How traditional magazines Kill tech blogs

　　The recent "new media" concept of fire, the Science and technology blog has sprung up to come out, the society has brought a direct and heavy blow. as a science and technology magazine editor, the recent operation of the society is very bad, do not think of some way to live.

So I decided to make a plan from the strategic and tactical level to kill these arrogant tech blogs.

Code of Action--witch's hammer.

For us, "get killed" means that the magazine closes down, and colleagues go to each other to find their own mom. But conceptually, science and technology blog and magazine is not the same, regardless of its definition, shape, profit model and traditional technology media is very different, so I need to change the idea, start from the root cause, do a comprehensive opponent to investigate again strategy.

In order to put the blow into practice, I have to be clear about the definition: for tech blogs, what does "get killed" mean?

Is it not all noisy "content is king"? If they can't make good content and let the reader run out, wouldn't it be quick to ponder for a moment and find something wrong.

First, it is impossible for the tech blog to "completely lose readers". I searched the internet search, no matter how miserable layout design, content how to fabricate, plagiarism rampant phenomenon, these sites have a total number of clicks. If you want to return the clicks to zero, unless you remove the site, the liberal arts background I said powerless. And even if the site is black, just a little bit of the bitterness of the play code, a comeback is not impossible, but they are good, not zoned.

Then, because I can't clear the number of readers, I can at best reduce the number of readers or even drastically. But the loss of readers does not mean that the collapse, because most technology blog does not exist "sales" of this matter, not to make money is not equal to failure, so this can only bring about a certain degree of weakening.

Third, after my careful analysis, found that there is no direct relationship between the quality of the content and the number of readers. Rough translation, plagiarism and even fabrications do not determine the reader's preferences, and even if the fact is revealed, the reader will not have much aversion. On the contrary, this Good technology blog can only get a certain reputation in the circle, self-pity, narcissism, and then think of my encounter, but also some feel sorry.

Four, it seems that the content of science and technology blog is not only "content", there is another form of expression-public opinion. For example, a website and a web site pinch, a founder and an editor of the mutual spray, these people are not bored to deepen the public opinion system, is a completely different from the past "content point", let the reader enjoy. Surrounded by the excitement of the siege, the siege outside the enemies, we play very hi.

How to break, spray him?

DEAD end.

Well, change the point of entry, from the functional point of view, try to eliminate the significance of its existence.

Thought for a while, I found that the problem is very profound, the logic chain is terrible, let me clarify the idea before making plans.

First, run the technology mouth of the media itself does not need to delve into, is essentially a large category. But most of the technology blog is not concerned about technology itself, but each has a focus, the weight of the largest two categories should be equipment and applications, that is, its main attraction is "introduce new products and resonate."

Perhaps because the equipment and applications and the reader's life is closely linked, so there is a huge stickiness. But think again is not right, commodity, clothing, transportation, climate and so on content also and reader life is closely connected, why besides advertisement I have never seen "commodity blog", "Weather blog" or "Traffic blog"? Even if there are relevant forums or websites, and not like technology blog so hot ah?

Conversely, if the corresponding is the user group just need, then it seems that this part of the technology blog can be defined as an extension of the early forum, how the magic of the principle of the forum can be made profitable media? This is a tricky question.

Second, another weight of the larger content coverage is the major companies and entrepreneurial team, around these companies or groups even appeared "fan group" This kind of thing, this is a kind of public opinion ecology Ah! Since the focus is on the company, which part of the content in the industry forum how different? How does the industry forum not fire? This is the tricky question number second.

Third, since the main management is not technology, why do they call themselves "technology blog"? This is the tricky question number third.

Four, I watched a lot of comments, and found that relative to the industry or industry observers of the calm analysis of the exchange, more comments are in the meaningless mutual injection, "line" more than "position". Of course as a media person I am very understanding of this phenomenon, and this inference also explains my previous entanglements--relative to the content, G-point more important. But can this be called a weakness?

Chaos, and then delve into academic discussion, for my plan is useless, for the moment.

Another DEAN end.

The remaining is the profit model problem, if you can not make money, to raise the author, you could still make?

So the question came again:

It is precisely because of the positioning of the readership, so many science and technology blog has become the relevant enterprises of the Public Relations department, where the grievances complex, the plot hundred turn back, as long as the PR day does not disappear, they earn money.

Do not underestimate the power of the internet industry, advertising providers always find the point of making money, I want to do is not a technology blog, is the entire Internet, I have not eaten enough.

People earn money not necessarily depend on content Ah, build financing platform, sell T-shirt, collect membership fee and so on profit way emerge in endlessly. This is beyond the scope of science and technology blog, difficult to do.

What if you don't make money? Blog should not be "personal", a person propped up a forum is not to do. It's not a good question, it's about personal image, about circles, about connections.

Do not make money, do not pull VCs, self-sufficiency, how?

DEAD end Recycle.

To sum up, find out whether from the definition, the principle and the actual operating interface, my enemy is not a hierarchy, oh no, it is not a world at all. This is a form different from the traditional media, which is a completely different theory system, which is another world. Originally, this is the new media AH.