How Twitter can bring social and media synergy

You know......

Chatting with people when the other side said this sentence, there is a sense of urgency to pee. Ask, appear to be very small white, and the other side usually also explain not clear, do not ask, it is really do not understand ... This is the typical social media era of communication barriers, fragmentation, complex, not to start. "This year, you write a long blog no one to see, write two micro Bo it, and said not clear, but also accidentally cut a section to make you laugh and cry." Wei said.

But socializing is a big trend.

In each big V constantly changing the position of the "Farmer vs Jinghua" this business, while passers-by, a B-butyl is more and more in each big V words of the confession game lost, only "daily economic news" Tencent official Micro issued a clear version of the introduction, as shown.

Each of the official micro-map from the Tencent Micro-bo new product "Micro hotspot" of the screenshot, this product to the form of the timeline clearly combed the event process, from the fragmented information to the full picture of the incident, let people easily track hot information.

In the traditional media format, press release six elements, the end of rigorous, in the environment so that people in the quickest way to get the complete information; At this time, social, user creation content is irreversible trend, fully cater to the social times users of the use of habits, Information display form (rather than the traditional media as the only requirements of content manufacturers) on the new, so that the machine completes the massive information parsing rearrangement, in order to reduce people's fragmentation information. From another perspective, there is also a reduction in the number of inefficient desk jobs in traditional media.

Tencent Weibo is increasing media value.

From last year's Olympic Games to this year's several new functions-micro-circle, micro-hotspot, micro-channel ... Have gradually enhanced the media of Tencent Weibo, carefully a product, probably Tencent Weibo's strategic direction has been very clear.

The user is the material foundation, the information flow is the spiritual foundation, but on the one hand lets the user enjoy the open interactive joyful, on the other hand lets the product become lighter, the user looks not tired to play happily, also can obtain the complete information content. The ultimate pursuit is still media value, but it has completely subverted the traditional media definition that we understand.

And this pace, go to the point is not like Sina Weibo to catch the urgent.

"Big Data" is taken from the people, but also for the people.

Unlike the image that Sina Weibo brings to our media attributes that are incompatible with social attributes, Tencent's social vitality remains, user activity continues to rise, and 87 million of active users are far better off the data than the zombie feast next door. Media is the nature of the aggregation of interest, social interaction is the direction of aggregation, in the modern network environment, its own there is no irreconcilable conflict between the two can complement each other, the key point in the "Big Data."

When "Big data" becomes a term that people talk about more and more about microblogs, how to use them is a lack of dry goods. Some people have yet to understand the large data experts as proficient in the application of Excel function tables, the fallacy of thousands of miles.

The foundation of large data set, the first is a broad user base, followed by a strong flow of life, in today's Internet environment, lack or a small number of geographical location, interest map, social relations data is absolutely bullying, and for the platform, strong technical analysis ability is absolutely indispensable.

Powerful large data analysis capabilities that can be grouped around value information and relationship chains to restructure content and users in a highly correlated, and this is why Tencent Weibo is able to maintain social dynamism while increasing media value. The advantages of social (new) media can be said to be voluminous, but the interaction is quick or ultimately the technology. Even for traditional media, the significance of social networking is not only the official account, with the ability to resolve a large number of information social media, can be a powerful feedback to the traditional media.

From a privacy perspective, big data is not just a tool for business to cash in, so it's cheap and lacks moral integrity. Big data is the most rewarding thing to do to improve the user experience. Moreover, all commercialization of the beginning, must be the basic value of this product to be recognized by users, some people, only business.

Irrelevant mode, only about ability.

The heart of the Rock Micro-trust public account: Rock heart, sweep the two-dimensional code plus me