How video travels on the web like the latest flu virus
Source: Internet
Author: User
KeywordsTimes flu new uploaded same
In the past 3 weeks, nearly 10,000 http://www.aliyun.com/zixun/aggregation/1560.html ">facebook users" praised the video of a cute puppy playing with toys. This is not a coincidence, but the video becomes "viral" (Note: viral, which is the result of the customer being propagated to the customer).
How video travels on the internet like the latest flu virus is not so much an art as a science. If you want your video to be viral successfully on the web, creativity is certainly one of the factors, but some proven and reliable practices are not to be overlooked, and the most important one is the optimization of shareable.
On average, for example, people sharing a 15-second video is 37% higher than sharing a slightly longer video. Sharing through Facebook accounts for three-fourths of all the shares, much higher than the number of shared emails with Twitter. And if you're targeting a 18-34-year-old adult audience (or a female audience), your videos will be shared by more people because they share video content more frequently than other age groups (or male viewers).
So it's no surprise that women-targeted, Facebook-shared videos will have more browsing and sharing times.
How video travels in social media
1 Video length: Shorter some better
Video that is less than 15 seconds long is 37% higher than the 30-second to 60-second video, and 60 higher than 18%-second-length video.
2 Facebook is the main position for video sharing
Facebook has 500 million users, and the number of people who share videos on Facebook is 218% higher than the sum of shared emails and Twitter.
3 Packaged goods companies dominate
Most of the social video ads that people share are from packaged consumer goods (consumer packaged GOODS,CPG) companies. Their video-sharing times are 19% higher than those of home appliances, retail and media and entertainment brands. Food and beverage brands have also used social video to advertise, but less than One-third of the CPG's views.
4 Age and gender differences
More than 55% of social video viewing comes from adult viewers aged 18-34, who have an average age of 27. Women watch as much as 57% of all viewers, and they share social videos 30% more times than men.
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