How Web game sites increase user stickiness

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The first question, no doubt, we have just said from the good side, we have almost 90 million users, many of them are very young users in the use of search engines, but today's search engine experience there are many deficiencies, such as our invalid link too much, repeat results too much, there are some existing Internet content, For example, what he found could not really solve his problem. On the other hand, we look at search engines as important Internet users, his stickiness is very low, search engine users when they find that the relevant information, about nearly 40% of people will choose to use the search engine, the swap process is very frequent, he went to another search engine can not find him back, This is a frequent jump process, also shows that we today search engine users stickiness is relatively low, in the next chapter I will talk about finding, in the process of practicing search engine development, many manufacturers in doing a lot of work in increasing the stickiness of users.

The second one, everybody's doing quarterly, our recent research has found that the overall corporate user's awareness of the search engine is increasing, but in fact they are growing dissatisfied, these satisfaction is that the effect of the promotion is not very stable, he spent money and did not get the effect of the relevant marketing services, For example, I spent money on some related keywords, what keywords can bring me related traffic.

The third is the operation of the channel, today a lot of enterprise users complain that the search engine keyword bidding rankings of the budget spend quickly, often a two-month spent completely, this may not only the problem of imperfect marketing services, there are channels of black-boxes operation has undesirable consequences.

So we will see the company that has paid the search engine to get the marketing effect. Nearly 30% of businesses are very dissatisfied, and from another point of view, 25% of companies think they may reduce investment in the search engine-like marketing tools in the future, although the current ratio is not very high, It also means that we have an important callback in the next 18 months, because today's search engine's marketing services have not achieved the expectations of the original people. In fact, just before Ma Yun and Zhou Chining also talked about, we 2005 years around the search engine market capital active year, in fact, if we look back around 2000, we see the 2003 before and after the capital market for mobile value-added chase, We have reason to believe that we are seeing a huge search engine bubble about to be dashed, 2003 years for mobile proliferation is exactly the same, today we see in 2005 in a year all the search engine users all into China.

"Web games, also known as the use of the browser to play the game, it does not download the client, any place at any time any computer can be a happy game, especially for the work of the family." ”

The above word is Baidu Encyclopedia of the simple definition of web games, indeed, web games for the traditional network games, simple and convenient when their greatest benefits, but also appeared some drawbacks, web games do not have the traditional game of stimulation, often a lot of people only play once, or occasionally play, Would not think of him as a game of long play. In this way, the Web game class site has a problem, not enough stickiness to attract users, and thus can not get the corresponding profit.

Now, on my own to the Web game site how to increase user stickiness to talk about their own views

1: Create a user QQ group, QQ huge number of users at the same time also gave birth to instant communication QQ Group, QQ Group's advantage is instant, each group of members of the speech can be in the first time by other members see, make communication without hindrance. Take my own web Game Station (www.123wyyx.cn) For example, there are 8 web games, each has a different audience groups, so I built 8 QQ group, the different players to join the corresponding game group, so that the group of gamers can continue to communicate, Make them feel that they are not playing the game and increasing their affection for the game.