How Web site optimization improves user experience

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Improve the user experience, has been the industry's many web site optimizer advocates. But at the same time as we recognize the improvement of the website user experience, it still seems that the user experience is contradictory to the website optimization. Sometimes quietly want to, in fact, whether to improve the user experience or to do site optimization, they have similar purposes-improve the site traffic. Therefore, they are not entirely contradictory.

What is the improvement of the user experience? That is, in order to adhere to the site's first visit users, to win their return visit, and the user classification, selection, precision positioning, targeted to improve the internal elements of the site, to improve the user feel the use of the site. So, website optimization, how to improve the user experience?

First, analyze user behavior:

The user's desire for information.

The degree to which the user relies on the value of the site.

Users of the site's information extensibility needs.

User evaluation of the site.

Second, the classification site users:

First Contact. The first visual impact, Web site is very important, but also to attract new visitors a successful return visit the most important reason.

Pragmatists. It's hard to keep up with this kind of crowd, and the extension of content may attract them.

Information collectors. Pay more attention to site content value.

Content participants. Emphasize website usability, interactivity, easy to communicate.

Website followers. Every excellent site should have some fans to adorn, this is important for word-of-mouth promotion, the key is the site value and brand culture.

Finally, improve the user experience:

① enhance the brand value of the site: for example, there is a unified, professional website design, high-quality site content, a strong website culture, philosophy, can provide users with "free" service, to bring more practical value. In order to expand the site's influence and Word-of-mouth effect.

② enhances usability: Provides Easy-to-use, practical, and assistive tools that meet the theme of the Web site. For example Webmaster NET, can provide website Information Inquiry tool, outside chain tool, false original tool and so on, improve the information, function, content value, improve the user to the website content extension to the user group classification, provide the website content interactive Exchange.

③ reasonable distribution of content and extension: Home-List-content page, from close to the evacuation in descending order. Home-List-content page, from the relevance of the increase in order, for the information is not strong Web sites, the proposed comprehensive content interspersed, may be interested in other types of content, navigation, title, text, picture positioning clear and easy to understand, do not let "SEO skills" and the user experience of conflict.

Article by Mianyang Online: www.0816ol.com provide, reprint please retain the copyright!