How Wikis conduct civilian movement

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Wikis are still a very small number of people, there are not many who understand wikis, and fewer people often write wikis. Wikis are only popular for business models.

Get people to realize the value of wikis as quickly as possible and discover the value of wikis for individuals, businesses, and society. They get involved only when they realize the value of wikis. From the perspective of blog development, wikis are bound to gradually from small to the public. Blog began only a small number of people in the use, and then slowly towards the public.

Muzimei Blog and minority to the public played a lot of promoting role, many people are due to Muzimei diary began to become familiar with blog. Wikis may also need to be a iconic figure or landmark event to the public. The name wiki may be the landmark event.

The current Chinese network name is nearly 120 million, everyone has their own name, if the name as a directory, do not rule out repetition then is 120 million entries, which is a huge amount. As of December 2005, Wikipedia has more than 50,000 Chinese entries. If we can attract 1/1000 of netizens to edit their names into entries, there are only 100,000 entries.

Editing your own name allows users to quickly learn what a wiki is and how to participate in Wiki writing. This can be a big boost to the popularity of wikis. There are three reasons:

First: No one will not care about himself, including his own name, each person's name has a specific meaning, which embodies the wishes of grandparents, the expectations of their parents.

It's a very imaginative thing to write your name as an entry into an encyclopedia. Everyone should have a high participation enthusiasm.

Second: Wiki writing is very simple, more simple than blog, simple things easy to popularize. Wiki's own name is a simple thing.

Third: Editing your name as an entry is a meaningful thing. Users can write their own name Wiki written very personalized biography, later at any time to edit. Can also be written as a personal profile, plus contact information to facilitate the loss of contact with your friends.

The above three points prove that the name of the word as an entry into the encyclopedia users will be actively involved. Once a user participates by participating in his or her name edit, and realizes that the wiki is interesting, a subset of the users will be attracted to the wiki's unique way of writing, leaving them to participate in the editing of other items. The number of entries in the wiki increases exponentially.

So how to attract netizens to visit the wiki, participate in the editor of their own names? Everyone is only involved in activities that are meaningful or interesting to them. We should let users know that editing their name is an imaginative, simple, meaningful thing; editing your name is a very in, very fashionable thing, like blogging. Clearly tell them about the benefits of being involved in Wiki writing.

To ensure the participation of 100,000 people, our campaign should at least cover more than 1 million people. How to get more than 1 million people to access our information in a very short period of time with limited budgets is a key issue of this activity. Only put our activities on the first page of our propaganda is certainly not, spending money to Sina,sohu advertising is not in line with our actual, nor necessarily to achieve the desired effect. The possibility of a system of enemies is obviously very small, so you must play a combination of boxing, using a variety of ways, a variety of channels three-dimensional publicity. There are several ways to think now.

1. Around the name wiki this topic, the 100 most dazzling name Wiki is selected. On the one hand, through this activity can attract others to participate in, on the other hand, the results were posted in a big BBS, let him spread, attracting more attention.

2. Looking for a spokesperson for the website. Network open Recruitment, request candidates must be grassroots, change before the star endorsement of a brand way. Through this to hype, attract eyeballs.

3. Publish job ads, with alternative requirements and unimaginable treatment. Through this to hype, attract eyeballs.

4. Through blog marketing. The marketing function of the blog is more and more big, especially to WEB2.0 website. Many websites are developed through blog marketing. Contact someone who is more famous on the Internet (Opinion leader) to comment on the wiki. I'm writing some understanding and comments about wikis.

5. Soft text ads. The soft text includes the flat soft text and the network soft text. The network soft article basically does not spend what money, the plane soft text needs certain PR expense, but generally is not high. Write some comparative reports and comments about wikis.

(Note: Inside some suggestions have been adopted, the page has been sent over, said Namewiki out when it will put my name on the top, haha, calculated to do a good thing).