How will the direct number change the mobile ecosystem

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

These days in the network marketing circle the hottest two keywords, no more than the direct number and the public number, the difference is that the latter is due to the introduction of the former was brought fire. And the launch of the direct number, but also to let the public number of false is silhouetted against the more dazzling. In particular, in the popular voice of the public number, micro-letter suddenly became the target.

Do you have any complaints? Let's look at a piece of media coverage before long. August 8, the Beijing Morning Post in the "micro-letter public number Fortress flood bank CCTV, etc." is reported in the article, "micro-letter is filled with many fake media, organizations, corporate names of the fake public accounts." These shanzhai numbers are actually registered and controlled by some marketing companies and used as push ads. "The newspaper reporter called the Micro-trust public platform service line, staff said that currently allow the new registered public number and other account names and avatar use the same information. "If illegal content such as pornography or violence is not involved, the relevant information will normally be registered successfully." "But the staff stressed that if the account is found to involve infringement and received a complaint information, the micro-letter will promptly deal with and give a reply."

It can be said that the public number of "loose" and direct number of strict, heavy audit formed a sharp contrast. Even if the direct number from the invitation system to fully open the application, precursors audit again opened the way, also than the micro-letter public number of complaints before will deal with the practice of a more consistent with the attitude of an ecological builder.

The reason is that the micro-letter is false open, really closed, because on the one hand, to all the individuals and enterprises open the door to register the public, even if there is a tort or as mentioned in the Shanzhai phenomenon, but also passive treatment, but on the other hand, this is to face the "public" Account owned by the production of the content limited in the micro-letter This small circle, even if only a data open, can let the enterprise carefully produced a variety of content through the major search engines to bring more traffic, Tencent still for its empty closed Empire dream and insist not to do. Although now Sogou provides micro-letter search, but as Tencent strategic investment object Sogou and the mainstream search traffic advantages far apart.

This kind of autistic not only makes the micro-letter become an island of information, but also let Tencent hold the micro-letter this Jinshan but lost its construction of the Mobile Ecological Foundation.

This, from the introduction of the direct number, including micro-trust on the public Platform of Enterprises and third parties, are peremptorily to embrace the direct number, in a very short period of time, Baidu's mobile ecology with the launch of the direct number on a high.

Since then, Baidu in the mobile ecological construction has done a good job. Data show that at the beginning of 2013, Baidu technology to support the construction of Mobile station Baidu to promote customers only 30%, and this year the data reached 90%. This is Baidu has been vigorously promote the construction of mobile station breakthroughs. Today, the launch of the direct number, can make these mobile stations easy direct access to the number, but also to the mobile marketing has not been a cold business to try. After all, when a thing becomes very simple with development, the person who tries will naturally increase.

While the direct number attracts merchants and third parties, it actually has the potential to change the mobile lifestyle of users. For example, from then on, @ is no longer just a microblog on the greeting dialogue syntax, but also in Baidu to find access to the syntax of the service. This can be said that the whole network of common syntax and all netizens use every day of the search combined, the power produced far more than social platforms on the meaning of communication.

@ You can order meals, reservations, call takeout, @ You can and good son fitness staff chat, ask a few questions that have been wanted to ask. Or, in the Baidu map of the navigation or a little bit easier in the vicinity of the name of the merchant, can be a key to a variety of appointments under a single operation, even if the red light of the work of driving, you can meet the next stop consumption needs. This has been compared to the use of public numbers, telephone, and even before Baidu search methods, are more efficient and more consistent with the trend of mobile lifestyle: simple, efficient is everything.

From this point of view, the direct number or will rely on its users, businesses, Third-party impact, and Baidu's own mobile ecology and the entire life Service market mobile ecology, plays a role that can not be underestimated.

Micro-Credit public number: Bangkeji