How will the great net be adjusted in the future?

By the end of August this year, home textile brand Big Park (www.dapu.com) online will be full one year. What has the web done for the past year, and what adjustments will be made in the future? Zhiquan founder of the network today to communicate with the media, detailed explanation of the positioning of the network and development planning.

will open an offline shop

Zhiquan said it plans to open a new round of financing at the end of this year, not less than 50 million yuan, mainly to expand the product category and open the line shop.

Why the line?

Zhiquan said that because the network to take safety standard material of the fabric, these products are very difficult to shoot beautiful. In practice, it has been found that the brand experience is very important, and through face-to-face communication with people, the conversion rate is higher than the line.

According to the plan, the Grand Park will open 10 stores in East China this year, and plans to open 100 next year. These stores can be proprietary or affiliate mode.

Zhiquan stressed that the network shop is not a great Park experience shop, but the demand for a single shop profit. He calculated a number, if the single shop operating cost control within 50,000 yuan, monthly sales of 150,000 yuan can achieve break-even.

Because the internet to the offline shop will play a diversion role, these offline shop will not be opened in the bustling area, but opened in a certain capacity of the place can be, or even open in the office building, each store 80-100 square meters. He predicts that the ratio of customers to the line will be up to 50%.

The reason why the first shop from East China, there are two reasons: first, the network in Shanghai, Hangzhou, the owner of the reserves; second, due to seasonal climatic reasons, East China's textile stock market is very large.

Not the pursuit of scale

Zhiquan said, the big Park opens the line shop not to tell the scale story, the big net also will not pursue the scale.

"For a long time, the Great Park will not become a household name. "Zhiquan said.

He said he was no longer curious about the size of the bowser from 0 to 2 billion. He and the current partners, cooperation for the shortest 3 years, the longest 9 years of time, all in Bowser achieved financial freedom. "Big Park, is to do what you like to win respect." ”

From Bowser to Great Park, Zhiquan's mentality has changed a lot. "Before the channel, the scale in that, in Non-stop fire." Because the system is big, many things inefficient, do tired, some things do not fine, no sense of achievement. And do own brand, a lot of things are their own want to do, not passive, more sophisticated, pragmatic. ”

He expects the park to reach 200.03 billion sales this year, with sales reaching 100 million next year.

Why Choose Home Textile field?

Last March 6, Zhiquan announced the post of CEO of Bowser Net. Last August 28, Zhiquan founded the new project on the Internet line.

Why do you choose to start a business in home textiles? Zhiquan says safety remains the biggest problem when looking for an industry opportunity from food, clothing and housing. But "eat" want to do well, must go upstream, big agriculture, the team still does not have this ability; in the "Wear" field, people first care about is the appearance design. Finally, Zhiquan Fancy will wear and live together in the home field.

He found that after the reform and Opening-up, a group of quality-oriented home textiles can not adapt to market changes in time after the fall, so far, the quality of domestic textile products has not greatly improved. Most of the textile enterprises in the market are based on the lower limit of the industry standard as their own product quality.

Zhiquan said that in safety, the network products to the Japanese standard, in physical performance, to the European and American standards. For example, high density weaving technology, the highest 600, over the industry average. "Our standard is that all goods, if not control the supply chain, do not do." ”

"and Taobao home products compared to the big park in the high-end positioning." Under the line, compared with the same quality of home products, our price is less than One-third. "Zhiquan said.