How your website should be profitable

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the way back from the study room, my roommate said to me: "He finally wants to understand why there are so many advertisements in Chinese websites." Yes, Chinese websites do advertise too much, in particular, novel stations, information stations, film stations, such as the flow of stations, in fact, more than the Chinese web site, even a lot of domestic software, app, and so is not all the same by advertising profits, China's web sites, software developers profit model feel too little, There is a large part of living on the ads, without advertising they may not survive the day. Baidu is the Chinese internet giant, at the level of the world is also very good, and Baidu's main profit model is not advertising, but its form more ordinary internet advertising is a little special.

But Ye Dehua think this is true, Chinese culture seems to have been no more willing to pay the factor, people are very inclined to use cracked version of the software, free software, green software, and even a lot of domestic web site is to crack the software to survive, There are some of these types of sites have become a large well-known sites. The profit model of the website, really is worth everyone to discuss, before the profit pattern is generally relatively single, and now also gradually appeared many new profit model. Ye Dehua feel that the current Web site profit model can be divided into three kinds, one is the advertising model, one is the sales profit model, one is the value-added pay model. General information-type websites are generally advertising mode, when we read the news on Sina, we can see all kinds of advertisements. Taobao is China's largest electric dealer, E-commerce site is relying on the sale of products and services to profit, and some sites, it provides users with a number of simple functions, to deep access to information, You have to pay, this model in the software industry to see more, such as QQ,QQ is a free instant chat software, and the software's profit model is relying on the sale of membership privileges and other value-added models.

With the development of the Internet, as well as a variety of information technology gradually mature, so that the construction station becomes more and more simple, netizens can be very simple to use some open source program to build a relatively good site, so the number of sites in the past few years has exploded, but the quality of the site is only a small part. How to evaluate a website is good or bad, usually to see whether this site can provide users with effective information, and how to look at the potential of a site, is often to see the profit model of this site how. There are too many sites on the Internet, small and medium-sized webmaster occupy the majority of the army, then how to achieve the small and medium Web site profit, Ye Dehua here simply to talk about their views, may be more one-sided, for reference only.

For example, the music film and television website music category, film and television sites belong to the Internet more special two sites, because such a lot of sites, especially film and television sites, the use of such as the devil, fly such an open source construction program can easily build a beautiful film and television site within minutes. These two types of sites are prone to copyright disputes, because music, film and television stations want to attract traffic, to provide users with resources that others can not provide this is a big bright spot, and this "resource" often has a tort factor. There is also a situation, music film and television fields have been like Youku, Sohu, Baidu, such as the Internet giants occupied, due to more other factors of the relationship, the general webmaster can only build a collection of music and film type Station. In this way, the site's profit model is relatively single, is to hang on the site of various ads, however, I personally think that the advertising model can be watered down some, unless you are a very large traffic site, otherwise the early advertising revenue will be less pathetic, this time you can think of other outlets, such as the provision of video production, video processing , video editing, MP3 recording services, and this service upfront revenue will certainly be better than advertising, and this requires the site to have a strong team. And so adhere to the middle and late, the site traffic up, then the advertising revenue has been relatively optimistic, now the odd hot film and television station is not a pure advertising profit model collection class station. Of course, in addition to advertising, services, but also can provide some of the soft text to promote, link trading and so on. If you have a film and television site above the information section, you can specifically for some films to write some soft text to promote. A few days ago I heard that some of the official website of the profit model is to sell the website of friendship links, if your site is very good, you can also sell links. If you can do the above model, I believe you have been a monthly success of the webmaster, the following to do is to dig new markets, provide new services, with the times for the site to seek new development direction, and finally bigger and stronger.

Oh, sometimes said will be better than singing, said is always easier than to do, do the site is not a simple thing, no matter what dilemma, do not give up hope, do not give up the vision for the future, often winners and losers are one step, and successful people are more good at fantasy.

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