HP transformation Rob China market cloud computing mobile interconnection is the core

Absrtact: Recently, Hewlett-Packard has more action in China, to open up new battlefield, to achieve a perfect transformation, to achieve a new global strategy, the industry on HP this move, but the two "Big axe": Mobile Internet and cloud computing, two aspects of the analysis, HP has occupied the opportunity in China.

Recently, HP in China has more action, to open up a new battlefield, to achieve a perfect transformation, to achieve a new global strategy, the industry on HP's move to the altar, but on its transformation of the two "Big axe": Mobile Internet and cloud computing, two aspects, HP has taken the opportunity in China, the future is worthy of our expectations, The scramble for China's future market is imminent.

Cloud walks grab the Chinese market

According to a survey, most CIOs in Europe believe that by 2014, Cloud computing will provide their main IT operations channels. While only 16% per cent of companies say they have deployed the entire enterprise cloud to date, 60% said that by 2014, cloud computing would be their most important it operation. In other words, who occupies the "cloud" High-tech, will become the leader of the Times.

China is a very potential market, HP is one of the largest technology companies in China, in nearly 700 cities have HP products distribution outlets. However, the company has been struggling with the PC business, with its market share in China falling to 9.3% in the first quarter from 11.1% in the same period last year, well below 11.6% in the same period in 2009. Hewlett-Packard, the world's largest personal computer retailer, fell to third in China, lagging behind Lenovo Group and Dell Inc. (Dell Inc). This is not quite consistent with HP's own strength.

Based on this, Hewlett-Packard's global president and chief executive, Leo Apotheker, stressed the importance of cloud services in China as an important market for HP's development strategy. This is a focus of the company's global strategy since he joined HP last November. Cloud computing enables customers to access software and data over the Internet. He pointed to the Chinese Government's desire to develop such technology. China, it says, is a strategic market for HP, which plans to build its headquarters in China to promote research and development of cloud computing products using China's booming market, making the use of cloud computing more convenient and inexpensive and sold globally.

Meanwhile, in his speech on June 29, Apotheker said Hewlett-Packard is currently working to promote cloud computing, including full coverage from the consumer class to the enterprise level. and further elaborated HP in the cloud computing formidable strength.

At present, HP has taken cloud computing as its three major strategic priorities, including the Internet and software. The integration of cloud computing and interconnectivity is fundamentally changing the way it provides information technology and information consumption, says Apotheker, HP's chief executive. In fact, HP's preemptive cloud computing industry is by no means a whim. According to statistics, China's cloud computing market is expected to reach $1 billion trillion by 2014, well over 2010 years ' worth of $320 million trillion.

It can be seen that HP has launched a large-scale operation in cloud computing, invested heavily in the development of cloud computing products, in China's emerging "cloud" market to seize the opportunity, a "Battle of the Clouds" is about to start.

Mobile interconnection with the force of webOS

Recently, the company launched the first tablet computer touchpad and Apple ipad a higher, the tablet and the market, unlike other tablets, touchpad operating system is webOS, the operating system is based on the palm.

This is a challenge and opportunity for HP, and Google's Android system, developed only two years after its official debut, has overtaken the decade-old Symbian system, making it the world's most popular smartphone platform. Android is now being used not only for smartphones but also for rapid expansion in the tablet market. Today's Android system, has been sitting on the supremacy of the webOS system today's strength, beyond the easy.

But, according to Chowdry, analyst at market research firm Global Equities study, Android may have peaked in the current situation and could begin to slow down and gradually decline. This will provide opportunities for HP's development. Hewlett-Packard's chief executive, Leo Apotheker, said HP had a responsibility to license the webOS licenses to the phones and tablet makers.

Currently, webOS offers two or three reference designs to three or four OEMs to limit the fragmentation that currently exists in the Android ecosystem. At the same time, HP will charge a 50 to 75 dollar license fee for each OEM smartphone or tablet, allowing manufacturers and OEM partners such as Samsung, Motorola and Sony to push their high-end platforms to undercut low-end rivals such as Huawei and ZTE.

And since webOS is not free, users may be willing to pay for apps, making HP a more viable operating system option for Biandro, Apple's iOS and popular app stores.

In this case, Apotheker believes that this is the beginning of HP's winning mobile interconnection market, "I think this is a marathon, is only just beginning, the final factor is the consumption of content, and HP in the ability to display." I believe we will succeed. "he said.

China adjusts global strategy for handsome change

Hewlett-Packard recently announced the appointment of Steve Gille (Steve Gill) as president and global sales vice president of HP, China, and has been in force since July 1, 2011 to advance the new global strategy.

It is reported that Steve Gille has a bachelor's degree in mathematics and obtained the Certified accountant of PricewaterhouseCoopers in London. He has over 30 years of experience in the IT industry and has held senior financial and managerial positions at Sony, Lotus, Mai and Compaq. Steve Gille will be in charge of the hardware, software and service product line, promote the "Instant Czech enterprise" business, and as the president of China Hewlett-Packard Co., Ltd. to lead the operation of China's business. Steve Gille Office is located in Beijing, will report to HP Asia Pacific and Japan Region President character advertised. That means the Chinese market has great potential to dig in HP's new global strategy.

July 1, Hewlett-Packard formally appointed Steve Gille (Steve Gill) China Hewlett-Packard Co., Ltd. president and global sales vice president, in this, Steve Gille said, "It is because HP will begin the strategic transformation of the final decision to accept the appointment." "It's the best job you can find in HP," he said.

Xiaodong, an IT-renowned expert on the HP-China exchange, said that "the quality of their problems and the impact from Apple, so that HP faced internal and internal difficulties, this should be HP executives frequent changes in the main reason." ”

Xiaodong also said that, unlike other corporate Chinese companies known as "XX Company in China", China Hewlett-Packard "China" placed in the "HP" before, has always been the benchmark for foreign companies to enter China, and the appointment of foreigners as the President of China Hewlett-Packard Co., Ltd. is a setback for HP localization.

Lei, China's Hewlett-Packard communications director, explained the change in China's HP there are three reasons: First, Jill in the IT industry experienced a wide range, in the United Kingdom, South Korea during the performance are very good, and has good management skills, communication skills; second, HP attaches great importance to China's business, China's business development rapidly, with the internationalization of business, The need to strengthen leadership in China; third, Jill's previous resume proves that he can adapt well to different cultural environments.

The author thinks that the change of Shuai is an important part of the new global strategy of Li Ai, and it is the important link of "localization" to "globalization", the aim is to reach the globalization of China's Hewlett-Packard, gather strength and open up new situation. There is no factual basis for the so-called "Schon". I remember Comrade Deng Xiaoping once said: "No matter the Black cat civet cats, catch a mouse is a good cat." "Whether HP China is a Chinese or a foreigner, it is the right person to promote the development of HP's new global strategy as long as it conforms to HP's development strategy," he said.

Throughout HP's current from the adjustment of high-level personnel to the "cloud" of Chinese cloth, from the senior executives ' visit to China to set up four cities such as Beijing as the strategic focus, from headquarter to Shanghai to discuss cooperation; from the development and utilization of webOS system to the advent of touchpad and so on, HP has been working hard to push forward the Its future development prospects are worthy of our expectation.

(Responsible editor: admin)