HTC buys 300 million dollars to buy headphone maker Beats Majority stake

Sina Science and technology news Beijing time August 11 morning, HTC announced in Wednesday, plans to spend 300 million of dollars to buy high-end headset manufacturers Beats Electronics majority stake. Beats Electronics is a hip-hop singer by Dr. Dre, Interscope Record company and its chairman Jimmy Ayowen (Jimmy Iovine) joint venture company. Interscope is part of Vivendi's global album.　　Beats Electronics's headphones are monster by electronics companies. HTC CEO Peter Chou said in a media interview that he plans to use Beats Electronics's experience to improve the sound quality of the handset, not only the sound quality of the music, but also the game and film quality. "This will provide us with innovative opportunities," he said. They can bring a professional level of quality experience. He added, Ayowen and Dr. Dre and Beats Electronics's other managers will remain in office.　　The deal is expected to be completed later this year. "As media consumption turns to smartphones, we will have the opportunity to create quality experiences on such devices," said Luke Wood, Electronics's president and former Interscope executive beats. "Beats Electronics uses the iconic red headset line, and the company's sales are growing fast."　　Ayowen also called the company an important investment in Interscope. With Interscope's close relationship, Beats Electronics has hired Interscope's other signing singers to endorse the company's products, and Lady Gaga is the latest spokesperson.　　The company's headphones are priced between 150 and 300 dollars, with a better sound than the original ipod and iphone headphones. "The company started out with a clear goal, not the headphones, but the sound quality," Wood said. "But the company's business has been beyond the headset, and with HP to develop a built-in high-quality speakers of the" beats "version of the notebook computer. (PEI)