HTC doesn't sell cheap phones

In an interview with the Wall Street Journal, HTC Chief executive Peter Chou said 2012 HTC will remain focused on the high-end handset market, and will not damage its brand image by producing low-end handsets in pursuit of shipments. He also said HTC insists on using better materials to make better products and to provide consumers with a better quality of experience, as many consumers hope. In the past six months, HTC has refocus its attention on the launch of heroic products in the mobile market, like the high-end online HTC One series, the Droid Incredible 4G LTE in the end product. So the important point here is how to understand the meaning of the week, HTC's recently launched Desire C and one v in western countries, consumers seem to be a low-end model, but in developing countries like China, HTC even if the price of mobile phones to 2000 yuan level, and Motorola and many other 1000-level mobile phones also have no obvious price advantage. At this price, HTC is unlikely to have a good product, Zhou said. In any case, it looks like HTC is not going to launch a cheaper phone than the desire C now. In the fierce competition in the smartphone market in 2012, HTC will focus on high-end products and use it to stand out from the competition. Article Source: online.wsj.com