HTC has lost nine consecutive quarters of revenue, with a two-quarter deficit

For HTC, it is a dark moment. Since the end of 2011, HTC has suffered nine consecutive quarterly revenue declines, with two consecutive quarterly losses. Beijing Time 25th, HTC released 2014 flagship new HTC One M8 in the UK. HTC Chairman Wang told the Beijing News reporters after the meeting that this year will become a breakthrough year.

Hope new Machine "M8"

HTC has high hopes for M8. In a media interview last year, HTC Chairman said that "the decline is the price of innovation, HTC has a lot of innovation, but these innovations are expensive, will drive up the cost of mobile phones, resulting in lower profits." "In the loss of HTC, Wang said not to change the original intention, insist that innovation is the soul of HTC, will not change."

It is reported that M8 will be listed on the mainland on April 4, followed by the three major carriers of the cooperation models will also be listed. The bare metal price is above 5000 yuan.

HTC's revenues hit a 7-year low in February, thanks to weak marketing and intense competition. Supply-chain delays and market-strategy failures led HTC to suffer its first annual loss in 2013. HTC hopes the new phone will help its second-quarter turnaround.

Nokia agreed last year to sell the handset department to Microsoft. Wang said in an interview earlier that HTC was not ready to sell and denied rumours that potential buyers had contacted her. HTC is considering outsourcing some of its production, she said. After the 25th meeting, Wang again, the lifetime will not sell HTC. At the end of the year, HTC will be fully transformed, she said, not only to increase the number of new products in the year, but also to introduce more low-end models, including thousand-dollar machines, to expand market share and win back the support of the operators for HTC.

Wang has said it hopes to get 20% of its market share in the Chinese market this year. Zhang Jialin also said this year HTC will be more flexible in the pricing rhythm of mobile phones. "This year will be HTC's breakthrough year," Wang said.

Said to have solved supply chain problems

Marketing is the weakness of HTC, resulting in products often "applauded not draw." HTC One, Samsung, was pushed by S4 in March, but HTC One's IPO was later than S4 in February. Zhang Jialin said HTC had a problem with the supply chain last year. Zhang Jialin revealed that on the one hand, HTC research and development costs are high, on the other hand in the supply chain to train suppliers how to develop abrasives, if the handling of technical problems, very difficult. As a result, the M7 product supply is insufficient.

Zhang Jialin said that the problem will not occur again this year's supply rhythm is a new release after two weeks of preheating period, and then the product will be in the first wave of the country to fully spread goods. "So after the release of M8 March 25, it was hoped to launch in China in early April." ”