HTC hints at developing tablet computers and wearable devices

NetEase technology News October 21, according to foreign media reports, Htcceo Chou and chairman Wang recently in an interview hinted that the company is also developing tablets and wearable equipment. In the interview, Chou and Wang talked about the major changes in the company's top responsibilities. "We are very persistent in product design." "said Chou. According to them, Chou will focus on products and "innovation", while Wang will be responsible for sales, marketing, logistics and customer management. "It's an exciting time, because there are so many challenges--it's driving us to the next product." "Wang said. Some analysts are not bullish on HTC. Although its flagship mobile phone, HTC One, is well received, even the "Iron Man" small Downey has failed to curb HTC's slide in the smartphone market. Gartner estimates that the company's current smartphone market share is only 2.6%. Nokia and BlackBerry encounters, and the emergence of a large number of low-cost handset manufacturers in the Chinese market, do not bode well for HTC. After its Lumia handset failed to capture the vast majority of consumers, Nokia sold its handset business to Microsoft at a low price, and the beleaguered BlackBerry was in talks with many parties after the latest products failed to make a sale. He insists HTC faces a different problem because its flagship HTC One is doing well. "The loss of market share is mainly from the low-end market." "He's going to put the focus back on the product and improve HTC's midrange model mix," he said. This means that the company may have further cooperation with companies such as Google and Facebook. As for HTC's report on partnering with Amazon to produce smartphones, Chou did not comment, saying only that "we are open to those types of cooperation, but we cannot clearly disclose what specific cooperation is." "Although the Nokia handset business has been announced, Microsoft still wants HTC to continue producing Windows Phone devices," he said. But he points out that HTC's sales of Windows Phone devices are "fairly small". "We have to figure out how to meet market requirements and how Windows Phone products are positioned in the marketplace," he said. "Tablets and wearable devices Chou and Wang seem to have a much more enthusiastic idea of new devices outside smartphones, suggesting HTC is developing a new tablet and wearable device." "Wearable technology is an important area for us," said Chou, "and it fits the entire mobile experience we're currently doing." That's one area we're excited about. "He said HTC worked with Microsoft a few years ago to develop smart watches, but was vague about when the company once again dabbled in the area." "It's in a very early stage," he said of the market for wearable technology, "with a lot of ' version 1 ', ' gimmick ' experience, but a lack of features. "It has to meet people's needs, or if it's just a gimmick or a concept,It can't be used for people's daily life. That's a chance for us. He added, "We were laughed at when we launched our first smartphone ... Now everyone has a smartphone. I'm sure the wearable equipment will be the same, but I can't make a conclusion on the market now. "HTC is still not in the tablet market while Apple is about to release its next-generation ipad this week. "(HTC) when the tablet is launched, it will be very beautiful and disruptive. Wang said, "There are many devices to innovate now ... Ubiquitous intelligence is not limited to wearable devices. "Survival is not a big problem." In addition to the "smart world" she aspires to build, HTC now needs to address some of the more pressing issues. Mr Chou claims to keep improving on the details of the product, such as HTC One's seamless aluminum shell and unusual "ultrapixel" cameras, but it also costs them. Due to production problems, it is difficult to get enough spare parts from the supplier, the flagship machine was postponed for several weeks this spring. By the time it went public, Samsung's massive marketing offensive for Galaxy S4 had been launched. "Samsung launched that marketing blitz," says Ben Wood, a mobile analyst for CCS Insight, "that the financially weak HTC missed out on their window of opportunity." "Some analysts and HTC's existing and old employees say the company may seek to do more foundry design work for companies such as Amazon, relying on marketing and sales support from the latter." It may also seek further niche-not to bring Samsung down, but to survive. "With the car industry analogy to the mobile phone industry, Porsche has a good year, GM and Mercedes people do not feel worried, because there is room for development." People familiar with the matter said. Chou also shares the same view. "The market is really big, HTC is a small company." For us, maintaining competitiveness and survival is not a big problem. "he said. HTC has a "good chance" of 15% in the high-end smartphone market, he adds, and a 5% per cent share of the entire handset market "will be a good result for us". "People need to look at the problem from that perspective, not just think we have to beat a company with 50% market share." "(Lebang)