HTC plots self-help to expand "emerging equipment" business

In the context of continued decline in performance, HTC will want to be on the new equipment business. Yesterday (July 22), according to the Wall Street Journal, an internal email from HTC showed that the company would continue to restructure and set up a new subsidiary for "emerging equipment", as well as Jasonmackenzie, a global business marketing general Manager, to take the helm of the key US business. HTC CEO Peter Chou says the company's North American operations general manager, Mikewoodward, will lead the newly established new equipment subsidiary, which will focus on new product innovations and global distribution strategies and may be responsible for the development of wearable equipment. However, Chou further disclosed details of the new business. The daily economic news reporter tried to interview the head of the HTC China PR department on the issue, but the person did not respond to the resignation. From the introduction of C2B customized mobile phones to high-profile release htcone, it can be seen that HTC is using various means to reverse the current adverse situation. In the past year, HTC has been tough. Its 2012 annual report showed that HTC's total salary spending in 2012 was down 51.4% from 2011, and that behind the big cuts was the result of poor performance in the product market and falling stock prices. In fact, even the hegemony of Apple and Samsung, in the mobile phone market is a bit too. Wedgepartners analyst Blaine Blaire points out that Apple will cut smartphone production by 20% in the second half due to slowing demand in the high-end smartphone market. However, the next step is to target the market for wearable devices. Google, Samsung and Dell are also developing similar products. HTC, which is struggling to turn its back on the mobile phone market, is quickly on the market. According to foreign media recently reported that HTC Company will launch a new mobile device--htcfetch. A description of Htcfetch from the U.S. Patent and Trademark Office shows that it will have the ability to track and search for smartphones, tablets, laptops, and so on, so it can be speculated that the product is likely to be positioned in smart-wear devices. The industry is worried that the company's research and development costs and operating costs will rise again. HTC's second-quarter net profit rose to NT $1.25 billion (about $41.63 million), down 83% per cent year-on-year, compared with a significant increase in the first quarter, according to an unaudited financial report released by HTC in the second quarter of 2013, July 5, as revealed by the Htcone sales recovery. Tan Ming, a veteran telecoms-industry observer, argues that a single handset is still hard to break through in the shape of Apple and Samsung, and that HTC's mayor share will be squeezed by more brands as growth slows in the high-end smartphone market. "The root cause is that HTC's products and marketing strategies are difficult to adapt to market changes, and if not radically changed, it will not make any difference to the company." "He admits that HTC is still facing obstacles to breakthroughWay。 Domestic Shimo reverse attack and the international mobile phone giant into a difficult to form a sharp contrast is the gradual rise of domestic brands. In China's smart-phone market, Samsung ranks first in 18.8%, compared with mainland Chinese brands in two to five, IDC's latest figures show. iphone share is 5.4%, ranking sixth. Among them, the millet mobile phone has become a typical reverse attack. According to Millet Technology CEO Lei revealed that the first half of 2013 the company's revenue reached 13.27 billion, a total of 7.03 million handsets sold. According to the size of sales estimates, millet company has accounted for One-fourth of the size of Samsung. Still, Apple and Samsung remain the biggest winners in the market. Data show that the current annual shipments in more than 20 million of the domestic brands of mobile phone manufacturers net profit is within 4%, Lenovo is just out of the loss. After Apple and Samsung grabbed more than 97% of their profits, they left less than 3% of the profits for other brands. In this respect, Tan Ming predicted that the fourth quarter of this year, domestic mobile phone brand or will usher in the shuffle period, there will be a group of domestic handset manufacturers to fall. "At this level, HTC is more upbeat than Nokia, BlackBerry and a bunch of unprofitable handset makers, at least for now. ”