HTC to forge a formal alliance with three major operators to enter mainland

HTC Ming (27) Day will be the HTC brand to enter the mainland market, the alliance of mainland Telecom three cities accounted for the target to rob the mainland smart mobile phone top five, the benefit will emerge from next year onwards.

HTC this week has three major events, respectively: 27th in Beijing, the HTC Brand Conference, 28th in addition to the rights, 29th is the online legal person statement will be published in the third quarter operation prospects, is the second half can regain the key to the Taiwan stock.

Before the law talks, HTC's Big Bang held an HTC brand announcement at the Diaoyutai Guest guesthouse in Haidian District, Beijing, and the attempt to expand the market has been an exhaustive effort. HTC will formally include the mainland market in the territory.

In addition to the announcement of the Diaoyutai National guesthouse, the CEO, Peter Chou, Wang, the chairman of HTC, may also attend, with China Mobile, telecom and China Unicom, the three major Chinese telecom operators, to be important VIP guests and to follow up the cooperation.

According to HTC last year's annual report, U.S. market revenue accounted for as much as 50%, Europe about 30%, Asia about 20%, the mainland accounted for only single-digit proportion. However, the mainland smartphone market in the first quarter has exceeded the 10 million mark, accounting for about 18% of the global market, with the third generation of mobile communications (3G) popularization and consumption increased, the future importance will continue to rise.

HTC in the past and dopod cooperation in the mainland sales of mobile phones are dopod-Tatsu brand, with http://www.aliyun.com/zixun/aggregation/7882.html "> Business registration completed, trademark problems resolved, HTC will officially enter the mainland market with HTC name, but the future of Dopod is still unknown.

In the first quarter of this year, the company accounted for only about 1.6% of the smartphone market, ranked eighth, and Apple, which entered the mainland market at the end of last year, ranked sixth in 5.4%, and is now the first to lead Nokia by 29.3%, according to the survey's Analysys International survey.

It is understood that China Dopod because of the complex equity relationship, HTC acquired Dopod Asia-Pacific assets in 2007, not at the same time mergers and acquisitions of Chinese dopod. The future dopod will be HTC China's only agent, initially let two brands in parallel, the final Dopod brand may still gradually enter the history.

HTC is currently the global smartphone four, corporate assessment, HTC entered the mainland market this year, the short-term will not be driven by the performance of the initiative, but is definitely the key to the growth of Ming and the next years.

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JPMorgan Chase Securities pointed out that HTC currently does not have the official HTC products sold in the mainland, making the Shanzhai products Cross-flow, is HTC to launch the HTC brand in China, but the brand is long-term investment, the mainland market is not expected to contribute immediately.