HTC's low-profile attack wants to borrow HTC One

"This product is a milestone for HTC and a watershed for corporate development," he said. HTC CEO Peter Chou said at HTC One's press conference. April 24, HTC one in mainland China issued as promised. Hundreds of media outlets, Idol star Wang also came to the scene. HTC has been in a state of accelerated decline since reaching the top Android Camp's first shipping manufacturer. HTC has fallen from the top five in global smartphone shipments in the four quarter last year. "When do you think there will be an inflection point?" "In the face of reporters ' questions, Chou mused for a few seconds and said," This is not a convenient answer, I hope. "A change in the past low-key image of HTC once, April 2011, the establishment of less than 5 years of HTC to 33.79 billion U.S. dollars in the market capitalisation of more than Nokia." But the speed of the landslide is also surprising, and in just over a year, HTC has fallen from its peak. 2006 to take Off "foundry" hat HTC insists on high-end products plus the Sea tactical route. Chairman Wang had publicly admitted that it was the machine-sea tactics that killed HTC. The industry believes that, from sensation, wildfire to desire, incredible, these models are not clear positioning, resulting in HTC in competition with Apple and Samsung rivals such as high-end models of the defeat. The release of HTC One, by the company's management to send high expectations. The press conference, HTC changed its former low-key image, directly with the "Korean brand" to challenge the photography technology, but also used a lot of "redefine the use of mobile phones," and other high-profile words. "The new HTC One is not so much a product as an experience of a group of products," he said. "In the view of Ningweiguang, president of HTC China, HTC One innovation spots: Zoe Dynamic filming, a change to the past static photography, now can be taken into motion diagram, 30 seconds have more than 20 images in 1 photos; BoomSound Yue stereo speaker with dual front sound also brings shock acoustics In addition, the "unprecedented" use of the metal fuselage, but also solve the metal and antenna can not be fused with the problem. HTC one in marketing, channels will also exert force. Ningweiguang said, will be in the retail channel to display the real machine, channel has been with three operators have to cooperate to customize the machine, and expand the electric business platform. Supply chain problems are improving just two days before the launch, Nokia said it had applied to the Amsterdam District Court ban in Holland. The court ruled that HTC should be banned from using the microphone parts invented by Nokia and exclusively produced by the Italian-French semiconductor. "I don't think it will have any effect on sales," he said. "Chou 24th told reporters. On 25th, however, there were reports that the Dutch judge had temporarily lifted the ban. This is no doubt a good news for HTC. Samsung has recently been exposed to hiring students in Taiwan to attack HTC. This, in the case of Chou, shows that HTC One is competitive enough, "the global response to HTC A is positive and intense". Earlier, due to shortage of supply chain, HTC One has also been postponed to market time. Ningweiguang says the problem has been largely resolved "because HTC uses newer technologies and processes, and any new things have a starting process, especially in mass production." "But Liu Shuki, an executive at HTC Marketing, told the IT Times reporter that supply chain issues are still more tense and improving.