HTML5 mobile game rapid rise, can go back to the brilliant road of web games

Although Zhangxiaolong himself admits to restricting the spread of HTML5 games in micro-letters, this does not preclude the rapid rise of HTML5 games.

In the author contact developers, HTML5 mobile game development has two different directions: to help enterprises do marketing, earn money for the development of a mild HTML5 game, betting the future, hope that props charge the medium and heavy HTML5 game.

The main logic underpinning the latter idea is: on the PC, the online game market eventually in the end of the tour, forming a web game, and mobile phone end in the app, with the HTML5 technology and mobile phone performance development, will also be in the app game, another level of similar HTML5 mobile game market.

At present, the mild HTML5 game has been a quick money, heavy HTML5 mobile games, although the overall still exists on paper (there are also H5 games through the QQ space to obtain millions of months of water), while the internet giants including millet based on MIUI, Tencent based on QQ space, QQ Browser, Have begun to raise the ante in this field.

Mildly H5 game developers think: HTML5 game consumption is the mobile phone end of the surplus traffic, the use of the user's fragmented time, it is difficult to support the props to do the medium, heavy mobile phone games.

For example in the circle is very famous H5 game development company Lei Friend, now has a comprehensive turn to serve the enterprise, earn to B money of the mild H5 game.

Lei Friend CEO Zhao that the outbreak of H5 game has been waiting for many years, but still not achieved. The PC platform's 7k7k and 4399 small game platforms have proven the value of the game's advertising flow, and the use of micro-letters to do social communication of the mildly HTML5 mobile games is more promising.

It is understood that, in the "surround the nerve cat", many enterprises want to be implanted in the H5 game brand marketing, and pay the development cost is not low. Developers have revealed that the current H5 small game development quotes stable at tens of thousands of yuan, but for developers, the workload is actually very low, two or three people, more than 10 hours can be completed development.

Other developers said that HTML5 mobile game development tools, materials have been very rich, many times, even the game to change the skin to the customer. In fact, at present, the light H5 game development is gradually to the micro-letter public number, corporate mobile Web site development closer, overlap more and more high.

Heavy H5 Game developers believe that HTML5 's changes to the mobile gaming industry are fundamental, and that the technical barriers to moderate and severe H5 game outbreaks have diminished. And the future of the market will be the hand of the app and H5, where the app to large 3D hand tour, while the H5 game is a regular form.

Some developers even more optimistic that the first to rely on props to make money on the H5 game first in the Spring Festival will appear, and once the explosion game, all CP will keep up, HTML5 mobile game real outbreak will begin.

As a staunch supporter of this concept, Zhang, co-founder of HTML5 mobile game development Engine "Egret", said: Moderate, severe H5 game outbreak of the objective conditions have matured, the engine has now been able to achieve similar to the "National aircraft War" of the barrage shooting, card and other types of game development, in the next year can support the The Legend of the sword-scale game development.

Zhang that the H5 game to the hands of the market changes are deeper, H5 game will break the traditional distribution channels of the strong position, the formation of any app surplus flow effectively realized, such as the future of Mo, Micro bo, ink weather and other apps can add a module to achieve HTML5 game flow, This is the web game of intermodal play.

Giants are vying for HTML5 mobile gaming standards from the bottom

Compared with lightly H5 game developers with low investment value, the internet giants are apparently more interested in the development of heavy H5 games that represent the future, while in the early stages of the market there is little quality CP to invest in, so the internet giants are more willing to enclosure and standard-setting.

For the giant's early attention, some practitioners have pointed out that: The giants of the user's behavior data accumulation more rich, very understanding of user flow consumption direction of transfer. In particular, millet, its hardware and communications in the field of hard work, the mobile phone hardware maturity, 4G communication technology development has accurate judgment, and these two technology development is in fact the H5 game outbreak of the prerequisite, so millet also HTML5 in the middle and heavy game development most optimistic.

And Millet did the first, this year, tens of millions of dollars to invest in the above Egret engine, the Egret engine operating environment into all the mobile phones, tablets and MIUI, while the lei of the Cheetah Mobile browser, cleaning series Master products will also begin to use HTML5 game to do the flow of liquidity.

Tencent has also recently launched the X5 browser kernel, and the HTML5 game standard is also the direction of its attention. and QQ space is actually in the use of its surplus traffic in conjunction with CP to do HTML5 game, Zeng Liqing Investment in a CP through "play bar" to obtain a monthly million-level water.

The biggest beneficiaries of the traditional hand-travel rules-application distribution market, the face may break the rules of the H5 game, but also frequent movements, including 360 mobile phone assistants, Tencent application Bao are also concerned about this area.

Tencent application Treasure's head Lin Songtao earlier in an interview, said, based on the maturity of H5 technology, application treasure is doing game product content, will be part of the mobile phone game content, such as the first, directly presented in the application market demo.

360 Hand Travel business Deputy general manager Jiangzu also said, we are also following HTML5 mobile game, with the current flow of the largest HTML5 game page (u.360.cn), but in view of the whole market is not mature, is also the side of the walk to see.

Finally summed up: in the "neuro-cat" after the explosion, H5 game is no longer an idea, but the fact that the outbreak is only a mild H5 game. It's true that no one knows when the H5 game really broke out, but the internet giants are clearly preparing for it.