Hu Guangcheng: E-commerce is not God, people are the key to win!

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Kingo Tiema, Willow, a flick of the fingers, 2007 dust away. The time of the express train has sailed into the ad 2008, in the past 2007 China's E-commerce market has been a lot of surprises and surprises, the surprise is PPG success, red children have become household names, Alibaba to create the IPO myth, all walks of life on the network and E-commerce awareness has also been greatly improved, Confidence is also more sufficient; Baidu announced into the Consumer-to-consumer E-commerce domain, Taobao announced the start of the business strategy, Shanda Network also announced the 2008 into the business of enterprise E-commerce industry, in many enterprises led by many enterprises are also involved in this E-commerce war, looks a lively, Even the roadside selling tea eggs friends also played the idea of E-commerce. E-commerce has become the key to many enterprises and individuals to open the door of wealth, and was pushed onto the altar to worship.

The number of businesses and practitioners starting to engage in E-commerce in the second half of 07 has mushroomed. There are too many things that we need to sum up and think about, if all boils down, that is not a sentence can be said completely and understand, here I on the current some enterprises or e-commerce practitioners of the understanding of E-commerce to do a topic, simply talk about my views.

Today, China's e-commerce development environment relative to the previous years is indeed a lot of mature, business implementation of E-commerce enthusiasm is also increasingly high, it seems to be a good thing, but the reality is that we have too many enterprises blindly into the field of e-commerce, such examples abound, in the first two minutes, A network friend sent me QQ asked me, he joined a domestic e-commerce platform, the company also built a website, so has been the past three months, has not seen any results, this time I asked him a sentence, you then for what kind of consideration, decided to conduct e-commerce business, he roughly and I said some. Through this example and a lot of previous business owners and I told the story, here I outlined some of the main reasons they conducted e-commerce at that time:

1. The general trend

With the development of the concept of information and many domestic enterprises in the use of E-commerce to create a new brilliant enterprise of a series of topics under the guidance of our business owners feel that enterprises to take off, to develop the need to carry out e-commerce, which I am very agree, and I have been doing these years to promote business e-commerce work.

2, the media hype and many it enterprises bewitched and induced

Some media and the IT enterprises providing e-commerce services to the "upsurge", "Second Wave", "New Era Revolution", "Complete subversion", "imminent" and so on these very sensational words and E-commerce also bundled together, again and again in our business owners ears sounded. The electronic commerce is the Savior, a dose of God's medicine, in the brochure and various types of e-commerce sites and communities set up a number of typical, to do the domestic trade, to do business, do wholesale, do retail, etc., packaging into the use of e-commerce can overnight become an information age of the nouveau riche. are playing the banner of electronic commerce to deceive our business owners of hard-earned money.

Here I would like to remind our IT peers not to look at our traditional business owners as fools, although they do not delve deeply into the web as a traditional business owner, but we can not boast too much, or even outrageous. This may be in the short term your company's performance will grow, but in the long run, the market is our own in the mess, we have to lift the stone foot. We'll pay for what we've done today. The price is too big for the whole industry to look at. I am Hu Guangcheng here to make an appeal, and hope that many of our IT peers to provide e-commerce services together to standardize the market, while the necessary guidance and education for our enterprises.

3, Friends influence

In the amateur chat or the party, some business friends are saying that my enterprise registered the senior member in a website, simultaneously also did the website, the business has some changes. This is the impact of our business owners are also very large, others say can not believe that our own friends cannot say, ah, they are now doing so, the mind is also followed by heat up!

Under the influence of several factors, our business owners also follow the big trend or think of e-commerce has a certain understanding and understanding, embarked on the journey of E-commerce. This foot out, good as on the heaven, business more do better, the market is more and more big, is considering the next development plan, bad as hell. All day depressed and blind, but also feel helpless. Also a part of the business is not bad, make a living, for tomorrow or the next step of the development of no specific planning.

What kind of success did the enterprise carry out electronic commerce? What kind of failure? What's the half-life?

Here, whether we succeed, fail, or be half-dead, investigate in the end, one of the most direct reason, that is caused by people, you do e-commerce success, congratulations, you have to study or choose the right person to help you do, but should not continue to the personnel training and promotion, you have failed or half-dead, is also a human problem. Because you didn't choose the right person, or you didn't give them good training. (I can't, I can find someone, I often in the spare time as a number of enterprise employees in E-commerce training work)

Enterprises in the selection of staff, the general choice of E-commerce or computer professional graduate students, because students in the school does not really engage in business, the former many college and university, in the training of E-commerce students, is to teach some basic business knowledge and computer-related technology, The idea occupies a large part, however, in the last two years, in the social and corporate appeal, some schools are also starting to reform, to increase and guide students in actual combat capacity, such as the increase in theoretical knowledge also encourage students to sell things on the internet, open a shop, or familiar with some of the relevant large E-commerce site backstage, This has certainly achieved some results, but there are some students to say that they understand a lot, came to our enterprises to start doing e-commerce work, into the actual combat, than he described the poor is really very far, I usually in the recruitment of the time often have such experience, in my interview, Theory a set of, say what also can say a roughly out, but one but do things come, can't keep pace, obviously very dazed; in the face of such problems, I generally take two ways:

I. The more motivated people found themselves in the lack of ability, in the around to collect materials, began to learn, have a positive heart, they usually can do some such as reply to e-mail, upload and update the site or help businesses to deal with pictures and other basic work (because my company is an industry business-to-business website, So this kind of work is quite a lot of people who treat such a part, I adopt the strategy of their own training.

Second, some employees found that they do not, want to progress but no action, even some simple basic work is not good. For such a part of the staff, I used to ask him to learn the way to apply.

Such a lot of cases, whether or not already have some work experience of the staff or just graduated students, are faced with some of these problems, do not know whether our business owners have similar feelings, their E-commerce site operations, planning, marketing are only theoretical knowledge, But the enterprise should choose what kind of platform to promote or to be selected platform evaluation ability is very poor, to the enterprise website own promotion way and so on many aspects actual combat lacks many, in this kind of environment, also causes the enterprise to carry out the electronic commerce the failure or stops before an important factor.

In view of such a number of current situation, we must find a solution, enterprises in the staff training to increase investment, the staff themselves to work hard to learn, as soon as possible to keep pace. Choose the right person, your e-commerce will be carried out more smoothly, but also willing to take out some of the funds for some of the progress of staff training, because you pay today, there will be tomorrow harvest.

At ordinary times I am also trying to improve the ability of the company's personnel some methods and ways, for this reason, I created an operator forum in December (http://www.138ok.cn), focusing on a number of Web site operations planning, creativity, marketing, combat and other aspects of the topic. At present did not do what promotion, peacetime oneself also busy, content is not much, this forum does not seek large-scale operation, just constructs a circle of friends. Learn together and make progress together. Hope to be engaged in or interested in e-commerce operation of friends to join, let us explore the development strategy of the website, enterprises to carry out e-commerce problems and solutions, exchange the latest topics and promote marketing methods. , there are standing friends welcome can and 138ok.cn do friendship links. Owner also in the recruitment oh ..., operators welcome you to join (http://www.138ok.cn)

At present, the E-commerce market scale of more than 50% annual growth rate, online sales market prospects are very considerable, the network has become a new marketing channel. Whether yesterday "channel for the King" or today "terminal for the King", the future, the lack of network marketing channels of enterprises will be difficult to be king. Finally, it is said that doing e-commerce is the right thing, but we need the right to do things, methods can not be wrong, to choose their own e-commerce development methods. Do not be influenced by hype and its inducement, blindly more wind, at the same time to pay attention to find the right person to do, do e-commerce success is not a factor can be determined, there are a lot of reasons affecting you, but the most important factor is people! So "e-commerce is not God, people are the key to win!"

In my spare time as a number of enterprises to staff in E-commerce training, but also provide for the enterprise to build e-commerce sites, marketing planning, website operations consultants and other services.

If necessary, can contact me: qq:253542005 Mobile: 13795419341 e-mail:hgcheng9427@163.com

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