Hu Guangcheng: From red children, PPG to Gome, see the rise of China's industry

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At the end of February, as the home appliance chain tycoon Gome announced its full commitment to the business of online retailing, the domestic consumer market will start to change.

Although it has been trying for nearly two years, Gome has finally decided to start a decisive battle in the market, and in 2008, Gome will push the group to promote its business in the market. Gome Group Vice President Yang made clear that three years later, Gome in the consumer market to achieve annual sales of billions of yuan, to become Gome group in parallel to home appliances, communications and other business of the new profit point.

Gome is familiar with our daily life can not be familiar with the brand today to vigorously develop the business, this move allows us to China's future development prospects of the company is a confidence and momentum. With such a news from Gome, we can simply look at the Chinese industry.

When it comes to Chinese business, her aura is not as dazzling and brilliant as the other two brothers (Business-to-business and Consumer-to-consumer), but she may indeed be the future direction of China's e-commerce. China's industry has always been in the steady pursuit of development, before we have been very familiar with when, excellence, Jingdong Mall, Beidou mobile phone network in their respective areas have made a certain significant development and access to the capital market affirmation. As a result of the scale and profit is not proportional to the high cost of logistics and distribution to restrict the development of the business of the bottleneck, so that China's industry is a difficult road to the enterprise of the Thorn. However, with the gradual maturation and standardization of logistics industry and the mature mode of operation, this bottleneck is basically not a problem. In addition, because of the after-sales service of the customer to ensure that the profit model clear, support the goods to pay, the own logistics system and other characteristics, more laid the foundation of his long-term development.

Analysys International has predicted that in 2008-2011, the average annual growth rate of the business market will reach 31.27%, and in 2011 the Chinese market will reach 13.6 billion yuan. But it seems to me that the figures are more conservative. If the current situation continues, China's business market will be far larger than that by 2011.

Here we take to operate mother and child supplies red children look, red children since the establishment of 2004, the use of its special directory + Internet marketing tools, to create a stunning results. Through its strong loyal customers and the steady growth of consumer groups has now extended to household goods, cosmetics and 3C products, from the extension of the product line can be seen the trend of horizontal development. The outlook is unanimous.

PPG's success is also in 2007 by the Chinese E-commerce industry called a surprise, through the network sales men's shirts, omitted the traditional business model of the store rent pressure, the limited funds used in the most useful places. Through the control of marketing costs + efficient mode of operation, more than Youngor shirt sales, have to let people admire. In fact, I think PPG's success not only in his marketing model of success, more important is the success of resource integration, PPG integrated its traditional OEM plant resources + Internet Marketing Advantages + successful brand operation, such as three of resources and advantages, the achievements of PPG today. Perhaps in the near future PPG will also like red children, showing horizontal development, it is likely to start from the clothes, from a single shirt gradually to the suit, casual coat, leather shoes and many other products required by men. Create a man's shopping paradise. But this is a digression, just a Hu Guangcheng of the forecast. Everyone is for reference only.

Through a brief introduction to several of the above business websites, we can see that the rapid rise of the Chinese industry, perhaps in the period of Hu Guangcheng writing this article, there are many new Web sites. I wrote here may be some friends may ask me, can really through this tight several successful cases, you Hu Guangcheng can say that the whole Chinese industry will rise? My answer is that perhaps these Web sites have been more successful in their development with a certain amount of capital and other advantages. There are also some Web sites that have disappeared without sound. But the rise of China's industry is unstoppable. As for why I say this, we can simply analyze this by cnnic a set of data:

According to CNNIC statistics, as of December 2007, China's mainland Internet users reached 210 million, the Internet in China's mainland population penetration rate has reached 16%. And only in the second half of the growth of 48 million, means that every 1 minutes new Internet users close to 200 people, the annual growth rate of 53.3%, indicating that the number of Chinese Internet users into a new period of rapid growth. There is a demand for the market, theoretically all internet-based products and services will have a huge space for development.

According to statistics, China has 542 million urban population, according to the CNNIC statistics, the country has about 157 million urban netizens, urban internet penetration rate of about 29%, growth of 38.2%, through these numbers you can produce a larger association space, with the Chinese Internet penetration and future population education growth, The number of Internet users in China will continue to show explosive growth in the next few years. And the growing demand for online shopping is also strong. The application of the Internet in the future, like our current power applications, will never stay in the first lighting applications, but will be integrated into all aspects of our lives, imagine if today without electricity will be how terrible. If the internet is supposed to be the same as electricity, then the business of Business-to-consumer E-commerce will definitely occupy an important position in the whole system. These are our absolute resources and reference for the development of the industry. Here, I said Han off, because I have been very optimistic about the industry, in 2007, I registered maifangxin.com Chinese meaning is "buy at ease", I originally registered this domain name is because I am very optimistic about the development of China's industry, A good domain name is definitely your website promotion, save a huge amount of advertising costs a resource. With the growth of the number of Internet users and the demand for online shopping in China's small and medium-sized cities and towns, there is a demand for all kinds of web sites, and ordinary township people and even rural residents will not be far away from online shopping. At this point everyone will be suspicious or even worried about online shopping, because of this group's qualifications, and some other reasons, they do not have the Internet brand for consumers to accept the block, so the need for a good site and memory of the domain name to provide them with services, shopping is to buy a rest assured that I think the ordinary people in the purchase of products, the most want to say. So maifangxin.com (buy at ease) is definitely a brand that lets them quickly accept. At present, I do not have the strength to do a very good business website, such a domain name is still in the collection, not willing to randomly use, I hope that the strength of the company can cooperate to negotiate. )

Just because to do some small ads for themselves, now back to our analysis of the business industry, the business industry will be a good future development of another factor, that is, she has a strong regional characteristics. For example, if you have a big shopping mall at your doorstep, the shopping mall also opened a business network shopping services, when the price difference is not very big situation, if you buy things online, you will consider the shopping site in your shop directly purchase, because you trust this shopping malls, after-sales service is very convenient to solve. The future of the Chinese company will be online under the combination of the operation of an era. I think most people will be offline shop to choose from you recently, and very familiar with, trustworthy, after-sales service is guaranteed, but also has the same offline shop site purchase. And online shopping sites will also think that we see in the street today in the ordinary shops or convenience stores as much as, and live very well. At present, China's business industry is still in the beginning of the stage, I think more suitable for individuals or limited capital of people to start a business choice. With the whole trend approaching, it is absolutely worth considering to choose the business enterprise of the industry.

In this article mentioned in the Red Children, PPG, Gome, when, excellence, Jingdong Mall, Beidou mobile phone network is just the whole of China's business development of the industry miniature and. At present, China's business of the industry presents a trend of contention, the famous clothing brand Saint-Angelo in 07 launched a network business strategy, specifically created the Bono brand, by the former Yahoo China president Tianjian full responsibility, the famous leather shoes brand Ao Kang Group is also preparing to open the sales strategy. With the development of logistics system, the growth of more netizens and the support of relevant policies, as well as the leading enterprises in the industry, the whole Chinese industry will likely have a blowout development in the near future, let us wait and see the rise of the Chinese industry.

I am loyal to the e-commerce industry, in December 07 amateur time to create an operator forum (http://www.138ok.cn), focusing on some of the Web site operation planning, creativity, marketing, combat and other aspects of the topic. At present did not do what promotion, peacetime oneself also busy, content is not much, this forum does not seek large-scale operation, just constructs a circle of friends. Learn together and make progress together. Hope to be engaged in or interested in e-commerce operation of friends to join, let us explore the development strategy of the website, enterprises to carry out e-commerce problems and solutions, exchange the latest topics and promote marketing methods. , there are standing friends welcome can and 138ok.cn do friendship links. Owner also in the recruitment oh ..., operators welcome you to join (http://www.138ok.cn/)

At the same time I am in the amateur hours as a number of enterprises to staff in E-commerce training, but also provide for the enterprise to build e-commerce sites, marketing planning, website operations consultants and other services.

If you need to get in touch with me: qq:253542005 Mobile: 13795419341 e-mail:hgcheng9427#163.com (Please change the # when sending the letter @)

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