Hu Xiandong on the actual combat of search optimization

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Hu Xiandong: Hello! My surname is Hu. Now I look at ourselves from the perspective of combat, and when we know what the other person is doing, how do we take these things step-by-step when we want to do something. I'll talk about how we find our keywords, how to find these keywords, we found these keywords, how to take these words out and then do an analytical understanding, and then put online, through what to verify is right or wrong, and then how to do an optimization, and finally do a better effect.

First of all we are concerned about is that we call ABC company, I am most concerned about if I am doing selling flowers, do online flower shop, I hope it is online flower shop to find me, not ABC company, right? Use others to find our words to promote ourselves. How are we going to make this case, first of all, I recommend the idea is that we sit down, do a brain storm, the relevant industry related to our words out, write down, and then we look at their own site is how to describe our own, what we use the keyword, our industry name is what, Then these are not me alone, not he and I sit together, is a lot of us to do the site, write the company description, write the product description when written down. Then we take a look at, for example, the flower, what words, whether there is a product name, roses, or carnations what to write down, to find people to our website is the use of which keyword, so we have a clear list, know what words they use to find us. What words are used by our opponents and what words are used to promote them? That just said is foreign, then I will talk about is the domestic, is in Chinese time with what to find our keywords.

    How can we tell when these words are found? First we think about what we describe in this industry, what is the word, like a gentleman man, or a tourist, and then, 11545.html "> We have this travell, he might do some research." So let's do one of these words including, write it down, find out what the tour is, what it is, self-help travel, I want to find more detailed product information. Mobile phone, may be PDM, this is the second step, the third step, we want to do Hong Kong self-help travel, at this time the user has a clear purpose to buy this thing. In this way, we have found a very rich keyword in the three processes. How do we get together after this list, is the hands or how to do, we put these categories of words to write down, and then put it, the first category is relatively rough place, Beijing, Shanghai, place names. The second step is to do something, travel or travel. This is the Chinese way of behaving. Then through what way to do the action of the place, travel. I'm going to be a self-driving, or hiking, or self-help. Beijing self-driving tour, Tibet self-driving tour so, the whole process, the whole list is very clear, well, we do this list when we want to optimize him, if we sell things or take eyeballs, different purposes have different keywords of a decision to use. Second, when we do this word, we want to do is travel, flowers or insurance, or we should be very clear of things, Mother's Day roses, or insurance, or to pay strong risks. Finally, we need to know very clearly how much money we spent, how much time we had, and what we had achieved. What's our click rate? We have customers say, the click rate is not very high, but that word, if clicked, such a word appears not a lot of opportunities, but when he found the opportunity to click in to buy is relatively large. It means that your purpose has already been, I use very little money to reach a lot of eyeball or use a lot of eyeball to achieve effect. I'm going to sell things, or what, how many eyeballs we have, and then the whole thing looks clear. So back to the first step is to say, we optimize their own first list, this is more intuitive. Because we always a word, if on the network to do promotion, whether it is PPC or su, do not do that is a waste of money. How do we do a simplified search in China? If you go to Baidu, play a flower, drop down at the bottom when you can see more related search, he can give you something very clear about the word "flowers", what is the relevant search, in fact not all of that word is related, but you can find some very high words, not with your extreme relevance, if you can, You can buy this idea, you can use a little money to buy some very high search volume words, do a brand promotion. Google also gives you a tool that you click to find the keyword according to your different needs, toFind relevant keywords on your site, not only on your site, but also on someone else's site.

This is the result of his performance, so he can't give you a very clear data, how many people look for the word, but the flow of the word or how much attention.

Well, the last is the language. For example, we do Chinese words, such as customers do online jewelry sales, if the English words will have a single number of problems, in fact, Chinese also have the same problem, the ring we calculate, there are seven or eight kinds of writing, of course, the first is right, the second is wrong. We found that these words in fact, customers are looking for, whether right or wrong, in fact, will find that the whole PPC effect will be more than the original light that the word came. Our Chinese is more powerful, there are some short and full written, travel and travel. If you put it in a piece, you'll find the effect is better.

Our diary is to say that we have to do our clients to see what the word in this industry is, write down, and then use tools to do a subdivision, do an optimization, and then do a monitoring and management, to do an optimization, must be optimized, otherwise it is a waste of your money, this is our company's products, this is our customers, good, thank you!