Hu Xingmin interpretation of Haier O2O: the intrusion of electric dealers and the change of consumers ' thinking

Absrtact: July 11 News, Haier Day Shun (rrs.com) CEO Hu Xingmin in 2014 China International Electronic Commerce conference introduced Haier's grid O2O scheme. Haier Day Shun CEO Hu Xingmin Hu Xingmin proposed, from the conceptual point of view, O2O is online virtual economy and online real

July 11 News, Haier Day Shun (rrs.com) CEO Hu Xingmin in the "2014 China International Electronic Commerce Conference" introduced Haier's grid O2O scheme.

Haier Day and Day Shun CEO Hu Xingmin

Hu Xingmin proposed that, conceptually, O2O is the integration of online virtual economy and online real economy. O2O's proposal comes from two painful points of traditional enterprises: the intrusion of electric dealers and the change of consumers ' thinking. And the traditional enterprises in the process of transformation to the electric dealer, and the interests of distributors will conflict.

Hu Xingmin talked about, Haier's O2O plan is to build grid O2O platform, and distributors grow together, not across sales, but the integration of resources.

Hu Xingmin said that Japan and Japan are playing the role of Haier transformation O2O, he said: "No interaction in sales is not real sales." "And the daily work is to give consumers and Haier to provide this interaction process." Daily Shun to Haier home appliances sales services to Haier home appliances O2O sales services, and in the future become a social multi-category O2O sales platform.

It is understood that the Conference to "open integration, innovation and development" as the theme, take the first line business trader as the center of gravity, focusing on four hot topics, "traditional enterprise electric business fission", "multi-dimensional interpretation of Cross-border electricity quotient", "Big Data and O2O", "Mobile power quotient Rise" and other industry hot topics and enterprise cases to explore in-depth.