Hu Xingmin on the development course of the social brand O2O

Absrtact: July 11 News, Haier Day Shun (rrs.com) CEO Hu Xingmin in the 2014 China International Electronic Commerce conference on Haier's grid O2O ideas and Japan and Japan Shun in the Haier Group O2O strategy play role. Haier Day Shun CEO Hu Xingmin Hu Xingmin told

July 11 News, Haier Day Shun (rrs.com) CEO Hu Xingmin in the "2014 China International Conference on Electronic Commerce" on Haier's "grid O2O Vision" and Japan and Japan Shun in the Haier Group O2O strategy played a role.

Haier Day and Day Shun CEO Hu Xingmin

Hu Xingmin about the day to comply with the earliest home appliance service providers to Haier household appliances O2O sales, and then rise to the social brand O2O development process.

"What is a social brand?" Is in Haier's sales service system inside not only sell Haier home appliances, but also sell other brands of home appliances, not only sell home appliances, but also sell flooring and other products. is our business model. Hu Xingmin explained.

Hu Xingmin said that Haier to face the future 80, 90 of the customer base to the core of the home. And in the home field, home furnishings, decoration, household appliances and other industries will be covered, therefore, with home life-related industries plus the community is composed of rrs.com.

Hu Xingmin stressed that the daily business model is not only a website, but also includes a huge amount of offline resources. "When consumers come in, they have to interact, trade, and deliver three stages." Customers how to come, how to buy later, from the Internet, stores and experience from the square, and then to the so-called grid distribution, and finally to the so-called delivery. "In the whole purchase link, the brand, the home Improvement Company, the design company, the service provider is together in serves the consumer, this is the rrs.com business model."

It is understood that this Congress has been held today in Qingdao Shangri-La Hotel Grand. The theme of the conference was "open integration, innovative development", take the first line business trader as the center of gravity, focusing on four hot topics, "traditional enterprise electric business fission", "multi-dimensional interpretation of Cross-border electricity quotient", "Big Data and O2O", "Mobile power quotient Rise" and other industry hot topics and enterprise cases to explore in-depth.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

The following is a transcript of the speech:

Moderator: Thank you very much for Cao's interpretation of cross-border electricity. We have just said that the development of cross-boundary electricity dealers includes some specific contents, in fact, the traditional enterprises in the online discussions on the trend is also very obvious, we are also very honored to ask the Haier day of the CEO Mr. Hu Xingmin, please he told us how to rely on large data to promote innovative services, welcome!

Hu Xingmin: Good morning everyone, I am very glad to have this opportunity to meet with the General Assembly to introduce the Haier Day shun recently doing.

I mainly talk about four points, first, I understand the O2O, because I now talk about the transition is the daily shun in the Haier Group play the role of the executive, Haier Group transformation of the important strategy, O2O strategy. 2nd Why O2O is important to the traditional industry such as Haier, what role does it play in the process of Haier transformation, 3rd, we will do. 4th, what is its business model.