Hu Yanping: Lich King after the online game companies will be platform-level competition

More News (Reporter / Yang Haohao) August 30 news, August 31 Netease will be formally operating in the national service "World of Warcraft: Wrath of the Lich King", general manager of Internet Data Center (DCCI) Hu Yanping accepted more Play an exclusive interview with reporters on the matter analyzed: "Wrath of the Lich King" whether it can be rewarded for NetEase gaming revenue also depends on Netease's market development in second and third tier cities and service capabilities. Hu Yanping also pointed out that the current online game market is still in a steady period of development, relying on a game is not enough to order the entire online games market, and after competition in online games business will be "platform-level competition." In response to the current cause of multi-attention "World of Warcraft: Lich King Wrath" through the review and will be officially open for business, Hu Yanping told reporters: "" World of Warcraft "expansion pack, its simultaneous online number could hit a new high On the one hand, and Netease can effectively open up the second and third tier markets, to attract more new users to join; the other hand, also depends on the comprehensive operation of Netease capabilities, after all, is taking over World of Warcraft, NetEase warcraft old players A belated "summer homework", how old players scoring, will return to World of Warcraft, NetEase's service operation quality is very important. "DCCI general manager Hu Yanping at the same time, Hu Yanping also pointed out:" World of Warcraft from 2004 It has been 6 years since its operation and testing in China. This is similar to the operation time of "Journey" and other games. Are online game players in China willing to insist on a longer period of time for World of Warcraft and are willing to review for a long period of new piece of information? Update unsynchronized wait for the data to be further tested. "And for the" Wrath of the Lich King "open operation Can produce the impact and the recent development trend of China's online game market, Hu Yanping analysis pointed out: "DCCI forecast that the development of China's online game market experienced rapid growth in the past, that is about to enter the cycle of steady growth in 2006 is expected This cycle will end around 2015. Due to the development of the online games market has been gradually subdivided, the audience slowed down the scale of growth, diversified game types, content regulation gradually strengthened, online games and other media trends to strengthen, a variety of factors have made the network Game operation / agency business revenue growth path has become difficult to walk, relying on one or two games to support operating income is difficult to reproduce the situation, the future of game operators competition is platform-level competition, with games, media, Advertising, content, development and other comprehensive advantages of the "players" will survive in the market, to win. "And for the NetEase in this piece of information after the open win, Hu Yanping that can control the platform-level resources in the Internet market In, who also have the opportunity to come out on top. (Edit / allow security)