Hu Yufung: Influence website search ranking factor big decryption

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What are the factors that affect the ranking of site search? This is tantamount to asking, what exactly is there in a big sea? Who can answer how many things are in a bottomless sea, and that the species is evolving, that life is reproducing, that there can be no exact number. SEO work is the same, no search engine will put their own search algorithm published in the public, that is tantamount to their own dead points in front of the enemy, waiting for each other to point, suicide, and, in order to adapt to the continuous development of the Internet, the algorithm will be constantly adjusted. SEO workers are like digging in a dark tomb of the Qin Emperor, digging to one is a, below, I combine two years of experience in building a station, to dig the baby, take out the sun.

Affecting a site's search ranking factor, I simply divided it into three categories:

External factors, mainly include the following:

1, the number of external links, the larger the better.

2, external link the weight of the site, the higher the better.

3, external links to the relevance of external links to the theme of the site with their own station theme, the closer the better, the exchange of the best kind.

4, one-way chain above the exchange chain, assuming the exact same a,b two stations are to you to do the link, you only gave a link, did not give B, then, b to bring you a better search effect than B

5, external links to the number of sites linked to the site, put your link to the site, it has done a number of links above the station, this data the smaller the better.

6, the external link anchor text, the external link uses what text to do to you the link, with your station topic nearer, the better the effect, at the same time with this keyword to you to do the chain number of links, you stand in this keyword ranking the better, but, anchor text or deviate from the theme of the premise of diversification, not single, such as, you want to optimize "Zeng" this keyword, not all the anchor text is "Zeng", you can use Zeng blog Zeng copy Zeng Leo Zeng Information Zeng Pictures Zeng Stallone Zeng video spoof Zeng Zeng Bar Zeng songs and so on

7, the external link clicks, the other people's station has made the hyperlink to you, from this link contact to your station data, the bigger the better.

8, the stability of external links, the number of external links more stable the better, increase the balance of increase, external links suddenly a large number of increase, or suddenly a large number of reduction, will bring you a devastating blow to the station.

Second, the internal factors, mainly include the following:

1, the title of the website, that is, your title in the text, to contain keywords

2, the site's keywords, descriptive text, that is, description keywords in the text, to contain keywords. These two points in the past is very important, now have seen light, or even 0 processing, according to the major government sites do not have these two, Baidu, Google, search, the three major search of the home page also did not have these two.

3, keyword distribution density, the key words in the Web page to step evenly, beginning, the end of the keyword, better.

4, keyword font, bold effect than ordinary good.

5, the color of the key words, the shadow of the key words, that is, let the keyword color and background color the same, customers visit, do not see, this was found by the search, there is the risk of expulsion.

6, the Site layout, page structure, art, color collocation, graphics and text distribution, have a certain impact, not the whole station are pictures and flash, do not use JavaScript to make the site navigation bar or directory, do not use pictures to do site navigation without ALT tags.

7, the Web page program div code is better than the table code, static page takes precedence over dynamic page, picture page without Alt label is the worst.

8, internal links, from the home page to the inside pages, the page back to the page, as well as between the inside, like human blood circulation is smooth, can not go to where like into a dead end.

9, the content of the original Web page is superior to false original than original.

10, the Web page update, to update every day,

11, the stability of Web updates, web updates to stabilize, like a steady, do not flash floods.

12, Domain age, not the length of domain name registration time, but from the search engine index began to calculate, the longer the better.

13, the specificity of the domain name, gov better than com net than CN

14, the authority and reputation of domain name, domain name short is better than long, meaningful than meaningless.

15, the station age, not the length of the site opened, but from the search engine index began to calculate, the longer the better.

16, the stability of the server, often for a long time can not visit, will be the search expelled.

17, chain out quantity, this is a contradictory body, on the one hand from your website link to the high quality site, search respect customer experience, will be good for you, on the other hand, if from you link to other websites to go to the link data too much, will cause your station weight loss.

18, the site itself traffic, this thing to see PV, not IP, the bigger the better.

Iii. Search Factors

1, search the number of pages included, the bigger the better.

2, search the user experience, for example, in a search, a keyword query page, a row in the first, B row in the second, every hour of the search point to a of only 10 clicks, while the point to B has more than 1000, then the search after the next update, a,b may have to change position.

In addition, there are a few that deserve special attention:

1, keyword accumulation, somewhere in the web, a keyword density is too high, if not related to the subject, it is even worse.

2, all the anchor text is the same

3, the use of CSS or background color hidden content, this is the heinous big evil.

4. Use JavaScript to jump

5, the same IP under the Web page directly to a large number of exchange links.

6, bridge page and cloaking, induce search engine crawler, this is the heinous big evil.

7, adult content, illegal drugs, gambling-related content, this for the search itself, in fact, there is no relationship, but the search is subject to the government, the government does not allow, found to be a keyword shielding, or directly fired your station, the search can only obediently obedient.

8. Repeat the content.

9, even to cheat website.

10. Most of the pages in the station have the same page title.

11. Join the link Factory or Exchange affiliate website.

12. Use the domain name that has been punished.

13, the site is based on the IP penalty.

14, there are dynamic variables in the address.

15, the whole page is a single picture or Flash made.

16, using JavaScript to make the site navigation bar or directory.

17, use the picture to do the website navigation without alt label.

18, there are too many code between 〈head〉〈/head〉.

19, there are too many topics unrelated to the site content.

20, import links in the purchase of the majority of links.

21, and cheating websites on the same server.

The above content only for reference, the first Chinese webmaster Net (www.zg-zz.com), reprint please indicate the source.