Hu Yufung: Questions about the selection of website keywords

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First of all, I would like to talk about my choice of key words of some personal views, a website, select the optimization of the keywords, should not be random randomly selected, it should have more basis.

First. Keyword selection should be closely linked to the theme of the site.

Although the keyword rankings, outside the chain played a very large role, but no 7478.html "internal optimization for the basis of the light on the chain to enhance the ranking, one is." It's hard to get in front of the line, but even if it's in front of you, also unstable, not a long time, why, search also pay attention to the user experience, your station's theme and keywords do not match, the user through the keyword, the search is not what he wants to find the site, which will affect the user experience of searching, temporarily you may be discharged to the front, The time is long, will certainly fall. Two is. 10,000 step back, even if you do not match the theme of the site is very much the keyword to do a very front, that from the search to bring traffic, came to your site, look not he wanted to find the site, came on the go, such traffic is called invalid flow, invalid flow can only do vases, will not bring you any profit.

Second. Keyword selection to the site and the profit model associated.

I believe most stationmaster do station, the goal is to profit, in order to make money, then for money, profit model and the relationship between the money more direct, and keyword selection, the purpose is to be able to from the search to more traffic, and from traffic to customers, to the conversion of profit, the middle to go through the profit model this one, Therefore, the choice of key words to consider the profit model factors.

For example, for the Shangri-La Group's official website, when optimizing the selection of keywords, although Shangri-La is also a must, but there is no competition, others will not optimize the word, optimization is useless, so do not have to spend any strength, is certainly ranked the top three, not row before three, not his problem, is the search has problems. But for, hotels, restaurants, these two words, do not have to take care of the two key words index is how much, he is a must contend, because this is directly related to his earnings.

Third. On the basis of the above two prerequisites, a number of key words are listed and then decided according to the index of these words.

For example, some members have been pushing a question some time ago, a beauty site selected freckle as a keyword, and then to go to the spot for optimization, then I checked the freckle, found that there is a related word whitening and the three keywords Baidu index freckle (400-600) to spot (200-200) whitening ( 500-1000), since it is spent a time optimization, of course, is the choice of Freckle + whitening, rather than freckle + freckle.

Of course, is not to say that the choice of keywords is Baidu index higher the better, which also involves your optimization level problem, too hot keyword, your level is not enough to optimize the front, it is not used. Too cold, optimized to the first also no one search, this is not good. This should be based on their own level, choose the appropriate for good.

Next, to talk about the specific problems of the landlord.

See the site of the landlord, the theme is very focused, around the SEO, optimization to do, so in the home and then add net Business Network this word, is obviously inappropriate,

To do it as a channel page or feature page, this is similar, there is, the landlord's profit model is not related to the word, if there is, then you can do it, if it has no direct relationship with the profit, just fancy is from its search to a few traffic, then I do not need to be superfluous, or focus on the original theme.

If you insist to do so, and then do a new outside the chain, using the net as the core to do anchor text, this is the most direct and effective method.

Hu Yufung push an expert group QQ 654622307 Hu Yufung Blog www.huyufeng.com Welcome Exchange