Hu Zhigang: Sharing the external promotion of network marketing experience of private hospitals

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Everyone good, I am Hu Zhigang, 2007 began to join in the army of Stationmaster, did the network project oneself also count not clear, with innumerable stationmaster net of the grassroots people, have failed, also succeeded. Has accumulated a wealth of network experience, at present in a local private hospital-Shijiazhuang XX Hospital Network Department as head of Gynecology and SEO director, is mainly responsible for the hospital gynecological Network Marketing and hospital all the site SEO optimization work. Private Hospital Network Marketing daily work can be divided into three general direction: bidding, SEO optimization, external promotion, today to take this opportunity to share with the recent team to do outside the promotion of the use of Baidu's own weight and the classification of Information Network weights skills:

First, the use of Baidu's own product weight

We all know that Baidu has always been in the search engine will give its own products pretty good weight, which Baidu know and Baidu space is the most simple and efficient way, because I am responsible for the department of Gynaecology are the basic local patients, so the regional medical long tail word I value more, This long tail word use Baidu to know and Baidu space generally will get very good rankings, do Baidu know the purpose is on the one hand is the keyword in Baidu Web search can get good rankings, on the other hand now like to Baidu know that search problem users more and more, if users in Baidu know to search "xx do the best hospital abortion "A large part of the search results are recommended for your own hospital questions and answers, of course, to achieve this effect needs to be aware of Baidu in-depth analysis of Baidu know the internal rankings also want to study, but also to prevent their own questions and answers by Baidu deleted, this technique I will share in the future. Baidu Encyclopedia and Baidu Library these two products related to writing skills and Baidu account level of the problem is the most difficult to do, but also the most lasting effect.

Ii. use of classified information networks and business-to-business websites

Classified Information Network and Business-to-business website because in Baidu has a very high weight, so has been the major private hospitals network to promote the PK platform, for this piece of my experience can be summed up with three words-fine, quasi, volume.

Fine is because of medical long tail words countless, netizens ' search habits are also different, so to want in a short time to thousands of medical long tail word out and get a good ranking is not realistic, so you need to select the effect of good, search a lot of words.

Must be because the classification information network and business-to-business sites have countless, but the long tail words can squeeze to Baidu home page is nothing more than dozens of or even more than 10 sites, so to accurately analyze which sites are easiest to get ranked.

Quantity is said that the same long tail of the number of words released, because Baidu is in a small update every day, so the same long tail word only in a number of websites can be published in order to be as long as possible in the home page, or as many as possible to preempt the location of the first page.

The above is I recently led the team to use Baidu's own products and classified information network to promote the process of tips and tricks, because the time and suites may not be detailed enough, I will gradually use webmaster nets this platform to share with you Baidu bidding and SEO skills, welcome everyone and I Exchange (QQ32904508 86 students , but also hope to engage in hospital network marketing friends a lot of use webmaster Network this good platform to share their experiences and experience, common learning and improve together.

Discussion on Network marketing of hospital QQ group 5427131 This article by http://www.huzhigang.com original reprint reservation link.