Hua Mi Technology, which sells 1 million millet bracelet, is now valued at $300 million.

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Millet daily headlines, but not by "x seconds sold out."

Yesterday Millet and LEI under the CIS for the Fund United Jingdong, GGV GGV Capital investment in the United States wearable equipment manufacturers Misfit, the latter's products are shine and flash two series of hand rings. Last week, Millet officially announced that the cumulative sales of millet hand ring has more than million, only two 111 days of cat sales on the breakthrough 100,000.

Today, the production of millet hand ring Hua-MI Technology announced a 35 million-dollar B-round financing, valuation of 300 million U.S. dollars. Gao Capital, Sequoia, Morning Xing Xing Shun.

4 months ago, Hua Mi Technology CEO Huangwang received 36 Krypton interview, said 79 yuan of the hand ring is to make small products, the market bigger. At present, the goal has been achieved, millet bracelet is the highest domestic sales of wearable equipment, a single product. According to Yue Bin, founder partner of Gao Capital, the global shipments of the smart hand ring are no more than tens of thousands. Millet hand Ring cloud data also in the hands of Huangwang, the user is very satisfied with the active situation. He revealed that the most hit user pain point is the screen Bluetooth unlock.

The quantity is rushed up, but so far, the millet bracelet is only a toy of rice noodles. The iOS version of the Millet Hand ring app has not been approved by the App Store. The legend of the 199-dollar leather wrist strap Huangwang himself, but not yet listed. Good news also, all Android 5.0 models can perfectly support the millet hand ring, including the screen Bluetooth unlock function.

Although it is only a generation of products, but Huangwang has begun to consider internationalization, which is the theme of this round of financing. Hua Mi's data team has taken root in Beijing, has also set up offices in Silicon Valley to do some research and design work, and has just dug into the nest designer Yu Tao. Huangwang is preparing to launch an independent branded wearable device in the United States in 2015, he said:

"Hua-mi will be more than other products of millet to enter the European and American high-end market." ”

What is this wearable device? Huangwang is unwilling to disclose details, nor is it willing to disclose the next generation of millet hand ring form. But he revealed that products including smart watches are still being evaluated. The predecessor of Hua Mi, the last product is the smart watch Z Watch.

For millet at the same time invest in rice and misfit two home practice, Huangwang said he and Sonny Vu have had exchanges, hope that both sides can learn from each other and achieve complementarity. But Millet Vice President Liu De told 36 Krypton, "Investment misfit is just a strategy, Hua Mi is a member of the Millet eco-chain, is a brother company."

For the 300 million U.S. dollar valuation, Fanggao Capital founder partner Yue Bin not to be denied that there is "millet ecosystem premium", he believes that there is no ecosystem only functional wearable equipment imagination is not enough. What about the hardware start-up companies that didn't enter the millet ecosystem? Liu De thinks the market is big enough for other companies to find opportunities outside of millet.