Hua Xudong: Six months of failure to start a business, monthly work and huge debts

A year ago, Hua Xudong began his first http://www.aliyun.com/zixun/aggregation/6934.html "> Internet entrepreneurship, and in six months after the failure of the end, owed a large debt." Now he works in a local mobile internet start-up company in Hangzhou. Last week, he wrote in the name of "Watson", "a student of the blood and Tears of the lesson" of the article, in the technology media and circle of friends scrambling to forward, causing great repercussions.

Writing this article, in part also because the Hua Xudong heart of great pressure can not be released. What is the feeling of debt on the back, I am afraid it is difficult to use the phrase "every month to repay the debt all night tossing and turning" this simple summary.

Hua Xudong for this "love for You" of the mother and infant Electric business website has invested hundreds of thousands of yuan, most of them are a patchwork of borrowed money. He did not know how long it would take to pay off all the money, but the debt had become a part of his life.

In addition to the daily basic expenses, he can save the province. Every month when the salary is sent down, we have to pay the monthly repayment amount, and then consider whether there is any living expenses to be used. On weekends, he reads in his room and sometimes goes out running to relieve the pressure.

Sometimes, he would wake up in the middle of the night, recall his entrepreneurial process, and then sit till dawn.

Partnership Venture

Hua Xudong was born in an ordinary city family in Jinhua, Zhejiang province. He finished university in Hangzhou, 2012 into a toy dealer internship, responsible for the distributor in Zhejiang sales business. He had to find a way to spread the product into 4000-5000 baby shops all over Zhejiang province. In this process, he accumulated the mother and child industry network resources, but also understand that this is a piece has not been fully information-based, digital areas.

Traditional channels, dealers at all levels to increase the level. Because do not want to rely on this channel, some factories directly to the electric business, causing the sale of physical baby shop shrinking, "so in the end it is old-fashioned, not to make money cut off, make money to do promotions." This time for consumers, (entity) Baby Shop product options are becoming less. ”

Hua Xudong found a born programmer to be his partner, and the partner was introduced by a good friend of his. "He doesn't talk very much, but he's very thoughtful, and we talk to each other from time to time before we start a business, and then we find that our values are closer," he said to me.

The introverted technical man is complementary to his market-born counterpart. "Two people do not have too much communication barriers, before starting a business with each other is more familiar with the pros and cons of the two sides are also more understanding, so you can tolerate each other." ”

The team up to 7 people, the introduction of a commercial photographer, two operations assistants, daily responsible for the input of the message is also wired on the promotion of channels, and two people are following him to run the market. The 7-person team ended 4 months later.

Hua Xudong trusts the partners, and the site and technical matters are managed by him.

A storm of price change

The day-to-day decisions of the team are made by two co-founders, and the other five are only responsible for implementation. Two of people have known each other long ago, there are many common understandings, but also had an upside down dispute. One of the most intense is this.

Probably in the third month of the project, one day Hua Xudong on-line a factory outlet baby bottle. The price of this bottle is 39 yuan, at that time he decided to price 49 yuan on the line. Only 10 yuan is not particularly high, and at that time the site has appeared to make no flower fast situation. The partners expressed their opposition.

He was very opposed because he was spending money every day and he thought that since he wanted to sell it, why not sell it higher? "Hua Xudong said to me," I told him that this supplier is the first time to cooperate. My first product, we do not care about the amount of profit, as long as not a loss can be. We have to rush sales, have sales, then go to the supply talks, we can get a lower price. That would be a big profit for us. But he didn't quite understand. ”

Explain for a while, Hua Xudong later did not pay attention to him, must demand products. The partner responded with practical action.

Project on the line, Hua Xudong in Hangzhou, a chain of maternal and child shops to discuss cooperation matters. He received a call from his partner. "After the new line, I will tell the factory, you can go up to see your home products, but also told the price." The supplier asked me, you do not sell 49, how to become 59? I am more embarrassed, I said that the system may be wrong, I immediately contact. ”

Hua Xudong made a phone call to the partner, who admitted he had changed it. Hua Xudong said, "The product price has always been I set the price, why do you want to change this way?" ”

He hung up the phone.

In the evening, Hua Xudong back to the office, and so the staff after work, two people quarreled.

I said, I have not explained to you many times before, this product must be brought to the first sales? In the afternoon the supplier calls me and asks me what's the matter, what do you want me to tell them? He responded that sales were so bad that they could sell one, why did they set the price so low? I said, do you know the market? Have you ever been in the market? Who made you change the price? Are we going to do this or what? Hua Xudong recalls to me.

Saying that, two people before a lot of small contradictions have been turned out, this just found that the relationship between each other is not as harmonious as imagined, but have a great opinion of each other. There was no result at night.

The next day, Hua Xudong to the office and found a partner once, in detail to the entire market supply chain and the rules of the game with his comb again, things this just subsided. Hua Xudong also indicated that he had problems to be raised directly.