Hualian fully developed to the issue of the issuance of the last trading agency showdown Billboard

A week's suspension of the Hualian comprehensive super (600361, closing price of 9.31 Yuan) yesterday (July 27) announced the directional issuance scheme. Hualian comprehensive Super said, will be to Hualian group, Yangpu Wan Litong and Hainan billion and other shareholders issued 181 million shares, the issue price of 7.18 yuan/share. Among them, Hualian group subscribe to 53.77 million shares, Yangpu Wan Litong subscribe to 54.3 million shares, Hainan billion to subscribe 72.93 million shares, the above 3 issued to subscribe to the Non-public offering of shares in 36 months may not transfer.　　Through the issue, Hualian will raise funds nearly 1.3 billion yuan, for the opening of 39 new stores, renovation of 31 old stores and supplementary liquidity. By directional additional positive stimulation, Hualian comprehensive super yesterday after the resumption of direct trading, the report received 9.31 Yuan.　　However, from the billboard of the post, despite the purchase of an agency of 18.1062 million yuan, but at the same time, there are three institutional seats to sell the total of 21.5796 million yuan.　　"Take the money" to the shareholders show confidence it is noteworthy that this time, the Hualian comprehensive super raise object are shareholders of the company.　　Hualian Group is the controlling shareholder of Hualian Comprehensive, holding 110.4489 million shares of Hualian, holding a ratio of 22.78%, and through the holding subsidiary of Hualian shares indirect holding company 33.5269 million shares, holding a ratio of 6.92%.　　and Yangpu Wan Litong, Hainan billion-hung, respectively, holding more than 19.4 million shares of Hualian and 17.3175 million shares, the proportion of total equity is 4% and 3.57%. Data show that Hualian comprehensive super mainly engaged in large-scale integrated supermarket chain, Hualian group business including commercial, commercial properties, catering, investment. In addition to Hualian comprehensive Super, Hualian group affiliated enterprises only Wuhan Hualian Integrated Supermarket Co., Ltd. and Shanxi Hualian Integrated Supermarket Co., Ltd. two companies operating supermarket business.　　These two companies are currently commissioned by the Hualian group Hualian comprehensive operation and management, Hualian comprehensive super in accordance with the main business income of 1% collection of custody fees. The company said yesterday that the non-public offering would go to new stores, revamp old stores and replenish liquidity.　　The completion of this non-public offering will not result in a competition between Hualian Group and its affiliated companies and companies. CICC analyst Guo Haiyan to the Hualian comprehensive exceed the issue of the evaluation is, additional display company confidence.　　Overall, the company's short-term performance does not necessarily have a significant increase, and the company's current price/earnings ratio is not low, but in the medium and long term, with investment value, so the rating to "prudent recommendation." Lu Ying, chief analyst at Haitong Securities Wholesale and retail trades, said in the long run, we give the Hualian comprehensive three projects positive evaluation, of which the new 39 stores project is the performance of further expansion of the company scale, 31 old shop renovation projects may improve the efficiency of the store operation, and the supplementary liquidity is used to develop own brand, Direct production of agricultural and sideline products and replenishment of store operating funds, etc., is expected to reduce supply costs, reduce financial costs, thereby promoting the growth of corporate profits. From the short-term results, the effect of the fund-raising may be first reflected in the savings on financial costs.　　Institutional seats against Billboard although the Hualian comprehensive super trading yesterday, but the trading board has been huge selling plate opened, which makes investors can not help but feel a trace of concern.　　From the billboard announced after the Shanghai Post, the sale of the top 5 seats, there are 3 institutions dedicated seats, sold 9.2175 million yuan, 6.7761 million yuan and 5.586 million yuan, the other two sales department sold the amount of 8.3799 million yuan and 7.0096 million yuan respectively.　　But in the buying seat, there are also institutional figures, as well as two other institutional predators lurking in the list.　　Yesterday, the establishment of a dedicated seat to buy 18.1062 million yuan, and CITIC Securities customer asset Management and CICC Beijing Jianguomen outside the street sales department also appeared in the buy seats, buy 7.448 million yuan and 3.6738 million yuan respectively.　　One industry insider said that buying a seat was clearly taking the initiative the top 5 buy seats total buy more than 70 million yuan, is the top 5 sales of the total amount of one times, but also appeared CITIC Customer Asset Management department and CICC's seat, indicating that the two securities companies at the same time optimistic about the future of this issue. Dongxing Securities Retail industry analyst Gao Kun yesterday to the "Daily economic news" reporter said, after the issue of equity expansion will be the company's short-term performance is diluted, but in the long run, will be a positive impact on the company, can enhance the company's net profit and gross margin, so she optimistic about the issue.