Huang ER: Long tail principle and application

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The long tail of life can be described as countless, do not know whether you have to pay attention to the life of some long tail theory. For example, a good machine for Internet cafes accounted for 20%, half of the machine 80%. Many people come to the internet on 20% of machines and find that they are not ready to run anywhere else on another 80% of machines. The other 80% saved the fixed cost of investment. Fixed cost upfront is important for an enterprise. There are some selling products. Why do you need to pay a large price to buy a product that few people buy? Because those few people buy products accounted for 80% of the sales of products, and mainstream products accounted for only 20%. You should all know that. What do we need to do at the end of the long tail?

1. Study User behavior

Research user behavior Basic Everyone is saying, that really to study the person actually does not have many, has to study, basically is some experts. And these majors are often said to let others know, they do not apply. When users search for a product, will search "gree air-conditioning good" or "gree air-conditioning how" or "Gree air-conditioning quality"? These three long tail meaning is the same, do three long tail is not conducive to search engine, because the content is duplicated. When these problems occur, we will study the behavior of the user. We need to think of ourselves as the user, as a grassroots to analyze the problem, ask what they will search. Often these three long tails if used can increase the search volume by 50%, which is very considerable. So when you decide to do this long tail, we need to look at a lot of people and what you're searching for when you have this problem.

2. Whether the title can be entered into the user's discernment

We know what the long tail will be after more people search, it is necessary to find ways to let users click on your long tail. Because the user sees you this long tail time, basically all is in the search engine. But the user does not click in, in fact you have how rich content is meaningless. The traditional "wine is not afraid of the alley deep" at present this situation has been exhausted. Therefore, it is necessary to study the focus of attention when users search, plus some special symbols to improve user clicks and so on. And here, there is also an seo long tail ranking tips. Search engine How to judge which information is helpful to the user, is also here to judge, which title is more people click, which title is more attractive, search engine is judged by each method, can only judge which title was clicked more just. However, your title design will be more people click, slowly, your long tail will also rank to the front. In this way, not only the information provided to the user needs, but also to achieve the purpose of your optimization.

Of course there are a lot of ways to use it, and I'm here just to cite two examples of comparisons. In fact, the use of many methods, and not necessarily to achieve the best results, and the most simple and practical way is to use the simple method to the extreme.

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