Huang Guangyu or brewing sell Bowser network reuse online mall

Source: Internet
Author: User
Keywords Online Mall Brewing
According to the Guangzhou Daily, sources close to Gome revealed that Gome's acquisition of the platform-Bowser shopping network may be sold outside, Gome's current implementation of the "dual brand" strategy or will be abandoned. Huang Guangyu platform for the electric business, especially "direct" platform Gome online store high Hopes, "clear the important status of the Gome online mall."  Bowser vice president Pengliang responded that he himself "did not have any information on this." According to media reports, Mr Huang has just won a 10-month court sentence.  Lawyers have analyzed that, if the 14 sentence in accordance with the maximum commutation, Wong Kwong Yu only sit for 7 years, perhaps 3 years later, Wong Kwong Yu will be able to come to light. But for Mr Huang, in the fast-changing home appliances market, can not miss any integration and development opportunities, "the fierce competition in the home appliance market, the United States has left a lot of opportunities for rivals," said the industry watchers do not want to be named.  And from the recent indications, the yellow family this year obviously increased the power of the integration of the platform. Prior to the uproar over the price of electricity dealers, there is news that Huang Guangyu directly inspired Gome to participate in it. In the electricity business price war, the United States in the face of the Beijing-East challenge of the response, in line with the strong style of the expansion of the Gome and Huang Guangyu has always been the idea of business, Gome is under the leadership of Mr.  Huang Guangyu explicitly instructed Gome Online mall to the retail market pattern of the wholesale shuffle.  People familiar with the matter said that perhaps in Huang's eyes, only Gome online mall is the pure Gome platform, "even in the internal instructions, on the development strategy of the electric business, Huang boss only mention Gome online mall." Gome's President Wang Junzhou earlier also pointed out that the Gome Online mall as the United States and the brand of the only retailer, is also gome electric power of the bridgehead, strategic significance is extremely important.  According to Gome Online mall public relations director Yuliang introduced, Gome Online mall has now become one of the front-line electric business camp, is the daily average UV (independent visitors) Super 2 million, with up to tens of billions of year sales capacity of the comprehensive network platform. Gome in the official caliber of the platform's strategy has been a "double brand" strategy-in addition to Gome Online mall, Gome acquisition of the Bowser shopping network in the Gome electric business platform plays an important influence.  But sources close to Gome said Gome's "dual-brand" strategy or change, "should not be internal integration, there is a possibility of selling," the source said, the sale of Gome "also does not suffer", after all, now Bowser price must be much larger than the acquisition price. Electric Business analyst Ruzenwang that Gome Online mall and Bowser Network is currently using a supply chain, at the same time the operation of two of the import of the significance of a small, there will be a competitive relationship, "if run at the same time, you can consider a difference in positioning; If you want to integrate two platforms, How to integrate Bowser network and its team into the Gome system is the problem that Gome faces. "and recently, Gome onlineMall backstage system and offline member data Butt test has been completed, which means that all the members of the United States under the line of all official access to its electric platform Gome Online Mall data center, "so the core of the work is not related to Bowser, you can see Huang's attitude to the bowser." In June 2012, Huang Guangyu, through its gome company, spent HK $90.09 million (about 73.33 million yuan) to win the Bowser network and the new sharp United States (operating "Gome Online Mall") Two home appliances sales of 40% per cent of the site.  This share transfer, also reflects Huang's "absolute holding power" attention.  But at present in the electric business field, has the enterprise which the bowser strength is not many. Bowser vice President Pengliang 14th, said he himself "no such information." According to Pengliang introduced, Bowser this year is expected to sprint 6 billion yuan sales scale. Bowser 2011 sales of 2.1 billion yuan.  Bowser is the predecessor of the Century Electrical network, November 2010, Gome announced that Gome spent 48 million yuan holding Bowser 80% shares. (Edit: Liu Yue)
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