Huang: How to do a marketing-type website

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From the blog to build up to now, has been nearly 3 months, Bowen Update is very lazy, blog does not spend a lot of mind to write, has been a variety of reasons for delay to the present. This time 28 push the other members of the blog has been slowly each has its own characteristics, feel very ashamed. Recently, friends have said that the blog update their own want to write something good, today to share a few recent ideas, these ideas are from the recent help to plan a few corporate web site ideas.

Once I went to the Internet marketing training course with my friends, there are a lot of companies or sales representatives to participate, because the curriculum has talked about portals, station group concept, many students after class performance is very excited, because I know is doing network marketing and SEO aspects of work, so can't wait to tell me he will go back to do a station group. His reasons are very good, said that his product category is very much, I hope that every product to do a website. Many friends of the portal station and station group is certainly very recognized, because there are many cases to prove the advantages and feasibility of doing so. We know that success is not much, do a marketing-type site needs an entire action to achieve, the total to do a marketing-type site should do the following:

Audience analysis

You have to think about what your site sells, who to sell, how to sell these three questions. To your user community, the product has enough knowledge, you can know where your users, how they can use your site, how to better service your users, your competitors are how to serve users well ... Use a simple sentence to sum up: you can speak clearly what your site is doing, you can promote your site.

Construction Station Plan

Just now the classmate said to go back to do station group, I later looked at his website, there are many product categories, his site is also a lot of key, the title of the home page basically make people miserable, no wonder he will go back to do station group. I suggest that he analyze his website and decide what he wants to do. Undeniably, if you can, station groups and portals are very good programs, how to choose should be based on their own resources, manpower, material resources, the rate of return in all aspects to the comprehensive choice. Therefore, there is no best choice for the station, only a more suitable scheme. Advised friends do not have a head fever, anything can be done, as long as the purpose of that mentality, otherwise the results are all right ...

Website Material Preparation

This is also in front of the two parts do not open, your site's ultimate goal is to face your users, according to your user groups to choose the material is often more sensible than the industry leader. Your site content and material must be what your users want to know, very willing to accept, which is stronger than anything. Marketing value of the site, must be the user has research, pay attention to the user based.

Website structure

Make sure that when it comes to website structure, many bosses think of a word: the atmosphere. I think a lot of network building friends are not enough, in fact, I said and the style of this site has no relationship. What I want to say here is that the structure of your website should let your target users and potential users to find what they want, the structure should be very clear, such as through "English learning" to your site, to guide users how to choose English courses than the introduction of the school will certainly be better.

Web page Design

This point, I only give a few columns, we have seen a lot of shopping sites, it is inevitable that the sale of watches page, his design is very reasonable, give users a comprehensive sense of the senses, but also user-friendly and website, and customer service interaction. Another one is common to sell weight loss products of the site, their web design is fully magnified by the elements that can be worth learning. Of course, like some online customer service tool types of some assistive tools are also necessary to consider, a word, the convenience of your users to complete the purchase of the site is a marketing-oriented site, than to pursue the so-called portal and station group more important.

Article author: Huang Sanshui This article address: http://www.huangsanshui.com/wangzhan-yingxiao.html copyright © reprint must link the form to indicate the author and the original source!