Huang Jo is the leading figure of Chinese E-commerce

Tiger Olfactory Note: Huang Jo is China's electronic business leader in the Ashes, the river is called Yellow Pharmacist, the original Dangdang chief operating officer, CAT founder general manager. This article comes from Huang Jo's latest book, "Look at the electricity quotient". Only products will always be known as demon Stocks, two-year time share price rose more than 30 times, the article from the business model, business model and other aspects of the interpretation of the goods will be worth reading.

For the investment of the electric business, I have my own summary of the three cup tea theory, that is, to evaluate a power business enterprise, a look at its model, the second look at its operating efficiency, three to see its customer retention rate. In these three aspects, only the product will have a shiny performance.

Mode: Only goods will be the tail goods sales model further expansion, set up its online limited special sales of new positioning.

Operating efficiency: From the listed documents can be seen, only the goods will be inventory turnover, the average sales of single goods, Maori cost ratio, are far higher than peers.

Customer retention rate, only products will be positioned mainly in the three or four-line city and county-level users, locking is to buy brand goods with a small buyer, repeat the purchase rate is high, the loss rate is low.