Huang Mobile internet will bring six big business opportunities

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September 25, the 2007 China Internet Conference entered the next day. The conference was held by China Internet Association, Tencent Network as the General Assembly "official strategic cooperation website" and "News Center designated interview media", through live video, graphic reports and video interviews and other forms, all-round coverage of the Internet industry event.

Huang, dean of the China Institute for Mobile Communications, said he was confident in the mobile internet industry at the Peak Forum on Telecom Operations Innovation, noting that China Mobile has six important advantages and business opportunities in the booming mobile internet sector.

First, China Mobile in the support of the advantages of the ability to provide customers with a wealth of social resources. All over the country's business outlets, to enable users to easily find customers to consult the communication, and this advantage will also be brought into the mobile internet era.

Second, each cell phone can provide more accurate user information, which may develop many of the business we have not been able to provide, and to a large extent improve the user experience. For example, in the emergency ambulance, medical, tourism and so on, the positioning function built in the terminal, can provide users with user information personalized service, thus bringing huge industrial opportunities.

Third, you can keep users online. At present, the SMS service provided by China Mobile, QQ and flying letter terminals are very convenient to download.

Finally, with the continuous development of the technology of terminal management and the continuous research on the gateway, we can know more about the user's terminal usage habits and preferences. In order to more effectively put some matching business in the terminal, for example, video business, such as stock trading, instead of marketing new business to users, better understand the user needs of the business, this is a very potential market, and even may expand a new product sales channels.

Five, you can follow the ARPU value, that is, the average monthly consumption of users to accurately distinguish between high-end and low-end users, through a single user on the size of the network usage, as well as the choice of business, can determine its social attributes, according to this point of customer and market segmentation, can create a great social and commercial benefits. Google users, for example, will find that a registered user is more efficient than a unregistered user because it records the user's personal information and preferences.

VI, there is a lot of idle code in the mobile communication network, this is because the mobile communication network is mainly to solve the civil communication, it has a very large characteristics, that is, the quality of service requirements of the user is very high, any person who dials the phone will be very angry, or even immediately to complain. Therefore, any mobile communication network in the construction can not be full load. As a result, there are actually a lot of unused code in the mobile communication network. In the words of Huang, "the internet is not fast enough, it is not effective enough." "Data show that in the 3G era, the technical parameters of the communication network AG is about 20 times times higher, and the 4G era will be more significant progress, the average access level reached 20~30m/seconds." Technology updates will allow China Mobile to be more efficient at exploiting unused bandwidth and cleverly exploiting these bandwidth to grow its business.