Huang: Network Marketing strategy Skills (i) how to achieve a lasting

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Guide: Many people in the network marketing at first, the concept of "marketing" has a bias. This article author of Network marketing professional analyst Huang will explain to us what is the network marketing, and how to let the network marketing can be sustained and long-term.

The concept of marketing

Many people think: "Marketing" is to sell things to customers, buy a sell and then end, and network marketing is nothing more than through the network to do this thing.

In fact, marketing refers to all the things you do to promote your products. It started the day you started the company, until you stopped serving the customer and then the marketing ended. Therefore, marketing is not a buy-and-sell, it is continuous, long-term.

Liukeia (the father of Chinese marketing) said: "Marketing is to give customers new consumption opportunities, it is from the day of your product has started."

Network Marketing is a continuous, long-term

Smart marketers penetrate the secrets of marketing and recognise the web as a powerful marketing tool.

Taobao: As of December 31, 2008, Taobao registered more than 98 million members, covering most of China's online shopping group, 2008 turnover of 99.96 billion yuan, accounting for China's 80% share of the market. 2010 Taobao registered users reached 370 million, the number of online goods reached 800 million, the most time every day 60 million people visit Taobao, the average sale of 48,000 items per minute.

Jingdong: At present, Jingdong Mall has 20 million registered users, 1200 suppliers, Day Order Processing volume of more than 150,000, the site daily average PV over 35 million.

From the above examples can be seen, a successful network marketing planning must be sustainable, customers will continue to return to your site for consumption. Taobao, Jingdong understand that they have to establish a lasting relationship with each customer, their marketing is from to customers quality, enjoy the services and products to start, to these loyal customers continue to return to the end of consumption.

In internet marketing, 80% of the profits come from customers who continue to consume.

How to make Network marketing sustainable

As the author said earlier, network marketing is to establish a continuous relationship with customers on the network, which includes pre-sales, sales and after-sale services to customers.

1, pre-sales: Quality products + to pay or free way to find accurate flow.

2, Sales: Patience, responsible customer service + fast, safe payment.

3, after sale: Also become the process of sales, to customize personalized mail for everyone (must), many shopping malls have this function, it will be based on the customer's consumption habits to send a regular mail to customers. Often the goods in this email are of interest to customers.

A lot of network marketers have only done the front 2 points, however, most of the profit is from the customer's 2 consumption, marketing is not a one-off transaction, many smart marketers are willing to give up the first transaction of profits, so that customers can experience their own products, and the real profit is through the 2nd time after the deal. Understand this truth, you will know what to do.

Author: SEM analyst, Network marketing planning expert Huang (original: http://www.hcsem.com/wlyx/44.html)