Huang Zumin: Analyzing the importance of website navigation

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A clear website navigation allows users to quickly and clearly find the goods they want. It is closely related to the website architecture information and the user experience. An enterprise's website, is generally the tree structure, the user from the long tail keyword search enters the website, the first step is to first understand oneself current position, as well as the current commodity introduction, as well as understands the correlation classification the commodity carries on the three comparisons. As SEO optimizer, for navigation research, related knowledge expansion, as well as navigation keyword layout, need to pay attention to the place to consider.

About the website navigation, the use of bread crumbs, can let the user accurately understand the current position. For navigation, if you can choose a conspicuous color, text size can enhance the user's vision, judge their current position. For SEO, site navigation needs to pay attention to the place is also a lot of, if you can further optimize the navigation, SEO optimization to improve the ranking of the site is also the role of the protagonist.

Reasonable site navigation optimization classification, not only can promote users to purchase quickly, directly click on the internal link for shopping choices, but also to enhance the user experience, the user a good search experience, the results of the professional site, can bring users a number of purchases of goods, and new users become old customers. Then about the site navigation, some of the key requirements, SEO optimization need to pay attention to which aspects?

1. Do SEO optimization navigation must choose text

For search engines, the general JS-generated navigation system, or flash navigation is not crawled. If the navigation has not been, then the optimization of how to proceed, not to mention the home page display. For the user experience, you can use DW or CSS to navigate the background color substitution, text size color selection, and navigation of the Drop-down box code design. As everyone knows, search engines like simple text navigation, if the navigation on the missed a hit, the site is also a great impact on the collection.

2. Do SEO optimization navigation as far as possible to appear keyword

The website keyword density, is the website 7478.html "> Internal optimization key, the General keyword density 2%-8% can." Navigation appears in the keyword can be in 1-3, according to the number of navigation to layout the target keyword, must be based on user experience to set, as Seoer are based on the user experience as a priority to optimize. The number of target inscriptions for each column in the navigation can be 2-4. Avoid the navigation can not accumulate keywords, this will be Baidu think cheating.

3. Do SEO optimization to do breadcrumbs navigation

According to the survey of large Web sites, all have breadcrumbs navigation, that is, the user's current location of the determination, and the benefit of the search engine optimization. Relative to the operation of the site, "I have no people, people have my whole" can be small details to enhance the ranking of the site. Breadcrumbs can be clearly reflected in a clear structure of the site, so it is very recommended for small and medium-sized enterprises to use.

4. Do SEO optimization navigation should pay attention to flat

Relative to navigation, a website navigation column, the more dominant navigation links, the more flat the site. Compared to the weight, the navigation is second only to the home page. The link level of a website best can let search engine click 4 times to be able to find, search engine whenever search to more than 5 click of ordinary article, he will choose to give up. The last point is that the site's navigation page links must be moderate, in the site scale, the user experience to do a good job of balance.

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