Huang Zumin: How to do SEM

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For the general small and medium-sized enterprises to do SEM is particularly important, like to do the brand of electric dealers or traditional industries, do a good job of SEM can not only avoid negative appearance in the home page, but also to enhance the visibility of enterprises, and reduce unnecessary customer churn. Companies to Baidu's bid, Google's AdWords are very understanding, then how to do a good job in bidding reduction is also a technology worthy of deep research.

Network Alliance Advertising is also worth the attention of enterprises, today's bid has reached the point of full swing, as long as a product is hot enough to attract a large number of sites to bid, did not know that a few enterprises Baidu bid CPC Click Fee has reached 801 times, ridiculous and to the heat of the auction and TV ads have a spell. So now the Network Alliance advertising is also the use of major small and medium sites for advertising, all by picture ads, text ads, multimedia ads. If you can do it well, the price is not only cheaper than the auction, put the industry site precision not only bring higher efficiency, conversion rate is also promoted.

Baidu bidding and GG is currently the most worth trying, then how to do a good job Baidu bid it? Starting from the first step, it is necessary to register the auction account to promote the construction of the plan, generally according to the largest classification of enterprises, promotional programs can be the general name of product classification, then is the selection of units, which belong to the large classification, evolved from promotional programs, can be recommended according to the promotion plan, select the appropriate phrase, such as the average daily search volume is high but the number of low bid, the premise is that the keyword to achieve precision, if it is about network marketing training, then you can find regional + Network marketing training, or Brand + Network Marketing Training, the third is the selection of keywords, the previous article has been written, you can review the previous mentioned Baidu bidding how to optimize. The next step is also the most important thing is to use keywords for creativity, you can use wildcards for font discoloration, you can also change the display of the URL to capitalize the first letter, to attract users click. The above four steps are the most basic and important for bidding.

The next step is to use the Third-party platform for SEM promotion, Baidu's several weights are very high products, Baidu know, Baidu Encyclopedia, Baidu Video, Baidu Library, Baidu Map, Baidu, Baidu Pictures, Baidu Bar, Baidu News source, classified information platform such as 58 with the city and so on, if can be made, Into the home page is very easy, for some do brand of the website or delete negative companies, can be reasonable use of the third party platform for the brand keyword home possession. So how to skillfully improve the success rate of creation? For example, Baidu Encyclopedia if the enterprise can write a professional description of the introduction, with an advantage of the creation of time, the success rate is very high. This aspect research can be the reference success example, take 10 successful encyclopedia to carry on the research contrast, from the encyclopedia account level, the creation catalog information, the creation time and so on many aspects carries on the analysis research, may study many successful methods.

Author information: Huang Zumin, want to see the author more articles, Baidu Search: (Huang Zumin) or visit my blog to see more network promotion methods, this article original http://www.huangzumin.com/post/30.html, if there is any doubt or opinion, communicate together! About the website Operation QQ Group: 165914307, Welcome to join!