Huanghongren: How to find accurate users in website promotion

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Believe that for the majority of stationmaster, how to circle accurate user has been a very controversial topic. This topic has also bothered me for a long time, especially in the process of looking for a precise user group for car 160, which has suffered a lot. In fact, the meaning of precision is not difficult to understand, where users are concentrated, where is the precise user. It's hard to make an effective promotion of your audience.

In fact, we all know that the author in a group of experts to raise this issue, but also caused a controversy, we have different views, opinions vary! But according to the author's experience, website promotion in the precision promotion can only be said to be relatively accurate. Does not achieve the so-called one-on-one precision marketing.

For example, to the accuracy of car users to promote the title, the author chose to "Mazda" car user groups as a promotional experiment. According to past experience, the author quickly locked the location of the user group. The first is the major well-known car forum Mazda car friends, including the Baidu Bar, Baidu know and other fire questions and Answers website car section. The second is the regional Mazda QQ group.

After some efforts, and finally found that the flow of traffic there is a lack of purchase intention of the poor. The majority of users from these places are watching and understanding the information, and there is no real purchase intention, tease us online beauty customer service is a lot to be sure. Of course, we can also call them potential customers.

In that case, how can we make the promotion accurate? In fact, we can reverse the road, the thinking of expansion, fragmented. Because accurate users do not necessarily focus on one point. In particular, sales of the site, we can spread out to do, the advertising to do everywhere, of course, the commonly used methods of promotion or continue to use, such as SEO, forum promotion, QQ group promotion and question and answer class to promote these methods is a certain effect.

But for directly see the benefits of the site, Huanghongren here or recommend you to use paid promotional techniques, in particular, bidding rankings and advertising alliances, competitive ranking can immediately lock customer base, and carry out effective continuous promotion, is a fast and accurate way. And the Advertising alliance is the advertising spread all over the world, to eliminate malicious ads Click behavior, basically introduced to the flow of precision is high.

And the author summed up all kinds of experience, the final choice of Baidu bidding and Baidu's Network Alliance, of course, also selected several well-known advertising union company and Ali mother. If you have a better way to promote precision, you are welcome to enter the Q Group for discussion.

Author Information: Huanghongren, founder of car 160. To see the author more articles please search car 160 or Huanghongren, or landing renzhe8.com. Welcome to join the new Senior Group (Group No.: 2919288) Website Promotion method.

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