Huanghongren: How to locate the promotion of the website

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Website promotion is a site survival of the fundamental, not only is the direct embodiment of the Web site traffic, but also the basic source of economic benefits of the site. Then a site early, how to proceed to promote, and is directly effective. As you know, the spread of the internet on the spread of a mixed approach, can really benefit from these promotional methods are not many, in fact, these are the promotion community of the predecessors of the experience, they really benefited from these promotional practices.

Some people use the same energy and the same way to promote, why do some people get the benefit, and some people do nothing? In fact, this problem is in the promotion of positioning. Of course, we do not rule out the skills and experience of each promotion. On the positioning of the promotion, Huanghongren to share the latest promotional experience with an example.

Huanghongren a 6-person team of imitation stations a week ago, hastily spent a day to build a temporary team site, this site is very simple, is to leave some contact information and some simple cases, can be said to be the type of enterprise station, but Huanghongren through seven days of promotion, turnover has been close to 7,000, And four lists have been accumulated on hand. Our promotion method is also very simple, but in the promotion of positioning is a lot of effort.

We know from here that we must first identify the site to promote the positioning, then what is positioning? Positioning is the need to let who know what you are doing and find you. To my imitation station team for example, our positioning is to let the need for imitation station, build station of the netizen know that we are specialized imitation station. Here is the extension of "who" gathered there. To find these people, you need to be adept at exploiting the resources around you, such as search engines, industry, friends and family. Mobilize all available resources to search your target population.

In fact, everyone has a very large ready-made resources, that is the search engine. Make good use of search engine is the biggest resource, now basically collect information or publish information is directly through search engine retrieval. For example, you now need to imitate a target station, and you do not have this kind of professional friend, what will you do first? Of course, search for related types of Web sites for publishing, such as A5 's imitation station trading area. Of course, in addition to search engines, you will also have some resources you have overlooked, such as your classmates, your friends, and even your colleagues. Maybe they don't need the services or products that you offer, but friends around them may have this kind of demand.

When you do a good job of site promotion positioning, you can start to execute, here does not suggest that no preparation in the case of the risk of taking up a promotional method on the implementation, to the end will only waste time wasting energy, and no morale. Similarly, to our promotion for example, in addition to locking A5, we find a large number of relevant forums through search engines, although these forums are not informative, but there are always one or two single can deal. We have just 7 days to fill up 2 new QQ. Our promotion personnel must carry on the business negotiation with hundred people every day, needs analysis.

Promotion is not necessarily advertising, is not necessarily a mass, and more effective direct is the initiative, to find your direct goal to point to the promotion, and pay attention to the credibility of the establishment of the brand, the formation of Word-of-mouth transmission, natural to achieve the desired effect. This train of thought is just a kind of action, the specific promotion of positioning or to combine your actual situation, to first find out who your target customers are, where they are?

Author Information: Huanghongren, founder of Mai Net (www.aidea.net.cn). To see the author more articles please search the Web studio or Huanghongren, or landing renzhe8.com. Welcome to join the new Senior Group (Group No.: 2919288) Website Promotion method.