Huang's prison to the United States to open secret recipe: Electric business War to "drag" to deal with

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

Huang Guangyu and Chen Xiao

"Some east, let Su Ning, dozen price war to find me!" In 2013, "6 18" in the Electronic business copy of the war, Gome's misappropriation of the network of popular events Weibo is very impressive, very emotional quotient, let people realize the existence of gome. Before, everyone seems to have forgotten the former overlord.

In fact, as early as the tomb-sweeping Day of the year, Gome senior vice President Shangui first released the "Electric Business eulogy", accusing the electric dealers "annual loss but also tirelessly waving the butcher's knife." Soon after, Gome Online confirmed that its CEO Handepeng has resigned, by Shangui first take the palm. There will be big moves before the change. The series of measures behind, revealed the obvious "yellow style".

That's right. Gome in recent years in the industry competition is increasingly marginalized, disrupting the prison of Huang Guangyu "Qing Xiu." Rumor has it, Huang is worried about the electric business war in today's lakes and rivers. Gome executives to visit him, Huang gave the bag of a word: "drag". Huang, who attaches great importance to an Up-and-comer Liu, orders gome to keep cash flow and stop the listing at all costs, trying to drag the capital East, which he feels is a matter of life and death for Gome.

It is 10 years Hedong and Hexi. In October 2004, Huang Guangyu topped the list of Hurun rich in 10.5 billion and became the richest man in mainland China. Young, grassroots, struggle, wealth ... These words converge on him, he overnight million people attention, become ten years ago well-deserved "Chinese Idol" (Chinese Idol). At that time, Wong Kwong Yu's opponents list, only Zhang Dazhang, Chen Xiao, Jindong, Zhang Jixhe and other people, there is no Liu.

For the next two or three years, he started the acquisition of chariots and retrace, bringing the rivals ' companies almost entirely into the bag. Now, looking back in prison, he should lament three mistakes: First, Chen Xiao will be his own camp, two, will jindong stay outside the camp; third, ignore the existence of Liu--in Huang Guangyu's Scenery Unlimited 2004, Liu created by his eyelids under the birth, formally from the entity store management to do E-commerce.

I was the first to report Huang Guangyu's family background and rich history of the financial reporter, the news mainly from the two younger sister Huang and some other insiders. In Beijing, Cloud Lu Peng Run building a layer of Beijing Gome General Manager office, rustic Huang through two long talk, to me revealed the yellow family brothers in the Chaoshan region of the unknown growth experience, as well as the ups and downs of the entrepreneurial process. Still clearly remembered, her behind the wall hangs a calligraphy: "The benevolent invincible". This stems from their family's belief in Catholicism in the past.

When the article came out, Huang called to blame me: "How did you write it all out?" two elder brother (Huang Guangyu) blame me should not be the family thing all speak out. "She may have forgotten that I am a journalist. Deep excavation and real reporting, is the responsibility of journalists, but also for once listened to and touched by the I bring a trace of guilt.

A few months later, I had the opportunity to interview the famous Huang Guangyu in the VIP lounge because of the event held in a magazine. The 35-Year-old man was young, confident, witty and cheerful. Originally scheduled to have only half an hour of interview time, he thought it was enough to deal with a small reporter, and it is estimated that this is the normal range of his addiction and sphincter tolerance.

But in the interview to 10 minutes or so, Huang Guangyu suddenly paused to look at me and said: "You are the reporter who interviewed my sister!" There was no hint of displeasure on his face. He took out a cigarette from his body and asked politely in a Chaozhou accent: "Can I have a cigarette?" After receiving a positive reply, he did not forget to turn to the photographer who was next to him and greeted him warmly: "Hey, man, do you want one?"

Smoking is to comb the head and be prepared to face the problems I throw away. The interview in the back was smooth, and he almost asked. I remember an interesting question: "Do you usually search the Internet for three words of Huang Guangyu?" What's your most annoying story? He replied that he often searched, most concerned that he was under the rule of Gome is "triad-like corporate culture." He smiled and joked: "You have to write a level of reporting, do not like some reporters around, the truth around the absurd." ”

Later, several interviews were reported. The most impressive is on July 31, 2006 in Gome, a photo of Yongle's joint press conference: in the meeting between Gome, Huang Guangyu sits on the leather chair, answering a reporter's question on the right hand side, and Chen Xiao a white suit, slightly bowed body standing on the left side of Huang Guangyu, face hanging a very professional smile, As if ready to listen to the fields of yellow. Huang did not face up to reporters, also did not see Chen Xiao, but a little trance to the left, over Chen Xiao, to a certain unknown corner, seems thoughtful. This seems to be an invisible omen. For in that unknown corner there was a great calamity waiting for him.

"After a period of prosperity, he broke the production/as if a dynasty was overthrown by his own hand/something cold to him, laugh at him, punish him/But all he loses is a crown. He did feel melancholy when he was sleepless at midnight." The poet, Mu Dan, wrote. In the later on the original sin of the Cut, Huang Guangyu, such as the fragile and resilient Reed, in the times of ups and downs, the good and sin coexistence of human nature and the alternating flash. They show diligence, tenacity, boldness, cleverness, generosity and moderation, and reveal the other side of greed, rash, meanness, ruthlessness, ignorance, and luck.

The story that happened later, we all learned from the proving report in detail. But detail does not necessarily mean clarity. I later wrote "The Truth of the richest man" a book, in fact, said the whole thing of the table. Wong Kwong Yu's enemy is not Chen, just as the photo-Wong Kwong Yu faced Chen, but his worried eyes crossed Chen Xiao to the picture outside the unknown and dark corner.

For the case of Huang Guangyu, I would like to say two points is: first, he did not like Chujun, LAN, Gao Jialong, the same, was a lawsuit to make a bankrupt, this is the progress of society, but also his luck; second, he was stubborn and resolute in prison counterattack, is his unyielding.

Let's talk about later. One day, a reporter to visit a prison in Beijing, saw Tianshuo calligraphy and Huang Guangyu's paintings. He and his friends, the prison for the Golden Autumn Festival created the "Orchid Bamboo chrysanthemum" art screen. Huang also wrote the preface for this purpose: "In the process of artistic creation, we will realize the understanding of beauty to the transformation of reality, and strive to purify the mind, cultivate character, and strive for early transformation into a law-abiding new." and sporadic news that Wong Kwong Yu because of good performance in prison, has been commuted, and has been a nursing care of the sick offenders and responsible for planting grass of the prison gardener. He was also licensed to handle corporate affairs in prison. Someone optimistically estimates: the fastest maybe three years or so, he will be able to back out of the lake.

"You are ordinary people, once brilliant, want to be brilliant, learn to do ordinary people." "This is a traffic policeman to the drunken driving in prison for the music of Gao, but also suitable for the prison of Huang Guangyu."

Planting grass may not completely reduce the anxiety of Mr Huang. He is most worried about two things: first, he is still in prison, the outside of Gome has no surname Yellow, and two, even if Gome has been surnamed Huang, but wait until he came out, the company has been in the fierce competition completely "yellow".

Several well-known domestic electric dealers in the "covenant", often do not put gome in the eye, because they think the company's "soul character" has become trapped beast. They are committing the same mistake that Mr Huang had made ten years ago. A tiger with a green flower and a grass grows more fearful when it is again. They're wild, they don't talk, they sweep everything. The real BR in history are almost all of them.

So Huang's secret to Gome executives is "tow". In fact, he also knew that in a short span of several years, once a match of the rival Su Ning has been far behind the United States, and 10 years more let Beijing East growth as the industry giant, it is impossible to "drag" them dead. He really want to "drag" is dragged to his prison, the United States, the "Castle Peak" still. Wong Kwong Yu is afraid in the brewing to draw a large castle peak map, above to have his inscription: "My castle Peak, give him burial bone." ”

Either now will be the United States to clean up, or be Huang Guangyu out after cleaning up.

Wen/Zhang (Business Observer, New Tang think tank, CEO brand Network founder)

--The original in the "It Times" column, July 20, 2013, there are cuts