Huangyi to be an "alien."

Huangyi to be an "alien" and he was proud of it.

When the founder of Chen Au, "big aunt" founder Rauschecker Such entrepreneurs continue to emerge, a born in 1988, the young man to do the community of beauty, does not seem to be what kind of alien.

Learn photoelectric technology Huangyi, but in the school is keen on internet coding. After graduation went to Renren to do social platform, and then resigned to make cosmetics. Now, he proudly announces that his wipe-tea-Beauty makeup has become the nation's largest mobile beauty community.

However, Huangyi feel not enough, he needs to constantly have strange, novel ideas, preferably everyone can not understand the idea. Because only become such "heterogeneous", can make an internet entrepreneur always stand at the forefront.

"Creators" Huangyi

Origin: Mianyang

Date of birth: 1988

Graduate School: University of

Entrepreneurial products: Wipe tea beauty App

Future wishes: Overseas listing

Journalist Notes

Let yourself infinity close to 00 thinking

In his conversation with Huangyi, he mentioned more than once that his current mentality was very young. Maybe because of the internet, he thinks about what the freshest users like every day.

Huangyi said that to do a "heterogeneous", in fact, is to allow themselves unlimited access to the 00 or even after the thinking. In his opinion, many of the thoughts that are not understood by the people after 00 may become popular one day. The internet is a very fast-moving place, and it is a place that can easily be subverted by later people. If Internet entrepreneurs do not do this, it is easy to be eliminated by the Internet.

Lunch break can play games

Every day a wonderful creative

Enter the hi-tech zone Software Park area B, Huangyi and colleagues on the road greeting. The people in his company are basically 85. Especially the girl from the tree-lined path, Huangyi can't help speaking, "feel here and university campus almost."

In Chengdu, cloud-Remote interactive Technology Co., Ltd. 's office, this feeling is more obvious. Company entrance shelves, there are green giants, gloves and other dolls, ornaments, "I like the Green Giant", Huangyi picked up the doll and put down. In the lounge, the palm-shaped green, purple sofa is particularly eye-catching. Of course, the most eye-catching is the giant TV set next to the game consoles, as well as two handles.

Yes, the company can play games during lunch break. Huangyi said, this is still the investor sends. "The game is just relaxing, and more time people are doing things seriously." ”

In this office area of about 300 square meters, it accommodates more than 40 employees. Yesterday 2 o'clock in the afternoon, none of the seats were in the sky. Some computer page stops in a movie, some stops on Taobao page.

"We are doing ' wonderful ' group activities today, go, I take you!" Huangyi led the Chengdu Business newspaper reporter to the software Park a District a café. Like the new launch of the Internet, a young man stood beside the projection screen, talking about his photographic team's ideas. Company staff all sit below, from time to time bursts of laughter and "Yi" such disdain, the sound of the self-defeating.

These young people, is a lot of girls use the "Tea beauty makeup" behind the people. Huangyi said the app's active users have reached 5 million, the country's largest mobile beauty community.

At this point, Huangyi said, the reason for holding such a "wonderful group" activities, is to inspire all the staff of all kinds of creativity, the more wonderful the better. Only in this way constantly thinking collision, wipe the beauty of tea can always walk in front.

Woke up two years ago.

No business, no chance.

Huangyi is very thin and wears blue shirts and grey trousers. In addition to a pair of oversized frame glasses, is basically a technical man's image.

The Mianyang boy, who entered electronic technology in 2006. However, Huangyi is very interested in the Internet at school. He studied the Web front-end production technology, and in the school's network studio to help schools to do Web pages.

At that time, the school network (after renamed Renren) in colleges and universities popular. 2009, Huangyi participated in the National College Students ' creative contest held by the net, and won the Silver Award. His idea at the time was to increase the space for couples in the campus. Perhaps, this is his first internet product originality.

After that he entered the company for an internship. After graduating in 2010, Huangyi entered the company. After the company made 3.5 product managers, Huangyi suddenly decided to quit his job. No wages, job-hopping and other reasons, "I just want to start a business." ”

Huangyi, shaking his own iphone, says it's scary that everyone has more than four or five hours of time on this. He has a deep sense of the power of the Internet, especially the mobile internet. "Maybe I've had a revolutionary global wave in my life, and I don't have a chance to start a business." "Slightly emaciated Huangyi firmly said.

In March 2013, Huangyi resigned, pulling a partner back to Chengdu to start a business. In the High-tech zone, he applied for a year free office space, and then received a 100,000 Yuan venture fund. Apart from that, he and his partner made a sum of money, and the company opened.

2 months later, they launched the app "wipe the beauty of the tea". This product positioning for the beauty industry "I check", the user by scanning code to obtain merchandise information, for their final purchase to provide a reference.

Women want stories to experience

We're going to be a social platform for beauty makeup.

"Wipe tea Beauty Makeup" After the introduction of a few months, the download volume quickly reached 80,000. With this initial version, Huangyi successfully financed the 1 million Angel Fund.

However, through data monitoring, Huangyi they found a low level of user activity.

The most important product in women's minds is to wander. Shopping malls, supermarkets, they want a product story, to be comfortable experience. Combining these, Huangyi said, they began to change their mind to make "tea-beauty Makeup" a mobile social platform. In other words, girls in this app, you can see a variety of talent recommended, learn skin care experience and so on.

After this change, "Wipe tea Beauty Makeup" users began to increase. And, as apps socialize, many posts have comments below.

Later, Huangyi further realized that the social platform they were doing was rudimentary. Users can only look at some of the above text posts, post text posts. For users who have entered the 4G era of mobile phones, this is clearly far from enough.

Therefore, Huangyi began to increase the number of people's beauty makeup video. Company personnel will also be translated in Europe and America, Korea's makeup video, to really teach girls makeup. At the same time, they recruited a large number of domestic beauty makeup, so that the makeup circle "opinion leader" to drive the app's user activity.

Last June, in the company set up less than a year time, Huangyi led the team to obtain five world 10 million yuan a round of financing. Huangyi revealed that at present, the company is negotiating a B-round financing, is nearing completion. If the B-round financing is complete, the company will receive 10 million dollars in financing.

Looking back just two years of entrepreneurial experience, Huangyi regrets that the internet industry is a "low threshold, high burst" entrepreneurial environment. "High outbreak", heterogeneous, which he likes the Green Giant reason. The young Huangyi has a big appetite, and he wants his business to become the biggest consumer entrance for the beauty makeup category. Further afield, he hopes to be able to list overseas.

"Creators" said

Entrepreneurs have to take risks. There is nothing wrong with starting a business. It is better not to start a business without a safe person.

Most of the products were first introduced to be very poor and need to be revised all the time.

Under the Internet outlet, all kinds of strange and innovative thinking are needed. may not be understood at the time, but the future may lead the people. (journalist Shing photographer Wongs)