Huaqiang North Electronic Street is closed to rent, whether will become the next Zhongguancun?

Absrtact: China electronic First Street living space survey Huaqiang North Electronic Street is closed to rent, whether will become the next Zhongguancun? Pearl River Delta is the world's electronics manufacturing base, and with the title of China Electronic First Street Shenzhen Huaqiang North, is the Pearl River Delta Electronics Industry window

The living Space Survey of "China Electronic First Street"

Huaqiang North Electronic Street is closed to rent, whether will become the next Zhongguancun?

Pearl River Delta is the global electronics industry manufacturing base, and has "China electronic First Street" title of Shenzhen Huaqiang North, is the Pearl River Delta Electronics Industry "window". A few years ago, Huaqiang North Electronic Street can be described as "a shop difficult", business hot abnormal, many people here to dig the first bucket of life.

However, the global electronics industry due to the recession in Europe and the United States into a cold winter, the Pearl River Delta Electronics manufacturing into the most difficult period, many factories due to inadequate orders and closed, most companies have to tighten their belts. As the Pearl River Delta Electronic Manufacturing window Huaqiang North Electronic Street, is feeling the great impact of the industrial winter.

Reporter spot investigation found that, although about Huaqiang North Electronic Street "shops encounter a return to rent tide" rumors are exaggerated, the prime location of the gold is still strong, but not the prime location of the shops, vacancy rate is significantly higher. "Overseas market Depression", "the power of the big impact" "three dozen two build wind tight" and other reasons, so many shops can not continue to foothold.

Spot: Non-gold section of the empty shop increased

Shenzhen Huaqiang North North and South 930 meters, east and west 1560 meters, the business district covers an area of only 1.45 square kilometers, but brings together more than 700 shopping malls, which also focus on electronic products shopping malls, bringing together Huaqiang electronic world, Cyber Plaza, Shenzhen International Electronics City, SEG communications market and other electronic stores, Become a global trading center for electronic products. In the heyday, Huaqiang North Electronic Street is a shop difficult to ask.

On the afternoon of August 20, the South reporters came to Huaqiang north. In the core of Huaqiang north of the digital city, SEG Communications market, Huaqiang Electronic World, Manhattan Digital city, such as electronic stores, the reporter found that the first floor of the store, the second floor, is still the voices, but in the three or four floor will find that the passenger flow compared to a lot of gold, there are some shops affixed to the Wang Shop sublet notice. Even in the second floor of the digital city, Huaqiang north of the most popular places, also appeared a lot of empty ark.

"The first floor on the second floor are selling mobile phones, computers and other electronic consumer products, the market is not greatly affected by the impact of the third floor is mainly electronic components, by the impact of the downturn in the electronics industry is very large." The phenomenon of withdrawal is mainly concentrated in the shop of electronic components. "In Huaqiang electronic world has done a decade of electronic components business, Mr. Sun told the newspaper reporter."

"Essence" area many enterprises withdraw

According to Mr. Sun revealed that Huaqiang north of the "essence" on the third floor above the shop. "Don't look at the one or two floor consumer market lively, but are scattered, turnover is not big, three or four floor are doing business, a single down often is hundreds of thousands of million." Huaqiang North Electronic Street 90% of the transactions are concentrated in the field of electronic components. If shops above three or four floor business is not good, it is true that Huaqiang North has encountered difficulties. ”

Mr. Sun's statement, got the first floor in Huaqiang electronics world to do apple mobile jewelry owners to the lady's confirmation. To Miss told the reporter: "We have such a small counter, a lot of short-term small business, business good to do, not to do the next year to change careers, or midway sublet out; Those upstairs do electronic components, many are big boss, behind a factory." ”

The reporter from Huaqiang electronic World market Department of Material Management learned that this year's business is indeed difficult to do, but did not appear so-called "rent back". "The most recent signing was in June, with more than 600 commercial tenants on the second floor of the II building, the signing of more than 20 commercial tenants, the renewal rate is still as high as 96%." The shops that did not renew their rents basically found the people who took over. ”

However, the one or two floor rental ideal, and can not cover the three or four floor above the shops appear to rent off the fact that the stall. The reporter in Huaqiang electronics world third floor coarse rough to find, there are indeed a lot of shops and counters vacant, many of them are posted on the "Wang Shop for rent" notices. An owner who rented a four-square-meter counter on the third floor of the Huaqiang electronic world complained to reporters: "I have a 100,000-year rent at the counter and this year it will be a good one." ”

And the BO electronic market 1 to 2 floor, is currently undergoing renovation, store managers told reporters that the purpose of decoration, "is to upgrade the market to create a better business environment." ”

Four factors impact on tenant retreat

From the past a shop difficult to find, now generally sigh business is not good to do, and even a small scale of rent off the phenomenon, Huaqiang North Electronics a street this pearl River Delta Electronics Industry window, is feeling the impact of the industry winter. Reporter in the interview found that the cause of Huaqiang North Electronics Street Depression, mainly concentrated in four areas.

Reason 1 order slip

The market slump, especially in the overseas market, is the most critical factor. "There has been a sharp decline in emerging market orders this year, and our business has fallen by nearly 30% per cent over the same period last year." Together with the price war, gross margin is also decreasing. We had to turn off the original two shops to save money. Mr Yang, head of the Shenzhen Easy Electronics technology company, said.

Gao Bin, the analyst, also said that in the two quarter, China's handset terminal market shipments of 60.27 million units, down 2% year-on-year, the first single quarterly decline in the past three years.

Reason 2 Electric dealer encirclement and suppression

The rapid development of electric business, but also caused Huaqiang North Electronics Street into a difficult position of another big hand. Jingdong Mall, Suning easy to buy, Gome (micro-BO) mall and other electric giants around the 3C products hit the price war, attracted a large number of customers to the online shopping. "Not only is Shenzhen Huaqiang North, Beijing Zhongguancun it store, Guangzhou Tianhe Road It stores, the two years since the operating conditions have been deteriorating, the impact of the electric business has made traditional stores more and more marginalized." "said Zhang Hua, an analyst at Sadie's consulting industry.

Many businesses will also focus on sales from the physical store to shop, the demand for shops in the store is weakening.

Reason 3 policy tightening

Guangdong province's "three big Two build", also let Huaqiang North Electronic street was greatly affected. Huaqiang north of a big "strength", is parallel imports, cottage products. But the three major sports in Guangdong province have made parallel imports and Shanzhai markets one of the key areas of the crackdown. "Since the Spring Festival this year, there have been a number of companies responsible and staff, because production, sales fakes, parallel imports, was captured by the public security organs, many people are still in the detention center." A lot of people have quietly withdrawn from the market, the demand for shops, counters, natural also greatly reduced. "A businessman who previously ran a shanzhai product in Bo said to reporters.

Reason 4 Shanzhai Competition

Shanzhai product branding, brand product price of the cottage, but also greatly compressed the North Huaqiang many speculators living space. For example, the best-selling smartphone in Huaqiang North T HL, Chup, Alitone, Ke cool, eurofilm, echocardiography, such as Shenzhen brand, will be the price of smartphones to do or even lower, Lenovo, Huawei, ZTE and other major brands also killed into the thousand-yuan machine market, making a large number of small and medium-sized mobile phone manufacturers lost their living space, They are in Huaqiang North Electronic Street shops, it is difficult to support.