Huaqiang North Mobile phone to change "regular Army" have to apply for a licence

According to the introduction, 2005 before and after, the cottage business in Huaqiang North at the peak, at that time, the profits of mobile phones is very high. The picture is a mobile phone shop scene filmed by reporters in Huaqiang north last July. Information Photos Shenzhen business newspaper reporter Jiawei, Shenzhen business newspaper reporter Liu Di office rent She, the transfer of the public. In the past, the popularity of mobile phones in Huaqiang North, now facing a severe transformation test. Many businesses in the strict market supervision, or close the door, or choose to apply for a licence to take the road of brand development, more than half a year, Shenzhen mobile phone brand soared more than 200.　　These "positive" businesses, in the new market environment, waiting for them is a difficult trek. "Now the cottage machine really bad, not only the profit compression to the extreme, but also face the government's severe blow, rather than simply ' bleach ' ashore, get the card to do regular mobile phones." Yesterday, in Huaqiang north to do mobile phone business, the boss told reporters, with Shenzhen's electronic products, "doubles" more stringent, Shanzhai phones first.　　Like many shanzhai manufacturers, Zhu is preparing to apply for a mobile phone licence, which is intended to transform the company or become a "regular army". In recent days, the reporter interviewed Shenzhen mobile phone industry insiders learned that, with the electronic products "doubles" launched, Shenzhen Shanzhai phones have been severely hit, a large number of businesses evacuated from Huaqiang north.　　Some of these are overwhelmed by closures, some have begun to seek transformation, the desire to apply for licences, take the road of brand development. According to incomplete statistics, since the end of last year, Shenzhen's mobile phone brand has soared from 400 to more than 600.　　Industry analysis, in the survival of the cottage increasingly difficult, more and more manufacturers began to seek transformation, accelerate independent innovation, in order to achieve a more sustainable development capacity. The market is in the doldrums. Now the transfer of the public yesterday, the reporter came to huaqiang North Communications market, the obvious feeling of depression in the air.　　In the market around a circle, a dense lattice shop, "counter transfer" signs are visible, and some shops have been deserted, vacant. "Before my office rent is 400 yuan a square metre, now 100 yuan a square meter nobody rents". Special rent Office to mobile phone business owners Mr. Wang said, because the business has been very good, Huaqiang North often a hard to find. But now the situation is changing. In many mobile phone malls, there are a lot of empty counters. On an empty counter, there was a rent advertisement written hastily on red paper. "Before a booth transfer fee is a hundred thousand of, now even if the transfer fee is not charged, no one will."　　"said Mr. Wan. The above in Huaqiang North operating mobile phone business Zhu boss more profound feelings.　　He told reporters that due to more stringent supervision, and his office in the same building, many of the cottage business has been overwhelmed, they find another way out, and some of the pressure is too big to go straight away, and some suddenly, take the card to do the "Regular army." "From the end of last year, only I know, Shenzhen has more than two hundred or three hundred regular mobile phone brands." Zhu told reporters that his own company is also facing the same pressure. "At present, Iis applying for a mobile phone license, the company transformation is the inevitable way out, may become a ' regular army ', perhaps to switch to do other business.　　Tang Rikin, secretary general of Shenzhen Mobile Communications Federation, said that at the end of last year to March this year, about 1/3 of the Shanzhai phone manufacturers evacuated from Huaqiang North, this situation is still ongoing. Have transformed the new brand six months more than 200 eurofilm, branch cool, the heart ... Behind the increasingly depressed cottage machine, the brand mobile phone is like the ice-breaking trend, and constantly surface.　　According to incomplete statistics, last year to this year, the number of mobile phone brands in Shenzhen show "surge" trend, from the original 400 to more than 600. This May, the "Fashion mobile phone" for the brand positioning of the branch cool mobile phone officially listed.　　Reporter found that, although only just entered the market small brand, but with the cottage machine, for brand development, branch Cool has a clear plan, planning to use three years to establish the brand, and the use of product differentiation, expand and enhance brand awareness and influence, become the leading brand of domestic fashion mobile phones. And just last week, the "Arnie Pass", which was upgraded from the mobile-phone supply chain industry, was officially announced.　　In the face of the current Shenzhen more than 600 mobile phone brands with homogenization of competition, the company sales general manager Zhou confident, said Alitone chose the largest consumer group of the male mobile phone market, and create a man mobile phone precedent, the goal is to make men's mobile phone first brand. "But compared with the high imitation machine, make brand mobile phone profit is still small, this is still a cottage manufacturers desperate reasons." "Shenzhen mobile phone industry chain, a Tang boss revealed to reporters that between 2005 and 2006, is the peak of the Shenzhen Cottage machine period, the maximum profit per cell phone up to 800 yuan." Today's profits are greatly compressed, the average 15~20 yuan per unit, but if the brand mobile phones, each of the profits in the 40~50 yuan, in addition to last year inspection, taxes and other fees, the profit is only 10 yuan. "Although the profit has been extremely compressed, but compared with the small and medium-sized brand mobile phones, still occupy an advantage." "Expert opinion medium and small brand big and long way to go" Tang Rikin, secretary general of the Mobile Communications Federation, said that the Shenzhen mobile phone brand, people first thought of ZTE, Huawei, Cool faction and several other brands. Increasingly difficult to survive in the cottage machine, more and more manufacturers began to seek transformation, but small and medium-sized brands to form a climate is not easy, there is a long way to go.　　In his view, to create a successful mobile phone brand, from product quality, differentiation, innovation and other aspects of efforts to expand and enhance brand awareness and influence. Mobile phone experts, Warring States strategy mobile phone analyst Yang Qun that in recent years, the mobile phone licensing system gradually liberalized, the threshold has been very low, enterprises to obtain mobile phone production and Operation license, only three conditions: trademarks, factory cooperation agreement, as well as a small amount of funds, the whole process is only about 150,000 yuan. "But the current problem is that even if the manufacturers are licensed, most of them do not want to produce a formal brand of mobile phones, because in comparison, high imitation product profit is still high." Most of them are using the banner of a regular brand of mobile phones to evade government scrutiny. ”　　"Of course, the government's crackdown on Shanzhai machines certainly played a positive role in the ' black Machine", forcing a mobile phone to either opt out or to be regularized. "Yang Qun pointed out that in the case of the survival of the cottage increasingly difficult, more and more manufacturers began to realize the importance of brand building, and began to embark on the road of independent innovation, so as to enhance brand awareness and product value-added, in the fierce competition in the market to achieve a more sustainable development capacity."