Huaqiang North on-line test water E-commerce New model: Electric Business + financial Services

12th, Huaqiang North Online work platform, staff are conducting a tight online transaction. Shenzhen Commercial newspaper reporter Huangqingshan

Shenzhen News Online April 12 3:40 P.M., the Shenzhen Municipal People's Congress to witness the inspection mission, Huaqiang North On-line published the day of real-time transaction data: The next single volume of 2.4587 million yuan, the payment is 1.635 million yuan, the same day at midnight 12 o'clock before the transaction data has not occurred. Into the April 2012, the E-commerce platform average online daily trading volume of more than 2 million yuan, online monthly trading volume can reach 60 million yuan. The platform core team said that the end of this year will achieve online turnover of more than 500 million yuan.

Huaqiang North Online planning goals are: 2013 turnover exceeded 5 billion yuan, become China's largest professional 3C trading platform, to 2014, turnover exceeded 10 billion yuan, will be strong North China online listing to lay a solid foundation. Huaqiang North Online chairman Wang Old Leopard and his core team is clinging to the entity Huaqiang North Step-by-Step "move to" online Huaqiang north.

The network market is closely combined with the real market

Reporter (hereinafter referred to as Remember): in the electric business industry, North Jingdong Mall, the east has Alibaba's Taobao, the south has Tencent Pat Net, their trading volume has reached more than China. In front of strong like Lin's electric business giant to kill another Huaqiang North online, wins the number geometry?

Wang Old Leopard (hereinafter referred to as Wang): The current electric business giants are the industry's benchmark, but they are in the object distance and psychological distance from Huaqiang North Merchant group. Taobao statistics, the current Taobao 3 C sellers about 70% sales directly or indirectly from Huaqiang North entity business. But Taobao headquarters in Hangzhou, encountered logistics and distribution and after-sales service to Hangzhou's platform to inform the merchants in Shenzhen. And even Shenzhen's other electric platform, is not designed for Huaqiang North 3C consumer electronics products design. Huaqiang North Online, headquartered in Huaqiang North, for Huaqiang north of the entity merchant design, the franchise consumer electronics products, for the reconstruction of an online Huaqiang north.

In the platform design Huaqiang North online professionalism and precision has a stronger advantage. For example, Taobao has 5 million network operators, who can stall on the platform, in the professional call Consumer-to-consumer platform. This kind of platform is boundless to the sea, will let the consumer choice difficulty to increase, the transaction difficulty increases. Jingdong Mall model is by the platform of their own bulk purchase and then sell. and Huaqiang North online positioning 3C Electronic consumer network has more than 2000, these network operators are good trading performance, product competitiveness of professional businesses. By these professional businessmen formed online brand shop boutique, to end consumers sell products. We as the electric business platform, do not trade directly, also do not eat the difference. This is a unique b2b2c pattern.

Huaqiang North Online is currently the first in southern China, is also the largest professional 3C network shopping platform. It relies on Huaqiang North "China Electronics First Street" strong advantage, Huaqiang north of the electronic market supply chain and domestic and international well-known brand manufacturers to carry out effective integration, give full play to the entity and virtual market combination of the greatest benefits, so as to build China's largest professional 3C network shopping platform, will Huaqiang north to the world.

Huaqiang North Online is a virtual market, and its advantage is a strong solid foundation. In particular, Huaqiang North's brand advantage, turnover advantage, the primary source and supply chain Foundation. Rebuilding the online Huaqiang North can not only reduce transaction costs, but also open up a high-end international "blue sea". Huaqiang North's current annual turnover of 400 billion, even if it is to move its 10% online, is also 40 billion of the turnover. If you move half of it online, it's a 200 billion turnover. To achieve this vision, we need 5-10 years of long-distance running.

Kee: Huaqiang North Online since the operation, Huaqiang North major professional market and the real merchant response?

Wang: Huaqiang North Online now has more than 2000 network operators, large-scale brand network of more than 100. Among them, Taobao ranked the top 10 brand network operators have 6 into the strong north in China online platform, their online annual turnover reached more than 100 million yuan, including Storm digital, hot mobile phones. Major network operators are satisfied with the volume of operations, while feeling that the new platform may not be the largest flow, but the precision is strong, easy to reach trading volume. and the platform for the network business does not charge, so that everyone really make money.

Huaqiang North Online Since the operation, has been the support of a number of professional markets, and the entity business is to Huaqiang North online as their side of the trading platform. Huaqiang North entity Merchants face high counter rent, fierce competition, profit space less and less pressure. It is in this pressure to force, the real merchant to open the second battlefield online. Entity shop + Online shop become Huaqiang North Merchants Network era of survival. Huaqiang North Online with local properties and good professionalism to attract merchants in the business district. Huaqiang North Online for major professional stores currently play a complementary role, rather than an alternative role. Professional stores have product display, entity experience function, this function in the short term is impossible to disappear. and Huaqiang North Online as a platform for store merchants can bring more orders, customers, in fact, stabilize the large stores of the merchant group.

Original Electric Dealer + financial profit model

Kee: Huaqiang North Online now provides platform services free of charge to the Internet, but can this free lunch last? The sound business model should be a win business model, what is the profit model of Huaqiang North?

Wang: Huaqiang North Line now operates 9 months, online turnover of more than 100 million yuan. Even if we charge 2% of the divided by industry practice, 1 billion a year is only 20 million yuan. Make 20 million dollars, and we spend tens of millions of a year, which does not guarantee our profit. And if we take this 2%, the attraction to the net trader will also drop, will lose the considerable customer. So it is not a good idea to charge to the Internet operators. At present 3C net business profit space generally drops, the wool gets rate only 5%~8%, if the electricity business platform divide 2%, let them earn less.

Huaqiang North Online is to find a new model that is not divided, but also allows the platform and the network to make money. Our preliminary exploration is to introduce financial services, develop E-commerce + financial services, the profit model. Huaqiang north of many small and medium-sized businesses in the Internet received orders, faced with financing difficult. It is difficult for them to get loans directly from the banks, and through private lending channels to obtain funds at a certain high annual interest rate of more than 30%. The low profit of the entity transaction is difficult to stand the folk rate. In this case, as a platform for electric business, we can introduce the bank financial capital, through our information platform into industrial. We are working with banks to deliver money to electricity and the real economy at lower interest rates, and we are making a profit from this value-added service. If we are going to do 2 billion of the business next year, the Business-to-business business will be 3 billion, adding up to 5 billion. If the whole year to the network to provide 2 billion yuan financing services, according to the 15% annual interest rate, deducted costs also have billions of profits.

Note: Electricity quotient + financial Service mode How is the current progress?

Wang: At present, the major banks in Shenzhen branch-level leadership to the company to investigate and discuss cooperation, which Minsheng Bank and China Merchants banking is the fastest. Minsheng Bank vice president and the company after negotiations, and promptly arranged to promote the bank advertising media, Minsheng Bank teller Machine and trade small ticket printed on the "Huaqiang North Online" advertising language, and China Merchants Bank is also in follow-up. Major banks are planning to give credit to Huaqiang North's online financing. Why is the bank response so positive? Because we as a platform to solve the problem of asymmetric information. Thousands of of network business information, orders and capital flows are in the control of the platform. For example, Huaqiang North online a mobile phone network to do 5 million of the order, the buyer's 5 million payment is through Alipay and through our platform to confirm. In the meantime, if the net merchant wants to ask us to loan 1 million yuan, we can provide at any time. Because the equivalent of 5 million payment margin is here, the risk has been reduced to zero. Huaqiang North the entire physical market annual turnover is 400 billion yuan, long-term view, if 10% to achieve online transactions, there are 40 billion. If you inject 10% of the financing services, you have 4 billion of the money. Let 4 billion of funds run, into the real economy, the platform of electricity, network and banks can achieve more win.

At present, we have carried out pilot operation on the mode of the electric quotient + finance. Last month, a week-old mobile phone network trading volume reached 3 million yuan, the month's orders surge. We gave him 1 million of the funding, with an annual interest rate of 15%. Zhou's boss is confident that the volume of transactions by the end of this year 6 million. We also took out 500,000 yuan special funds, to nurture 5 quality network operators, each given a 100,000 yuan interest-free loans.

This year, the National Ministry of Commerce, the Chinese Academy of Social Sciences, Jing Lingbo, and other leaders and experts inspected Huaqiang North Online electric quotient + financial service model, are highly appraised. They argue that this has found an effective way to solve the problem of financing the real economy.

Margin to guarantee a good faith Huaqiang North

Kee: Huaqiang North Electronic Business Circle has been involved in the "cottage", "parallel" and other negative effects, please ask Huaqiang North online from the system design and technical process to create a good faith Huaqiang north?

Wang: Our platform from the beginning of the operation of the network with the establishment of regulations, can not sell refurbished machines, such as the problem of high imitation machine source. We are in each of the network operators to collect more than 30,000 yuan of good faith security deposit, for return, maintenance, etc., confirmed that the goods are not on board transactions can be implemented in advance payment. We signed an agreement with the merchant, requiring all network operators to have their own customer service, while the platform itself has customer service, mainly to urge businessmen to fulfill their fiduciary duty. Currently operating for 9 months has not received a case of serious breach of faith complaints.

Huaqiang North Online also for all network operators put forward a platform shopping security "eight". First, truthfully describe; second, the flash delivery; third, the entity certification; four, false one compensate three; five, genuine protection, six, 15 days replacement, seven or one year warranty, eight, first payment.

A number of wind-door to negotiate

Remember: You long in Huaqiang North professional market to fight, engaged in the entity transactions, now to the online trading platform. How do you adapt to a whole new field?

Wang: I am in Huaqiang North electronic components industry more than 20 years, founded the company has become China's electronics industry, one of the top ten distributors. It is because of the long experience of entity trading that makes me deeply aware of the future of Huaqiang north on the Internet, the future of the counter merchants online. I am also the Shenzhen Huaqiang North Merchants Association president, Huaqiang North Tide merchants also become today's Huaqiang North online business resources. Huaqiang north of the new mode of online also flow the blood of the trendy business, that is tenacity, integrity, holding regiment, hard work. The electric business industry, especially the platform construction, is a capital-intensive industry, which needs big investment. We raise funds 100 million yuan, entrepreneurial incubation period is set to two years, these two years do not intend to make money. At present, there are a number of VCs to find the door is being negotiated. (Shenzhen commercial newspaper reporter Huangqingshan)