Huaqing Jia Yuan "pioneering help": a large number of Web2.0 enterprise birth area

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2006, a large number of Web2.0 enterprises were born in Huaqing Jia Yuan District, why is Huaqing Jia Yuan? 6 years, where are they now?

Article | Liu Hentao

"It turns out I remember three dollars more expensive here." "Dog Net founder Tang sits at five crossings next to the bridge coffee, pointing to the opposite of the Hualian mansion to" entrepreneurial state "said," where the house a square meter rent has to 7.5 yuan, Tsinghua Science and Technology Park 6.5 yuan, 7 yuan, you rent a 200 square meters, one day 1400 yuan, One months is 42,000 yuan, building area of 200 square meters, may be more than 100 square meters, can not plug a few people. ”

Tang said "original", is in 2006 years or so, at that time, Tsinghua University graduated he has founded several companies. His dog People's network was born in the five crossing near the huaqing Jia Yuan. At that time, huaqing Jia Yuan, gathered a lot like him internet entrepreneurs.

At that time, Tang had some money on hand and liked to wander around the project. He said that at that time sent a short message can be the same in the huaqing Jia Yuan, a few senior brother to the community garden chat. Many of the enterprises founded by the majority of companies here, who need money to go to see him, he cast four or five projects, but also in 2006 as Wang Angel investors.

Huaqing Jiayuan, a common residential area near the five subway, was once the paradise of Internet entrepreneurs. Here, out of the network, Storm audio and video, Rice, American Regiment, Cool news, catch shrimp, Beautiful said, cool, a see and other Internet enterprises.

"I think there are so few interesting places in Huaqing garden: First, it relies on Tsinghua University, which graduates, can be nearby in this work; second, the nearby life service facilities are relatively good, such as the nearby bridge coffee, carving time, we can sit here, chat, drink something. Third, the transportation is convenient, nearby is five crossings city iron. "Tang said.

800 bucks is the place to work.

2006, before the founder of the Dog Network, Tang has been engaged in "a variety of innovative things," he started several times before the venture, are in the vicinity of Huaqing Jiayuan, but are not the kind of particularly explosive companies. Dog community to do dog People's network, is the inspiration of his wife Rabbit, raise a rabbit one months to spend 400 yuan to 500 yuan, so that Tang saw the business opportunities.

Tang decided to do a dog community, he found the same in the Huaqing garden entrepreneurs Wu Wild, the latter made a comparison search web site, after listening to think that the idea is very reliable, then warm help, dog people net this domain name is Wu wild help register. Wu later went to the music Yue Taiwan, became founder Zhang Duo partner.

Dog People's Network was born in the office of Wu Wild, Tang borrowed one of the two tables office, and Tsinghua Electronic Engineering Department of senior Qiu together entrepreneurial. After a while, Tang rented a two-bedroom apartment in the nearby Dongsheng mansion. They are in the living room, the other two, rent to friends live, they work in the daytime, friends come back to live at night. In this way, the company's one-month rent costs only need 800 yuan.

Tang at that time also do a little angel investment, like to vote that "founder has just produced an idea, especially excited, but not get any response and support, or the founding team of two or three people, pooled 500,000 dollars, quickly spent, became a no decline of the enterprise."

One day, Tang to the College road in the "small black House" to see Wang, found Wang made a "pretty good social networking site", is later widely known as the school network. At that time the net in a three, only Wang, Wang Huiwen, Rai Binqiang Three people, day office, night sleep there. Three people have no money and seek help.

Tang cast tens of thousands of yuan, became Wang Angel investor, at the same time he also served as the school's promotion consultant, he recommended Wang to the school moved to the Huaqing Garden, here has become Wang every starting point. Later rice, the United States Regiment, are here to start. At that time the partner Raibin Strong, Wang Huiwen in the school after sale, in Huaqing Jia Yuan partnership founded Amoy Room Net, now be Wang pull into the United States, this is something.

At the beginning, the dog People's network developed tepid, Tang also did not put the main focus on the company. For more than 6 years, the dog people's net has not realized the profit, back and forth Tang Yanglian borrowed to put together more than 10 million yuan. But in recent years, the development of dog-people network has started to rise steadily.

"These two years began to have a large income. I remember 2009 is 300,000 users, at that time the manufacturers have felt a bit can not ignore, now is 800,000 users, every year when the manufacturers do the budget will greet them, inform them of this year's budget scale, ask our annual plan. Tang said that the ad stabilized, he is now worried about the site's performance form.

2010, the Dog Network opened the online mall, now has a total of 10,000 people shopping, slowly entered a stable growth period. Tang initially did not agree to do the mall, feel too heavy too tired, but the following people insist that a manager to do. After working for more than a year, he found the effect was good.

"Users have needs, he is not at ease to buy elsewhere, he thought that since the manufacturers advertise here, we sell the goods must be true." "Tang is very confident that he has been to the United States to visit, in this area has appeared several listed companies." Today, there are about 60 dog networks, and recently they have launched a financial product that helps customers keep pets more affordable and popular.

"The industry is big and the market in developed countries is 4 times times the size of the film industry," he said. The American Movie box office is 12 billion dollars, the pet is 50 billion dollars. Our country must be the same within 10 years. ”

2006 The birth of Yu Huaqing home and Cool network. That is Baidu former employee Wu Shichung and friend Chen founded a Life search website.

At the end of 2005, migrant workers are also facing the problem of buying train tickets, Chen told Wu Shichung, they can do a better ticket to buy tools, Wu Shichung feel very commercial value. So, February 2006, in huaqing Jia Yuan 11th Building 1706, Wu Shichung and Chen together, founded a cool news. After the line, in the absence of any promotion of the case, within 20 days, traffic jumped to the world more than 1000. A round of financing was carried out in March and the B round was taken in June. In November 2006, Wu Shichung moved the company to a nearby financial intelligence building.

Cool News At the time made several products, real estate, tourism, recruitment, car rental, cars, and train tickets. Wu Shichung said they had made a rash mistake after financing.

"Cool News started out as a train ticket, the train ticket extends to the ticket is easy, the ticket extends to the hotel is very easy, but the train ticket extends to the real estate is a bit far, finally both sides embattled, moreover each domain has the big company to do, the start-up company must make several directions at the same time difficult to maintain. Wu Shichung said, in order to verify that the train ticket can quickly expand other areas, cool news first made two products, one is the real estate, one is to do the recruitment, and then to melt B round, do more products, the whole company made particularly large. To 2007 years, in order to rush the rankings, do flow, put more.

"For a product, the user either sees you as a travel industry, or sees you as a real estate industry, you can't have two, you can't say I'm a real estate and travel company." Wu Shichung said that the real estate channel traffic has exceeded the soufun, but still reluctantly cut it off.

Wu Shichung concluded that the cool message committed by the error, is not enough in the user's time, put forward unrealistic goals, the team swelled very badly, "VC's appetite is also swollen very badly, when the economic crisis comes, expectations and the actual situation falls too big." "VC originally expect cool news to become a challenge Baidu company, because not satisfied with the development of the company, he and Chen are forced to leave the company, investment company to find a professional manager to serve as CEO."

"I don't hate them, I don't blame them, it's just a normal mistake." "Wu Shichung said," I later and Xu Yijong Summary, the first venture, for example, the first time to get VC money, may not have so much experience, will make some mistakes. "Wu Shichung said," The second venture, the state is completely different, you know how to manage the board, how to manage VC, know when, what node to melt money, how much money? How to judge the whole environment, I think this is very important. "The God of the gods shakes recently got a B-round investment from Morningside."

The birth of Yu Huaqing home Enterprises, there are Baidu former employees Lin Chenming and Che Hui founder of a See interaction, Xu Yijong and Baidu former employees Zhang joint founder of the shrimp, former Baidu employees Cao Weibin, Li Jinbo founded instant communication Hada Network, as well as fengxin of the Storm audio and video. Now the video site as a result of the closure of funds, catch shrimp because the delay can not find a profit model forced to changed hands, the recent news of Hada network is about to be sold to lei (micro-bo) Millet company, Storm audio and video is trying to find opportunities for domestic listing. #p # subtitle #e#

Start again

"Foursquare just come out, if you go to the bar or café next to the huaqing Jia Yuan, the inside sits not Wang, is me, or Xu Yijong, get a notebook over there for a while, in the thought, do something?" That's the state. Wu Shichung said, the Café network is very convenient, a cup of coffee can drink half a day. They didn't live nearby, but they liked it because it felt like "there's a feeling when you get there."

That was 2008, 2009 years or so, at that time, Wu Shichung and Chen have left the cool news, catch shrimp nets in the investor's advocate, to the Douban. By the way, the financing of catching shrimp nets was also introduced by Wu Shichung.

After leaving Cool news, for a long time, Wu Shichung with Xu Yijong together, looking for the mobile internet direction of entrepreneurial opportunities, Xu Yijong, Zhang and their former colleagues Lin Chenming, a few people in the five crossing of a small room, every day in pondering what to do. They often go out together in their spare time, ski, travel, and spend a relaxing day.

"I was the first to put forward the concept of life search, because there are complex life search." Wu Shichung said that in 2009, he and Xu Yijong had been together to consider an application for IPONE3GS, users can use the application to check when the credit card expires, driving there is no violation and so on. But the project didn't stick out.

In the second half of 2009, Xu Yijong began to do beautiful said, and Zhang, Wu Shichung, Lin Chenming and other people have discussed, Lin Chenming also in this respect moved a lot of brains, almost together.

"I don't feel like I have any sense of this kind of fashion, but I know it's a good field and a good market," he said. "Lin Chenming explained that he started again in 2010, founded Yue Le discount, a discount coupon for Internet applications."

Xu Yijong with the founder of Shrimp Zhang also did not participate in Beauty said, because they feel weaker than fashion. Anthony Rest a period of time, to Le Amoy nets Bi Sheng for six months of consultant. Where to join in 2010, responsible for wireless. It's worth mentioning, where to go. Founder Zhungchengsu (micro-blog) in Huaqing Garden and another person to do a partnership called 360 Microfinance Intermediary Enterprises, recently got the speed of light capital investment.

He said it was a woman's product, and frankly did not understand his model. Wu Shichung said that his new venture is in early 2011, or 2011 Everyone together to the Jilin North Lake Ski, with Xu Yijong discussion of inspiration.

From Cool News After a few years, Wu Shichung has not done, in addition to talking with Xu Yijong, he also made several angel investors, invested in several companies. Until 2010, Wu Shichung joined the keynote web, with his friends, serial entrepreneur Chen Zhaoren, founder of a technology company that makes Internet performance management and user experience optimization. Wu Shichung is responsible for the market and financing in the keynote net, and has bought up a stake in the company, becoming a small shareholder.

For more than a year, Wu Shichung still feel that the opportunity to move the Internet can not be missed, he persuaded Chen Suren, together in the mobile Internet field to ponder the new direction. At that time, Chen Suren's keynote network had entered a period of stability, considering whether to do something new, and that mobile Internet was a great opportunity.

"Later found that they are still in the prime of the energy, why do you have to vote for others?" Wu Shichung to see the direction of the mobile Internet, he decided to start again.

February 2011, Wu Shichung learned that cool news partner Chen began to start a business, the latter made a similar to the K-song People's application, and began to follow the follow-up, got the termsheet. The company later turned a few times, with Wu Shichung their tone net in a building. Wu Shichung also invested some money in Chen's company as a board shareholder.

"As soon as he got the financing I was stimulated, I said at that time, do not come out too late." Wu Shichung said that he and Chen Suren use 3 days of time, on March 8, 2011 to make the demo, a few days later, about the kui of Sequoia, talk about two hours, Kui decided to invest. March 15, the company began to build a team, one months time, the team built up. Finally, they were only one months behind Chen.

April 16, 2011, le HA formally established, May Sequoia provided a bridge loan, Wu Shichung also find Xu Yijong melted a little money.

"He was doing beautiful said, in the city life this piece has some experience, I think it will help us this venture." "Wu Shichung said.

Chen Suren, who has been in the business for several consecutive companies, has made an application. At the end of 2009, he made an outdoor map client called "Global navigation" for himself, and his friends felt good, encouraged him to put it on the app, and at that time ranked first in the overall list.

At the beginning of the venture, Wu Shichung and Chen Suren two applications, one is called Le o friend, is a mobile life sharing community; another is the music and consumption guide, integration of the surrounding areas of discounts, buy information, but found that the first application is slow, the second application all-inclusive, consumers do not pay.

"What users need is to quickly know what to do because opening an app is a minute, two minute thing and you have to let the user decide what to do and the user will pay." "Wu Shichung and Chen Suren then further streamline," simply come to the simplest way, is I to help you decide what to do, the background data according to the user's behavior, judge him is the price-sensitive, sensitive to taste or preferential sensitivity. "Only need to shake, the application will be the user's preferences all out, and then to determine what you need at this time the user shop."

November 2011, the gods shook the line, just six months, the user has more than 100 million times.

"I feel very proud that we have so few people, and then one year the situation can be achieved is nearly 6 million users." "Wu Shichung said that the gods shake the current only 17 employees, is a pure mobile internet companies, they do not even have web,web page just to provide downloads."

No more scenery?

"The first one I think the huaqing garden can create a sense of family, in a big office office, we feel is to work, get a three-room hall or in the garage, we feel like a family to do something." It was tough at first, but it was all about the future. 2005, the former Baidu chief architect Thunder, in Huaqing Jiayuan began the cool music entrepreneurial journey. Thunder said, at that time they will also ask aunt cooking, usually overtime also special someone to buy snacks, then the atmosphere is very good, we all have the feeling of entrepreneurship.

"There, overtime directly to a bed to sleep, there is a toilet can take a bath, very convenient, because the early overtime is quite a lot." Office space is not so convenient, the evening will turn off air-conditioning, weekend security will come to drive you away. ”

Also in Huaqing Jiayuan start, thunder cool music and dog People's network some similar: Start very early, keep a long time did not do revenue, but now cool music has grown to have 200 million users, into a stable growth period.

"I was in the belief that the first was a chaotic hero. Because of chaos, big companies are not willing to go to this mixed water, small companies will be very short-sighted, the opportunity to make a fortune. This is actually an opportunity, any confusion of the market, will slowly standardize, slowly be straightened out, each industry chain players, will slowly clear up. "Thunder chooses to do music because he thinks music is a basic application of the Internet."

2005, Cool music in Huaqing Jia Yuan was born, angel investors and a see, there are Baidu co-founder Xu.

In addition, the location of huaqing Jiayuan, very conducive to recruit from around, at the beginning, cool music only 4 people are full-time, all the other is from Peking University, Tsinghua University, the Chinese Academy of Sciences part-time students. These students do not come in the daytime, all by the evening about 5:30, 6 o'clock come over, work together until the night 11 or 12 o'clock back. Thunder told reporters, he used to in Baidu time, is also so dry, Baidu's first batch of people are basically part-time.

These part-time students, in addition to saving costs, because more simple, but also easier to accept the company's culture, because they are very good students, do things very seriously, and work very hard. "If some people can really grow up and develop, he will be very emotional to the company, his growth potential is very big." "I left more than 10 of these students in the first batch. Six months later, the company rapid expansion, reached more than 20 people, not live, so moved to the nearby financial intelligence building.

Close geographical location to promote close communication, 2006 years or so, is Web2.0 entrepreneurial peak, Zhongguancun area there are many small gatherings. Thunder, Wu Shichung, Xu Yijong and other people also set up a "Baidu to compete for the reunion", regular party.

"No one is organized, yell, and everybody comes out. "Wu Shichung said. Usually go to the café to eat meal, at that time they often go to the restaurant, where there is buffet, very suitable for chatting.

It was at this gathering that Wu Shichung met the 22-Year-old Xu, who founded the trial network and was planning to drop out of Tsinghua University. Trial Network is also founded in Huaqing Jia Yuan, 2007 when Xu also looked for Wu Shichung. Xu later made a payment company and then played the game, now the founder of the Matrix game.

But now, the good time of huaqing Jia Yuan is gone.

"What's the problem now?" The state stipulates that the residence cannot be registered as a company. The former huaqing Garden of the two buildings can be used as a registered address, now not. Now, Wu Shichung says, a lot of companies are going around a big corner to register an address.

The cost of starting a business is also high, Chen Suren said, the earliest time, registered a company 50,000 to 100,000 dollars on it, but also can recruit very good people. Now into the mobile internet age, there is not about 20,000 yuan of salary, there is no special good people.

In addition, the supervision cost has been higher the enterprise's start-up cost. Chen Suren said that the government set up a lot of this certificate, increased the cost of entrepreneurship, the previous entrepreneur pocket has three hundred thousand or four hundred thousand yuan can start a business, now there is no 3 million or 4 million yuan is impossible.

Tang also have similar feelings, in recent years he obviously found that he saw the project Tsinghua students less, "a little out of the feeling."

"Now graduates choose to start less and fewer, a lot of students graduate, the first to think of where I can have a Beijing account, a monthly salary of 20,000 yuan, to solve the problem of kindergarten schooling, there is no such a revolution in the mind of the will to become a social regulation of the dependencies." ”

But Tang still likes the atmosphere here. He said that the place relies on higher education institutions, the concentration and quality of personnel are relatively high, but also relatively livable.

"This is more suitable for a beginning to have an idea, mustered several Suicide Squad members to practice." If some things come up, to social recruitment, business management, a mess, it is not appropriate. In fact, huaqing Jia Garden is very suitable for the kind of Take the angel to a round of the entrepreneurial enterprise. Generally get a round after, here can not sit down. ”