Huawei also wants to be a power trader, industry insiders think the target is not clear not optimistic

March 20 News, Huawei recently launched its electric business platform "Huawei Mall" (vmall.com). It is reported that the electric business platform by Huawei's Huawei End Company launched, currently only sales of Huawei's own production of consumer-grade products. However, some industry insiders believe that this seemingly learning millet technology is not clear to Huawei's goal.

Huawei Mall currently launched Huawei Terminal products include: mobile phones, mobile broadband, home terminals, accessories and so on. Huawei Mall sells fewer products because it sells only Huawei products. Mobile phone category, 9 types of models, and mobile broadband and home terminal category products are one category.

In addition, Huawei Mall products in the price above also has no advantage. Huawei SONIC U8660 3G Mobile phone For example, Huawei Mall price for the market price of 88 percent after the 1399 yuan, and the product in Jingdong Mall only 899 yuan. It is understood that Huawei Mall for sale of products on average around 80 percent-90 percent.

There are concerns in the industry, Huawei Mall is still too single commodity, difficult to form scale, but with distributors and other channels to produce price conflicts.

It is understood that just on the line of Huawei Mall there is no shortage of goods phenomenon. Huawei U8500 3G Mobile Phone (white) as an example, the user is still unable to buy, need to wait for arrival notice.

Industry insiders believe that this situation will greatly affect the consumer experience of Huawei Mall, and will be on the line soon after the Huawei Mall has a poor reputation of the brand negative effect.

In fact, Huawei launched Huawei Mall, is just a follow strategy, in order to achieve the platform vertical, strengthen the controllability of sales network, Apple, Dell and other companies have already launched their own network direct marketing platform.

Industry analyst Ruzenwang That, unlike Apple, Apple, in addition to selling hardware products on the official website, there are also virtual products such as value-added services sales solutions, and Huawei Mall's current model does not see this.

Ruzenwang that Huawei launched the "Huawei Mall" appears to be to build Huawei's "millet mode", to achieve product development, network sales integration, but the official website of Millet Sales model is with the hunger and thirst marketing as a combination of play, and millet mobile phone mainly for the official website of a sales channel. Huawei is a multi-channel sales, and even other channels, the price advantage is more obvious, then what is the reason for users to buy products Huawei Mall?

Ruzenwang suggested that Huawei should carry out more value-added marketing services for Huawei Mall, improve customer stickiness, and find ways to solve the online sales solution.

Li Chengdong, a generation analyst, also holds the same view, in addition to his view, Huawei Mall is the biggest difficulty in marketing, if only sell a single product or a small number of Huawei products, marketing costs are high, and users repeat purchase rate and viscosity will be very low.

Huawei has yet to respond to all the questions the industry has raised about Huawei Mall.