Huawei Consumer BG expects sales to exceed 9 billion dollars

Abstract: Huawei Consumer BG today in the "2014 New Year Speech", revealed its 2013 revenue data, is expected to sell more than 9 billion U.S. dollars, year-on-year growth of about 18%; Among them, the smart phone shipments of more than 50 million units (2012 32 million units

Huawei Consumer BG Today in the "2014 New Year Message", revealed its 2013 revenue data, is expected to sell more than 9 billion U.S. dollars in the year, the year-on-year growth of about 18%;

Among them, the smartphone shipped more than 50 million units (2012 32 million), into the world's top three, Tablet PC shipments increased 200%;lte terminal share further increase, terminal chip revenue and profitability continued to grow.

In addition, Huawei Terminal this year also released the "Make it possible" new brand concept, China, Western Europe, the Middle East and other regional performance growth significantly, and to complete the glory of the mobile phone brand independent operation.

In the new Year's address, Huawei Terminal revealed: The company's special approval will be on September 30, 2013, the incumbent consumer BG, Huawei China's non-operational category of grassroots staff to issue special Performance Award. Based on December 2013 salary (the base of 13-16 new employees in 2013), according to individual annual performance grading (A is twice times the base, b+/b 1.5, 1.2 times times respectively), and reflected in the salary in January 2014.

In the past year, Huawei's management had collectively given up the 2012 bonuses after BG and its corporate business had failed to complete the planned targets set for the early years. Huawei's decision to issue a special performance award to consumers in 2013 shows the affirmation and support for the consumer's BG performance this year.

Huawei Consumer BG "2014 New Year Speech" issued by Yu. In 2014, Huawei Consumer BG said it would strengthen the following strategies:

1, seize the 4G strategic opportunities. GSA data show that the global already has 244 LTE commercial network, China also will carry on large-scale 4G construction, the terminal demand faces the eruption. The 4G will be a strategic opportunity for Huawei to overtake the global curve.

2, adhere to the quality strategy to enhance the brand image. In the next 3-5 years, we will focus on the basic experience, continue to increase technology innovation input, focusing on product design, technology and quality, improve the software and user experience. In the field of marketing, we will attach great importance to the retail store display and retail position building, pay attention to the Internet digital marketing.

3, face up to problems, deepen management change. Although the profit significantly improved, but with industry-leading Apple, Samsung is still a huge improvement in space, at the same time, in the brand, channel and retail, service, product experience and quality, user management and stickiness, there are also large gaps.

Internal implementation still has more problems, cadre team "consumer-centric" thinking change slowly, strategy execution fast enough, accurate, ruthless.

2014, the industry reshuffle will be further intensified, the smart machine market threshold is getting lower, traditional channels and business model will be more ruthless impact of the Internet model. The rapid growth of millet, but also let us have to change and adapt to the new economic model of the sense of crisis. Customers, opponents, industrial environment are changing, if we do not reflect on the gap and problems, not brave to reform themselves, is death.

4. Organizational change.

1, the establishment of the Ministry of Glory Business, the development of electricity dealers, operating users, using the Internet model to do the Glory brand mobile phone, glory and two horses horse race;

2, in the integration of "battalion" and "pin" organization, to build a short chain decision-making system oriented to regional go-to-market;

3, in the region to implement a large system, further tamping focus on the top market;

4, optimize mobile phone BU, implement "a platform, middleware" capacity-building and delivery model, seize the LTE strategic opportunities;

5, the integration of family and MBB product line, to seize the internet model and it and other open channels of opportunity to enhance the future-oriented profitability.

6, to use the Internet thinking to optimize the overall operation of the internal, enhance the overall organization for the end consumer, customer-oriented response speed and service satisfaction.

5, talent Incentive. Explore the bonus method of research and development project, explore the mechanism of bonus distribution of sales staff linked with individual performance, and further strengthen the incentive of locomotive and expert, guide charge.

In the field of business success-oriented innovation, emphasis on team spirit, but also call for more individual heroes. In the field of professional and platform competence, emphasizing "the bench to do ten years cold" of the special research spirit, to select a group of solid, obscure valuable contribution of the major General "Commander", "Monitor", to encourage the implementation. Pay more attention to the cadres of the company's core values to practice the investigation, stressed that cadres take the lead in the "consumer-centric" organizational culture concept, 2014 will continue to carry out sales stations, service shops, Internet station shops and other activities, strengthen the AWE, respect, intentions to connect consumers ' behavior requirements.

6, prevention and investigation of BCG corruption and network security. This is the focus of internal management in 2014, since 2011, the terminal due to BCG illegally transferred to the judiciary more than 10 people.

Based on the incentive mechanism of the full shareholding of Huawei and the tup mechanism to cover the local staffs, as long as the cause is bigger, the performance is done well and the material return and the spirit return are shared, the employees will be able to feel the meaning of a dignified life. 2014 anti-corruption work, network security and its process improvement is the key assessment elements of the top, will continue to adhere to the policy of pursuing the law, strict investigation, form a deterrent, must not because of corruption destroyed the core values and upward team.