Huawei Electric business is not good? Management is jumping to new owners!

The Silicon Valley Network news obtains the exact news today, the original Huawei Electric business President Xu recently has changed jobs to Jingdong, will be responsible for the Beijing East internationalization aspect business. This also means that last year, after Huawei's glorious brand "solo", Xu's whereabouts have been clear. In recent years Huawei's Internet business has been adjusted many times in charge.

December 2013, Huawei Consumer BG announced the official launch of the independent mobile phone brand "glory." As Huawei into the electric power channels of the experimental plots, the glorious brand "solo" has been the top leadership of Huawei attention. The original plan is by Huawei Consumer BG CEO Yu Personally, Electric business president Xu for the glory of the actual owner of the new brand.

However, in just one months, Huawei will adjust the "Glory" brand management, Huawei, another senior executive Liujiang full responsibility for the glory of product development, brand operation, channel, marketing and so on. At that time Xu the next step to cause outside concern. Xu left behind, showing Huawei's electricity business in the last two years is not too good to do.

Huawei has been trying to break through in the past few years on the electric business. 2011, Huawei Mobile phone terminal shipments from 120 million to 150 million in 2010, including smartphone growth of 5 times times, terminal sales revenue of 6.8 billion U.S. dollars, despite the scale, but Huawei mobile phone brand is unfamiliar.

In 2011, Huawei was stung by the rapid rise of the millet phone. At that time, the millet mobile phone's high price and lei of hunger and thirst marketing is full of mobile phone market, Honor Glory is the industry has been bullish can contend with the biggest tool of millet, can be a long listing cycle to finally let its flee down. As of May 2012 honor Glory sales of 2 million units, and Millet claimed to have exceeded 3 million units.

Huawei end of the experience, 2012 Huawei into a "360 special machine" partner. Huawei has a minor episode with 360. Huawei Electric Business platform "Huawei Mall" launched, but due to the hasty online, the page function is not complete, the commodity is too single, affecting consumers on the Huawei Mall user experience, and even affect the brand perception of Huawei Mobile phone. A week later, Zhu Bo, president of Huawei's Internet business, who was in charge of the business, tendered his resignation.

Huawei's partnership with 360 looks like a perfect marriage. 360 of software services and internet marketing skills, combined with Huawei's mobile hardware and cost advantages, can be on the heyday of the millet mobile phone sniper, in the increasingly fierce Internet mobile phone war to go farther, but this cooperation has ended in failure.

Huawei and 360 "break up" direct reason is, in with Huawei finalized "special machine" cooperation soon after, Zhou provoked "the big game", playing with Huawei Cooperation 360 special machine, began to millet mobile phone frequently "cannon", inadvertently take into account Huawei. In addition, some Huawei people believe that 360 in the industry reputation is poor, in Huawei mobile phones urgently need to upgrade the international brand stage and its cooperation will be affected.

Huawei and the 360 "break up" after the creation of their own glory brand, the Glory series as a separate brand of Huawei mobile phone debut. The reason for this is more realistic. The rapid development of millet, relying on the market from the electricity business, Huawei must be in the field of electric power to contend with, to embrace the electric business, to avoid institutional barriers to the line and offline "fight".

BEIJING-East Choice Xu is responsible for Jingdong international business is very important because Huawei Terminal has successful operating experience overseas, Huawei Terminal 2013 sales revenue of 9 billion U.S. dollars, an increase of about 25%, is the 2013 one of the few money-making smartphone manufacturers, profits from overseas business.

and domestic brand mobile phone in recent years despite the wind, but most concentrated in the low-end market melee, overseas markets almost no influence, profitability close to freezing point.

Huawei's overseas operation experience coincides with the Beijing-East strategy. Beijing east has sought strategic moves to expand overseas business, including the establishment of websites, warehouses and payment systems outside China, according to the BoE prospectus. Analysts say Xu's endorsement of the IPO is a backdrop for Beijing-east, which seeks to list overseas.