Huawei executives change, Shaoyang as Terminal Strategy Marketing minister

Tencent Science and Technology Guoxiaofeng March 13 report

After Huanhua for Europe Vice President Zhao successor Liujiang as Huawei Glory new president, Tencent Science and technology today from internal channels learned that Huawei has issued a 11th this month, the formal appointment of Huawei Glory CMO (Chief marketing officer) Zhangxiaoyun for Huawei Terminal CMO, The original CMO Shaoyang will become Huawei Terminal Strategy Marketing Minister of the department.

After adjustment, Shaoyang is mainly responsible for the future development strategy of Huawei Terminal, and Zhangxiaoyun lateral. It is understood that the strategic marketing department for the Huawei group level level of the Department, in the interior has a strong voice right. Shaoyang's superior Report object unchanged, and Zhangxiaoyun together to Huawei Terminal Chairman Yu report.

Zhangxiaoyun, one of Huawei's few female JAG, was the first spokesperson of Huawei's mobile phone. In the early days of glory as the chief listening Officer, the responsibility is mainly to communicate with consumers to obtain product feedback. After the gradual growth of glory, adjust for the glory of CMO. It is not so much that glory has been achieved. At the end of last year's anniversary of the glory of independence, she had summed up her transition: "The Internet is a shoe, a way to go." Huawei's new CMO candidate is still undecided.

Huawei Glory is Huawei's internet phone brand, the 2013 end of the Glory brand announced independence. In the middle of last month, Liujiang, the former Huawei Glory president, submitted his resignation to the company for personal reasons and was replaced by Zhao, the former vice president of Huawei Europe.

On the recent glory of the personnel adjustment, there are rumors of the previous Glory will be merged into Huawei Terminal China's news has some relationship. In this respect, Huawei Terminal related people to Tencent technology, said, "the outside interpretation of some errors, in fact, is not a merger, is the online channel to form a unified platform, and Glory is still independent operation." ”

Figures show that the 2014 glory sales reached 3 billion U.S. dollars, sales reached 20 million departments. Glory last year's sales were 100 million dollars, which grew nearly 30 times times this year. According to the glorious plan, 2015 hopes to double the number of shipments to 40 million and increase sales to $5 billion.

On the 2015 MWC, the new Glory President Zhao said to Tencent, "the 2015 Glory goal is to make more and better" products, while strengthening the layout of overseas markets. It is reported that the Glory will be in the end of March for the Indian market release of new products.